Core Insights - By 2025, AI marketing has transitioned from concept to practical application, becoming a new driving force for enterprise growth, with Baidu's AI native marketing achieving significant revenue growth [1] - Baidu's AI native marketing service revenue reached 2.8 billion yuan, a year-on-year increase of 262%, indicating strong market acceptance of AI marketing tools [1] - The new search feature transforms advertising into a native service entry, addressing user intent more effectively and reducing traditional keyword ad reliance [1][2] Group 1: AI Marketing Growth - Baidu's AI marketing capabilities now cover over 30 primary industries, demonstrating its scalability and effectiveness [1] - The company emphasizes continuous product iteration and deepening capabilities, with client investment being a direct measure of effectiveness [1] Group 2: New Search Product - The new search product has significantly improved user engagement, with daily exposure increasing by 26% and click-through rates rising by 59% for clients like China Oriental Education [2] - This product dynamically assembles content based on user intent, providing tailored responses without requiring users to navigate away from the search page [2] Group 3: Merchant Intelligent Agents - Merchant intelligent agents have become standard for small and medium enterprises, serving an average of 33,000 customers daily and acting as an "AI sales team" [3] - These agents utilize vertical capabilities to provide specialized responses based on industry-specific knowledge, enhancing user engagement and conversion rates [3] Group 4: Comprehensive AI Marketing Ecosystem - Baidu's AI marketing has developed a full-chain system covering content generation, user engagement, conversion, and management, enhancing overall return on investment for clients [3] - The company focuses on practical innovation, validating each feature in real customer scenarios for over three months before market launch [4]