近日，据多家媒体报道，捷豹路虎设计总监格里·麦戈文（Gerry McGovern）于本周被突然解雇。麦戈文在捷豹路虎任职长达21年，堪称元老级人物。他深 耕捷豹与路虎两大品牌，主导设计了多款热门车型。揽胜极光、揽胜星脉、路虎卫士以及现代揽胜系列等经典车型，均出自他手。这些车型不仅销量可观， 更成为品牌标志性产品。 如今，随着麦戈文的突然离职，捷豹路虎未来的设计方向也充满了不确定性。未来该品牌会向市场推出一款何种设计感的车型，值得关注。 然而，麦戈文的职业生涯却在新CEO P.B.巴拉吉上任仅一周后戛然而止。巴拉吉此前长期担任塔塔汽车财务负责人，2025年11月接替退休的Adrian Mardell，成为捷豹路虎首位印度籍掌门人。此次解雇决定由巴拉吉做出，麦戈文被要求立即离职，甚至有消息称其被安保人员"护送离开办公室"，场面一 度尴尬。 值得一提的是，麦戈文在捷豹路虎的最后一项重要作品是捷豹Type 00概念车，作为捷豹即将推出的电动GT量产版的概念预览，预计明年亮相，售价约为13 万美元。但这款车也因采用极简主义风格，完全背离了捷豹传统设计语言，而引发了争议。此外，麦戈文领导的"Copy Nothing"品牌 ...

Core Viewpoint - Jaguar Land Rover has announced a delay in the launch of two electric vehicle models to allow for more testing time and to wait for a rebound in market demand [3][9][10]. Group 1: Delay in Electric Vehicle Launch - The launch of the all-electric Range Rover, originally scheduled for late 2025, has been postponed to 2026 [3]. - The production start date for the first mass-produced Jaguar electric vehicle, "Type 00," has been set for August 2026, with a second model potentially delayed until December 2027 [3][9]. - The decision to delay is attributed to the need for longer validation periods for these models, as they are Jaguar Land Rover's first fully self-produced electric vehicles [4][8]. Group 2: Market and External Challenges - The postponement is influenced by external factors, including a 25% import tariff on vehicles imposed by the U.S. government, which has negatively impacted Jaguar Land Rover's overseas sales [9][12]. - The company reported a 10.7% decline in sales in the first quarter after halting exports to the U.S. [9]. - Jaguar Land Rover is also focusing on reducing costs and managing existing inventory while reassessing its global supply chain [13][14]. Group 3: Strategic Adjustments and Future Plans - The company has initiated a voluntary redundancy program for 500 management staff to enhance cost efficiency [14]. - Jaguar Land Rover aims to fully electrify its model lineup by 2030, with a strategic focus on brand image and new product development [16][19]. - The new logo for the Range Rover brand has been introduced, reflecting a commitment to a strong brand identity [16]. Group 4: Infrastructure and Technological Developments - Jaguar Land Rover is actively involved in electric vehicle infrastructure projects, including battery recycling and smart charging initiatives [25][26]. - A pilot project with ev.energy aims to optimize charging costs and energy efficiency for Jaguar I-PACE vehicles [26][27]. - The Tata Group's battery factory in Somerset is expected to start production in Q4 2027, aligning with Jaguar Land Rover's electric vehicle production schedule [28]. Group 5: Industry Context and Strategic Positioning - The delay in new vehicle launches is viewed as a strategic advantage, allowing the company to avoid rushing into the market amid quality concerns affecting other manufacturers [29][30]. - Jaguar Land Rover's cautious approach reflects its commitment to maintaining high standards of design, performance, and quality in its electric vehicle offerings [10][30].