近日，央视新闻连续两次曝光渠道医美乱象。所谓"渠道医美"是指消费者不通过正常预约挂号到医疗美 容机构就诊，而是通过生活美容院员工、美甲师等中间人作为"介绍人 （渠道）"被带到特定医美机构 就医，医美机构将向介绍人支付高额返佣。 "如果用户感觉上述操作过于繁琐，还可以直接选择美团医美上拥有'北极星医美榜'标签的医美机 构。"美团相关业务负责人表示，"这份榜单结合行业权威专家和大众评审意见，2025年，全国仅有152 家医美机构和240位医生上榜，用户可放心选择。" 316 គាត 2 查医生 要求医生出示 《医师资格证书》《医师执业证书》 也可通过国家卫健委或 美团 查询 医生实名信息 & 医师执业订 celler 1163 5 正品验真 要求机构对所使用的产品和设备进行扫码验真 或直接选择 [美团]上拥有"放心美"标签的医美机构, 机构将主动对所使用的产品和设备进行验真 烟 美团·医美 - 才欣 小美 仍觉得流程繁琐? 士服呈医美I 直接选择 美团 拥有北极星医美榜 标签的医美机构 放心享受变美体验 这种高返佣模式的根源在于信息不透明、不对称，其背后隐藏着诸多问题和隐患。有行业人士表示，渠 道医美返佣比例畸高 ...

Group 1 - The compliance process for medical beauty water light needles is accelerating, with Meituan Medical Beauty launching a dedicated area for compliant products and services [1] - Meituan has implemented various measures to promote compliance in the medical beauty industry, including the "Safe Beauty" system that utilizes AIoT technology for product verification and traceability [4] - As of June 2025, Meituan's "Safe Beauty" initiative has provided over 7 million verification services across 100 cities, supporting more than 2,000 medical beauty institutions with over 4,000 smart verification devices [4] Group 2 - Meituan has introduced the "Safe Beauty · Worry-Free Guarantee" service model, focusing on doctor-led solutions that ensure transparent pricing and guaranteed results for anti-aging and shaping experiences [4] - The company has established the Polaris Medical Beauty Ranking, evaluating institutions based on 140 criteria to help users select high-quality medical beauty providers [5] - The 2025 Polaris Medical Beauty Ranking will merge the institution and doctor rankings to provide a comprehensive guide for users, featuring 152 institutions and 240 doctors from various cities [5]

Core Viewpoint - The medical beauty industry in China faces a significant trust crisis, with a high number of illegal practitioners and a growing demand for personalized aesthetic treatments. Companies like Meituan are stepping in to bridge the trust gap between consumers and medical institutions through initiatives like the "North Star Medical Beauty List" [3][4][5]. Group 1: Industry Challenges - The number of illegal practitioners in China's medical beauty industry is nine times that of compliant practitioners, and the number of black clinics is six times that of regular clinics [3]. - There is a growing consumer demand for medical beauty services, particularly among younger demographics aged 20-34, who are increasingly seeking personalized aesthetic solutions [3][4]. Group 2: Meituan's Initiatives - Meituan aims to be a "third party" to resolve trust issues between users and institutions by launching the "North Star Medical Beauty List," which evaluates medical institutions and doctors based on strict criteria [4][7]. - The evaluation process for the North Star List includes input from ten leading industry professors, over 927 assessment points, and more than 364 million real user reviews [7][15]. Group 3: Consumer Behavior - Consumers are increasingly willing to invest rationally in beauty treatments, with a significant portion of demand focused on maintenance and anti-aging projects, showing a year-on-year growth rate exceeding 30% for non-invasive treatments [9][10]. - Safety concerns regarding the quality of drugs, compliance of institutions, and qualifications of doctors remain the primary worries for consumers in the medical beauty sector [10][12]. Group 4: Data-Driven Solutions - Meituan has developed a dual-track evaluation system that combines medical professionalism and user reputation to enhance consumer decision-making efficiency and service experience [13][15]. - The platform has introduced a "Rest Assured Beauty" service that collaborates with regulatory bodies to ensure the traceability of medical products, aiming to standardize non-standardized services in the medical beauty industry [23][38]. Group 5: Market Expansion - The North Star List reflects the ongoing expansion and prosperity of the offline medical beauty ecosystem, with more institutions in lower-tier cities gaining visibility and brand recognition [40][41]. - The list has also included institutions from Hong Kong, indicating a merging of the medical beauty markets between Hong Kong and mainland China [41]. Group 6: Future Directions - Meituan plans to introduce AI-driven tools to support marketing, consulting, and operations for medical institutions, aiming to embed itself deeper into the industry's value chain [44][45]. - The company is committed to building credibility and enhancing its product capabilities while innovating supply chain models to support the transformation of medical beauty institutions [45].

Core Insights - Meituan released the 2025 Polaris Medical Aesthetic List, featuring 152 medical aesthetic institutions and 240 doctors from 39 cities, with a notable presence from first-tier cities and an expansion into smaller cities [1][2] - The Polaris List has undergone significant upgrades, merging the institution and doctor rankings into a unified evaluation system, enhancing the assessment's professionalism and accuracy [1][2][5] Group 1: Evaluation Mechanism - A panel of 10 leading industry professors established key evaluation dimensions and clinical standards, creating 927 assessment points for institutions and doctors [1][5] - The evaluation process includes expanded user research, incorporating mystery visits and user feedback from the past year to improve service quality [1][4][9] Group 2: Consumer Behavior - Medical aesthetic consumers are increasingly rational and individualized, shifting from relying on others' experiences to their own feelings in decision-making [2][3] - Safety and effectiveness remain the primary decision factors for consumers, with over 7 million users utilizing Meituan's "Safe Beauty" service for product verification this year [4][6] Group 3: Industry Trends - Nearly 9,500 new medical aesthetic institutions opened this year, indicating a growing market, while over 200 upstream brands joined the platform [7][10] - The online transaction growth rate for non-invasive anti-aging, hydration, and injection shaping services exceeded 30%, with nearly 70% of demand focused on maintenance and anti-aging projects [9] Group 4: Institutional Support - The Polaris List not only honors institutions but also provides them with detailed evaluation reports and improvement suggestions to enhance service processes [7][9] - Institutions that made the list reported a 300% increase in order volume, demonstrating the list's impact on visibility and consumer trust [8] Group 5: Future Initiatives - Meituan plans to enhance its evaluation transparency by publicly sharing assessment criteria and expanding user feedback, aiming to support institutions in digital transformation and professional service enhancement [10][11] - New initiatives include AI-driven tools to assist merchants in improving operational efficiency and a focus on building a robust supply chain for better consumer protection [10][11]