Workflow
故宫与李宁联名系列
icon
Search documents
春节遇上冬奥,故宫新启文创特色专空间
Xin Lang Cai Jing· 2026-01-24 06:10
Group 1 - The Palace Museum has launched a new cultural and creative space in collaboration with Li Ning, integrating traditional culture with modern expressions through technology and innovation [1][4] - The new space features a co-branded series that incorporates elements from the Palace Museum's artifacts, allowing consumers to experience Eastern aesthetics through wearable products [3][4] - The collaboration between the Palace Museum and Li Ning began in 2019, aiming to present cultural symbols through everyday products, and will expand with a focus on cultural IP development and experiential innovation [4] Group 2 - The new cultural space is located in the Imperial Garden and is the second area to combine sports with cultural exhibitions, following the previous collaboration with the national team [1][4] - The partnership will also feature a dedicated exhibition area at the "China House" during the Milan Winter Olympics in 2026, highlighting the ongoing commitment to cultural exchange [4]