Core Viewpoint - Alipay is innovating its interaction methods by introducing the "Tap to Grab Red Packet" service, which allows users to receive cash rewards and coupons by simply tapping their phones near designated screens in elevators across over 20 cities in China, marking a significant evolution in digital service interaction [1][3]. Group 1: New Interaction Model - The "Tap to Grab Red Packet" service is a collaboration between Alipay and Focus Media, aiming to bridge online and offline traffic by providing users with cash rewards and coupons through a simple tap interaction [3][4]. - This new model is expected to enhance user engagement, with a projected annual transaction scale reaching trillions, as it taps into consumer intent and significantly increases coupon redemption rates compared to traditional advertising [4][5]. Group 2: Market Potential and Strategy - Focus Media's founder highlighted the potential of this model, estimating that with 300 million elevator terminals, the annual interaction could reach between 5 billion to 10 billion taps, creating a substantial traffic scale [3][4]. - The service is designed to activate previously passive consumers, transforming elevator advertising into an interactive experience that can drive significant consumer engagement and sales [7][8]. Group 3: Competitive Landscape - The introduction of "Tap to Grab" is part of Alipay's broader strategy to overcome competition in the mobile payment market, evolving from QR code payments to facial recognition and now to this new tap interaction [6][7]. - Alipay aims to simplify the user experience by reducing barriers to participation, allowing users to engage without the need for scanning or facial recognition, thus enhancing the overall efficiency of consumer interactions [7][8]. Group 4: Future Outlook and Challenges - Despite the promising growth potential, there are concerns regarding the sustainability of the high subsidy model used to promote the new service, as it may not be feasible in the long term [10]. - Alipay is committed to maintaining user engagement and safety, ensuring that the tap interaction is secure and does not lead to unintended payments, while also planning to invest in marketing and partnerships to support the service's growth [10][11].

Group 1 - The core concept of Alipay's "Tap to Open" feature is to enhance user experience by integrating it with various service scenarios, making interactions faster and simpler [2] - In May 2023, Alipay announced an upgrade to the "Tap to Open" feature, adding new services such as "Tap to Collect Packages" and other functionalities [2] - The "Tap to Open" feature is based on Near Field Communication (NFC) technology, allowing users to complete payments without displaying a payment code, thus streamlining the payment process [4] Group 2 - The "Tap to Open" feature is part of a broader initiative to promote consumption in Qingdao, with a campaign expected to drive over 12 million consumer interactions and generate several hundred million yuan in sales [3] - The competitive landscape of payment methods has evolved, with NFC technology becoming more prevalent as smartphones with NFC capabilities have become widespread [5] - The Central Bank of China has been actively deregulating the payment industry, with 102 third-party payment licenses revoked this year, indicating a trend of consolidation and competition among payment institutions [6]