Core Insights - The article highlights the transformation of Chongli into a high-quality outdoor sports destination, leveraging its unique natural resources and the legacy of the Winter Olympics to attract over 10 million tourists by 2025, marking a significant increase in tourism spending [1][3]. Group 1: Natural Advantages - Chongli is located in the "golden ski belt" at latitude 41°, with over 80% of its area covered by mountains, providing ideal terrain for diverse skiing tracks [2]. - The region experiences low winter temperatures and dry, compact snow, with a snow retention period of 180 days, making it one of the best areas in China for developing the skiing industry [2]. - Summer temperatures average only 19°C, and the area boasts a 71.53% forest coverage, creating a natural environment suitable for outdoor activities like hiking and cycling [2]. - The convenient transportation via the Beijing-Zhangjiakou high-speed railway, which takes only one hour, enhances Chongli's accessibility and supports its outdoor sports development [2]. Group 2: Industry Development - The outdoor sports industry in Chongli began with the opening of the Wanlong Ski Resort in 2003 and gained momentum after Beijing's successful bid for the Winter Olympics in 2015 [3]. - Currently, Chongli has established nine large ski resorts, with six ranked among the "Top Ten Ski Resorts in China," and features the largest high-end ski area in the country with 219 ski trails spanning 178 kilometers [3]. - The region has successfully hosted a variety of world-class winter sports events, with a continuous increase in the number of international and national competitions held over the past three years [3]. Group 3: Development Opportunities - Chongli has recently been recognized as one of the first national high-quality outdoor sports destinations, presenting new development opportunities [4]. - The local government aims to create a world-class ice and snow sports resort, focusing on leveraging the Winter Olympics brand and enhancing the integration of winter and summer sports [4]. - Plans include improving outdoor sports facilities, hosting high-end events, and promoting multi-industry integration to establish Chongli as a model for post-Olympic venue utilization [4]. Group 4: Venue Utilization - Chongli is focusing on sustainable use of Winter Olympic venues through four key strategies: year-round operations, integration of training and competition, development of related sports, and creating a multi-functional outdoor sports park [5]. - The region aims to become a hub for international conferences and events, regularly hosting high-profile forums and activities related to ice and snow sports and green energy [5]. - Efforts are being made to enhance the visitor experience through immersive educational programs and high-quality accommodation and wellness services [5]. Group 5: Event Aggregation - Chongli is prioritizing the establishment of a national-level premium event system, aiming to host significant ice and outdoor sports events throughout the year [6]. - The region plans to deepen collaborations with international sports organizations to attract globally recognized events [6]. - Continuous improvements in outdoor sports facilities and services are expected to enhance accessibility and promote integration with sports, culture, and education sectors [6]. Group 6: Overall Development Strategy - Chongli is committed to enhancing its event branding, service systems, and industry integration to maximize the "ice and snow +" and "sports +" effects, thereby solidifying its role as a core support for Zhangjiakou's development as a high-quality outdoor sports destination [8].