Core Insights - Shanghai is actively developing its "first launch economy" to attract global brands and enhance its status as an international consumption center, with significant growth in the number and quality of first stores and launches [1][6][9] Group 1: First Launch Economy Development - From January to May this year, Shanghai added 364 new first stores, including 10 global and Asian first stores, and 63 national first stores, with high-energy first stores accounting for over 20% [1] - The "first launch economy" is seen as a crucial measure to expand domestic demand, as highlighted in the Central Economic Work Conference held last December [1][6] - Shanghai has become a favored location for international brands to debut their products, with the Huangpu District leading in attracting high-level first stores, flagship stores, and experience stores [4][6] Group 2: Successful Case Studies - The MINISOLAND global flagship store by Miniso has achieved over 100 million yuan in sales within nine months of opening, with 79.6% of sales coming from IP series products [2][3] - The historical renovation of the Old Municipal Building near the Bund has transformed it into a premier venue for high-end brand launches, hosting significant events and activities [5][6] Group 3: Policy and Infrastructure Support - The Shanghai government has introduced measures to support the development of the first launch economy, including policies for facilitating the launch of global new products and attracting quality brands [6][9] - The "First Launch Shanghai 3.0" policy was released in the first quarter of this year, encompassing ten support measures aimed at improving the environment for global new product launches [9][10] - Shanghai's favorable business environment, characterized by efficient service and institutional openness, has been instrumental in attracting global brands to invest in the first launch economy [9][10] Group 4: Cultural Integration and Innovation - The integration of local culture with the first launch economy is a key strategy, enhancing consumer cultural identity and engagement [7][10] - Companies are encouraged to innovate in product quality regulation and intellectual property protection, leveraging technologies like big data and artificial intelligence [10]

从驶进市中心的"路易号"路易威登（LV）巨型游轮，到排起长队的二次元快闪店，上海正不断吸引全国乃至全球的首发、首展、首秀，致力于打造国际一 流的首发经济集聚地。据统计，今年1—5月，上海新增首店364家，其中全球及亚洲首店10家，全国及内地首店63家，高能级首店合计占比超20%。上 海首发、首店的数量和质量均居全国首位。 发展首发经济是扩大内需的重要举措。去年12月举行的中央经济工作会议明确，积极发展首发经济。记者近日在沪调研发现，上海首发经济"玩法"颇为亮眼。除了 不断吸引国际品牌外，上海也擅长将首发经济同历史空间、本土文化等传统元素融合，让经典焕新。上海首发经济的蓬勃生长，既源于开放的制度保障、高效的服 务供给与优良的生态氛围，更植根于上海建设国际消费中心城市的沉淀和奋进。 首店经济"领跑者" 走进上海南京路上的名创优品MINISOLAND全球壹号店，宛如来到一个色彩实验室。漫步其中，香芋紫的香薰区、薄荷绿的文具阵列和柠檬黄的潮玩墙形成强烈 的"多巴胺美学"。孩子们在追逐地板上的投影，情侣们举着联名薄荷杯与3D墙绘合影，收银台前的长队蜿蜒如彩带…… 作为全球首个场景式IP联名集合店，该店已成为上海南京路新 ...