作者 I 王彬 封面 I Unsplash 今年以来，中国 AI 路线正在获得全球更多关注。从年初 DeepSeek 等开源模型的破圈传播，到年末一大批面向产业、企业和个人开发者的 AI 应用密集涌 现。在中国市场，AI 已经不再是技术展示，而开始成为真正的生产力工具，渗透进各行各业的实际场景中。 几天前，《时代》周刊公布 2025 年年度人物， "The Architects of AI"（AI 的建造者们）当选。李彦宏在接受《时代》专访时说，2025 年是 AI 应用普及的 关键一年，AI 应用层是机会最多的地方。 在这一轮中国 AI 应用密集落地的过程中，百度是其中最坚定的一家。它最早完成了从芯片、模型到应用的系统性布局，也更早地开始呼吁市场重视 AI 应 用的价值。某种程度上，当下百度的 AI 战略，就是观察中国 AI 路径的一个缩影。 全球科技圈对这一趋势已有反应。英伟达 CEO 黄仁勋在多个公开场合都盛赞中国 AI 应用的创新，肯定一大批中国科技企业如百度、阿里、DeepSeek 等科 技企业在底座模型上的竞争力。硅谷投资机构 a16z 发布的《Top 100 Gen AI Consumer Ap ...

资料图。 细看百度财报 吴楠 你现在点开百度APP了的频次如何？ 曾几何时，百度是中文互联网的"万能入口"——查资料、找新闻、下软件、看地图，甚至订外 卖，都绕不开那个蓝白相间的搜索框。 但如今，用户的数字生活入口已悄然转移：小红书 的"种草"笔记、抖音的短视频流、微信搜一搜的场景化查询，或是随时唤起的AI助手，正不断 分流互联网的核心流量。 用户行为的微妙转向， 直接冲击百度的核心根基。 202 5 年11月1 8 日，百度发布202 5 年第三 季度财报（注：财年按自然年计算），交出了一份成绩单：当季总营收311.74亿元，同比下滑 7%；核心收入246.59亿元，同比降幅同为7%，净亏损高达112亿元人民币，远超市场预期 。 耐人寻味的是，尽管业绩下滑，但多家券商仍维持对其的积极评级 ，摩根大通、美国银行等外 资机构甚至直接上调目标价 。资本市场为何在用户流失、收入下滑的背景下，依然对这家"老 巨头"抱有期待？ 他们究竟在押注什么？ 收入的结构性调整 百度本季度的业绩压力， 根源在于其支柱业务 ——在线营销收入的持续萎缩。 财报显示，今 年三季度 该板块收入仅为153亿元，同比大幅下滑18%，这已是自2 ...

Core Insights - Baidu's third-quarter financial report reveals a significant growth in AI business revenue, marking a transition from investment to commercialization phase [1][3] - The AI revenue is approaching 10 billion, with notable contributions from AI cloud, AI applications, and AI native online marketing services [1][4] AI Revenue Breakdown - AI cloud revenue grew by 33% year-on-year, with high-performance computing subscription revenue increasing by 128% [4] - AI applications generated 2.6 billion, while AI native marketing services revenue surged by 262% to 2.8 billion [4] - Baidu's AI cloud holds a 24.6% market share, maintaining the top position in China's AI public cloud market for six consecutive years [4] Strategic Developments - Baidu's AI strategy is supported by a comprehensive ecosystem and deep technological expertise, positioning the company for accelerated commercial value release [3][9] - The company has launched several AI applications, including GenFlow 3.0 and Baidu Famo, which have attracted significant user engagement [5][9] Market Position and Competitiveness - Baidu is recognized as one of the few companies providing a full-stack AI service, which enhances its ability to deliver efficient and cost-effective solutions [7][9] - The company has made significant advancements in AI chip technology, with its Kunlun chip being selected for major projects, indicating strong market validation [7][8] Stock Performance and Valuation - Baidu's stock has seen substantial increases, with Hong Kong shares rising by 37% and U.S. shares by 35% since the beginning of 2025 [10] - Analysts believe that Baidu's valuation has room for growth compared to global peers like Google, especially in the rapidly expanding Robotaxi market [10][11] Future Outlook - The potential for Baidu's AI digital employees and intelligent agents to reshape traditional advertising models is significant, with new revenue streams emerging [11][12] - Investment firms are optimistic about Baidu's long-term growth potential, raising target prices and maintaining "buy" ratings [14][16]

Core Insights - Baidu's core revenue is expected to decline by 9.5% year-on-year in Q3, with total revenue projected to decrease by 9.2% to 30.5 billion yuan [1] - The company is focusing on AI-driven business transformations and plans to enhance shareholder returns through various capital operations [1][2] Revenue and Profit Forecast - Total revenue for Baidu Group in Q3 is anticipated to be 30.5 billion yuan, with core revenue at 24 billion yuan [1] - The non-GAAP net profit for the group is expected to be 2.2 billion yuan, while the core segment is projected to achieve 2.4 billion yuan [1] AI and Cloud Business - Baidu's AI transformation is nearing completion, with core advertising revenue expected to decline by 23% in Q3 [1] - The AI cloud business is projected to grow by 20% year-on-year, driven by GPU cloud subscription services [2] - The company anticipates a significant increase in the performance of AI commercial products, such as intelligent agents and digital humans [1] Profitability and Efficiency - Q3 is expected to be a temporary low point for operating profit, with a focus on improving efficiency in AI investments [2] - The company aims for a recovery in absolute profit values in Q4 through more refined management practices [2] Valuation and Market Outlook - Baidu maintains its revenue and non-GAAP profit forecasts for 2025 and 2026, with target prices set at $189 for US shares and HK$183 for Hong Kong shares [2] - The valuation is based on a sum-of-the-parts (SOTP) approach, indicating significant upside potential compared to current market valuations [2]