"史上最长春节"结束了，回归的商户们，忙着追回假期流失的流量与商机。能先一步恢复正常运营节 奏，就能给Q1的业绩表现，多争取一份优势。 商业经营的这场马拉松，有人暂时慢下来，也有人步履反提速。一些商家选择"春节不打烊"，视假期为 生意增长的阶段性流量窗口，通过持续经营保持生意热度和客户体验，过渡到节后的复工更丝滑。 这波错峰抢量的品牌和商家，有个不约而同的选择：他们或多或少地使用了AI工具，用于做好营销规 划，优化投放策略，应对人力短缺的难题。另一个明显趋势是，AI的应用逐渐从点连成线，致力于做 系统性的AI解决方案。 游戏规则在变，旧地图已经过时了。AI时代，如何让商家不仅"用得上"新工具、新策略，还要"用得 好"，以百度AI营销为代表的平台级产品，已发起将AI技术和能力嵌入业务全链路的体系化作战。 人休业不停，智能补位补在真实痛点 春节营销，不能不做，却又真的难做；春节不打烊，既是"不敢打烊"，也是"不知道如何合理地不打 烊"。 这种进退两难，是许多商家在春节乃至更多长假前，会有的烦恼。 不得不提的一个背景是，随着情绪消费、个性化消费的崛起，春节消费模式已经发生根本性改变，过去 是"集中式囤货"，如今随着 ...

Core Insights - By 2025, AI marketing has transitioned from concept to practical application, becoming a new driving force for enterprise growth, with Baidu's AI native marketing achieving significant revenue growth [1] - Baidu's AI native marketing service revenue reached 2.8 billion yuan, a year-on-year increase of 262%, indicating strong market acceptance of AI marketing tools [1] - The new search feature transforms advertising into a native service entry, addressing user intent more effectively and reducing traditional keyword ad reliance [1][2] Group 1: AI Marketing Growth - Baidu's AI marketing capabilities now cover over 30 primary industries, demonstrating its scalability and effectiveness [1] - The company emphasizes continuous product iteration and deepening capabilities, with client investment being a direct measure of effectiveness [1] Group 2: New Search Product - The new search product has significantly improved user engagement, with daily exposure increasing by 26% and click-through rates rising by 59% for clients like China Oriental Education [2] - This product dynamically assembles content based on user intent, providing tailored responses without requiring users to navigate away from the search page [2] Group 3: Merchant Intelligent Agents - Merchant intelligent agents have become standard for small and medium enterprises, serving an average of 33,000 customers daily and acting as an "AI sales team" [3] - These agents utilize vertical capabilities to provide specialized responses based on industry-specific knowledge, enhancing user engagement and conversion rates [3] Group 4: Comprehensive AI Marketing Ecosystem - Baidu's AI marketing has developed a full-chain system covering content generation, user engagement, conversion, and management, enhancing overall return on investment for clients [3] - The company focuses on practical innovation, validating each feature in real customer scenarios for over three months before market launch [4]