Group 1 - The compliance process for medical beauty water light needles is accelerating, with Meituan Medical Beauty launching a dedicated area for compliant products and services [1] - Meituan has implemented various measures to promote compliance in the medical beauty industry, including the "Safe Beauty" system that utilizes AIoT technology for product verification and traceability [4] - As of June 2025, Meituan's "Safe Beauty" initiative has provided over 7 million verification services across 100 cities, supporting more than 2,000 medical beauty institutions with over 4,000 smart verification devices [4] Group 2 - Meituan has introduced the "Safe Beauty · Worry-Free Guarantee" service model, focusing on doctor-led solutions that ensure transparent pricing and guaranteed results for anti-aging and shaping experiences [4] - The company has established the Polaris Medical Beauty Ranking, evaluating institutions based on 140 criteria to help users select high-quality medical beauty providers [5] - The 2025 Polaris Medical Beauty Ranking will merge the institution and doctor rankings to provide a comprehensive guide for users, featuring 152 institutions and 240 doctors from various cities [5]

Core Viewpoint - Meituan has launched a "Medical Aesthetic Safe Use Guide" to address user concerns and enhance safety in the medical aesthetics sector, providing users with tools to choose reliable products and services [1][4]. Group 1: Product Features - The guide includes features such as genuine product verification, worry-free guarantees, and lists of trustworthy institutions and doctors, ensuring safety in medical aesthetics [1][4]. - Meituan's "Trustworthy Beauty" genuine product verification project has deployed over 3,000 verification machines across 1,500 medical aesthetic institutions in 75 cities, achieving 3 million verification scans in one year [4][5]. Group 2: Consumer Protection Initiatives - Meituan has introduced a new service model centered around doctors, offering transparent pricing and guaranteed results for anti-aging and body shaping experiences [4][5]. - The platform has established a compliance database for medical aesthetic services, allowing users to view medical qualifications, ratings, and user reviews of institutions and doctors [5]. Group 3: Industry Collaboration - Meituan collaborates with clinical doctors and real users to create educational content that helps consumers understand treatment effects and marketing tactics in the medical aesthetics industry [5][6]. - The company emphasizes the importance of professional medical institutions and qualified doctors for the high-quality development of the medical aesthetics industry [6].

Core Insights - The "颜值经济" (beauty economy) is thriving, with a growing preference for minimally invasive and immediate effect body shaping procedures, despite concerns over market information and effectiveness [2] - Meituan Medical Health launched the "放心美·无忧保障" (Worry-Free Beauty Assurance) service to address user concerns by providing a doctor-centered service model that ensures simple decision-making, transparent pricing, and guaranteed results [2] - The initial offering includes a fixed-price "V-face" plan with four key guarantees, and additional plans for other body parts will be introduced throughout the year [2] Group 1 - The "无忧保障" (Worry-Free Assurance) service is an upgrade to the "放心美" (Worry-Free Beauty) system launched in 2022, which has expanded to cover 2,000 medical beauty institutions and over 4,000 smart verification devices by the end of 2024 [3] - Meituan Medical Health aims to enhance the consumer experience in the medical beauty sector through collaboration with institutional partners, optimizing product and service processes [3] - The platform offers support to institutions participating in "无忧保障," including traffic allocation, exclusive assurance branding, and scene marketing, attracting 122 institutions across 12 cities [3]

Core Insights - The "beauty economy" is experiencing explosive growth driven by social media and consumer upgrades, with a particular rise in demand for minimally invasive body shaping procedures [1][3] - Meituan Medical Beauty has launched the "Worry-Free Beauty·No Worry Guarantee" service to address consumer concerns regarding decision-making and post-purchase experiences in the aesthetic medical sector [1][6] - The platform emphasizes a standardized service model that includes a transparent pricing structure and guarantees on the quality of medical professionals involved [1][4] Group 1: Service Offerings - The "Worry-Free Guarantee" includes a fixed-price model with four key consumer rights: adequate usage, no additional charges at the clinic, guaranteed operation by qualified doctors, and assurance against counterfeit drugs [1][6] - The initial offerings focus on facial procedures, with three pricing tiers (Light, Premium, Luxury) based on the materials used, sourced from reputable brands [6][7] - The platform has partnered with leading medical institutions to ensure that all services meet high standards of quality and safety [1][6] Group 2: Professional Ecosystem - The initiative aims to build a robust ecosystem for medical professionals, allowing them to focus on their expertise rather than marketing [3][4] - A dedicated information page for doctors will showcase their qualifications and patient reviews, enhancing transparency and trust [4][5] - The platform is also opening its content ecosystem to medical professionals, enabling them to share knowledge and experiences through user-generated content [4][5] Group 3: Market Impact - Approximately 40% of potential users express confusion over the plethora of marketing information available, indicating a significant market opportunity for standardized offerings [6][7] - The "Worry-Free Guarantee" is expected to streamline the decision-making process for consumers, reducing the time and effort required to choose services [7] - The initiative is part of a broader strategy to enhance consumer trust and satisfaction in the aesthetic medical industry, which is crucial for its sustainable growth [8]