Core Viewpoint - The summer season in Siyang has led to a vibrant consumer atmosphere, significantly boosting the local economy through various sectors such as food, retail, and cultural activities [1]. Group 1: Night Market and Food Sector - The night market in Siyang has seen a surge in visitors, with customer numbers nearly doubling since the start of summer, particularly during the vacation period [3]. - Local residents and tourists are flocking to the night market for diverse food options, enhancing the nighttime leisure experience [3]. Group 2: Bookstores and Educational Institutions - Bookstores and stationery shops have experienced a significant increase in foot traffic, with sales of educational materials and popular novels rising sharply during the summer [5]. - A new "purchase + experience" model is emerging in bookstores, incorporating coffee areas and DIY activities to attract younger customers [5]. - Libraries are also witnessing a peak in book borrowing, with dedicated children's reading areas and various summer reading events drawing large crowds [5]. Group 3: Interest Training Institutions - Interest training institutions for activities like painting and calligraphy are seeing a spike in enrollment as parents seek to enrich their children's summer experiences [6]. Group 4: Sports and Fitness Facilities - Swimming pools and fitness centers have become popular destinations for residents, with daily attendance at swimming facilities exceeding 500 people during the summer [8]. - Fitness centers are also experiencing high demand for classes and personal training services as young people aim to stay active during the vacation [8]. Group 5: Retail and Business Strategies - Many businesses in Siyang are extending their operating hours to capitalize on summer consumer demand, leading to increased sales, especially in the evenings [8]. - This flexible business strategy has made shopping more convenient for consumers and effectively stimulated overall consumption growth [8]. Group 6: Economic Impact - The booming summer economy in Siyang is positively impacting the local market by driving sales growth in the food, retail, and cultural sectors, while also creating more job opportunities [9].