Core Insights - Shanghai is actively developing its "first launch economy" to attract global brands and enhance its status as an international consumption center, with significant growth in the number and quality of first stores and launches [1][6][9] Group 1: First Launch Economy Development - From January to May this year, Shanghai added 364 new first stores, including 10 global and Asian first stores, and 63 national first stores, with high-energy first stores accounting for over 20% [1] - The "first launch economy" is seen as a crucial measure to expand domestic demand, as highlighted in the Central Economic Work Conference held last December [1][6] - Shanghai has become a favored location for international brands to debut their products, with the Huangpu District leading in attracting high-level first stores, flagship stores, and experience stores [4][6] Group 2: Successful Case Studies - The MINISOLAND global flagship store by Miniso has achieved over 100 million yuan in sales within nine months of opening, with 79.6% of sales coming from IP series products [2][3] - The historical renovation of the Old Municipal Building near the Bund has transformed it into a premier venue for high-end brand launches, hosting significant events and activities [5][6] Group 3: Policy and Infrastructure Support - The Shanghai government has introduced measures to support the development of the first launch economy, including policies for facilitating the launch of global new products and attracting quality brands [6][9] - The "First Launch Shanghai 3.0" policy was released in the first quarter of this year, encompassing ten support measures aimed at improving the environment for global new product launches [9][10] - Shanghai's favorable business environment, characterized by efficient service and institutional openness, has been instrumental in attracting global brands to invest in the first launch economy [9][10] Group 4: Cultural Integration and Innovation - The integration of local culture with the first launch economy is a key strategy, enhancing consumer cultural identity and engagement [7][10] - Companies are encouraged to innovate in product quality regulation and intellectual property protection, leveraging technologies like big data and artificial intelligence [10]