Group 1 - The event "Children's Book Carnival" will be held in Nanjing from October 3 to 5, focusing on the theme "Reading Cultivates New People, Reading Accompanies Growth" [1] - The carnival is organized by Nanjing Publishing Media Group, Nanjing Association for Science and Technology, and Nanjing Publishing Industry Association, with support from various institutions including Jiangsu Bank [1] - The event aims to create a positive reading atmosphere to enhance the cultural quality and technological innovation capabilities of Nanjing's youth [1] Group 2 - The carnival will feature a variety of children's literature, science popularization books, and educational materials, providing a "one-stop" reading experience for children [1] - A cultural product exhibition area will showcase innovative and culturally rich products, blending traditional cultural elements with modern design [1] - The interactive experience area will include VR/AR experiences, science experiments, and puzzle games to engage children [2] Group 3 - The cultural activity area will host reading sharing sessions with children's literature authors and science lectures on topics like paleontology and plant-animal protection [2] - Participants in the "reading check-in" activity can receive books and stationery as rewards [2] - The event will offer multiple discounts and benefits for attendees, including book coupons and discounted cultural products [2]

Group 1: Back-to-School Economy - The "back-to-school economy" is experiencing a surge as various learning supplies and electronic products enter a peak sales season [1] Group 2: Sales of Stationery and Educational Materials - In Sanya, Hainan Province, stationery sales have increased by nearly 50% since August, with unique designs and blind boxes being particularly popular among students [2] - Educational materials, including tutoring books and practice workbooks, are in high demand, with parents and students favoring supplementary reading materials [2] Group 3: Hot Sales of 3C Products - The demand for digital products is high, with students eager to upgrade their devices due to various promotional measures [4] - Sales of laptops, tablets, and smartwatches have seen year-on-year growth of 184%, 129%, and 94% respectively during the back-to-school season [4] - Products integrating AI and AR technologies are gaining attention, with students showing interest in AR glasses for their functionalities [5] Group 4: Practical Consumption Trends - Parents are adopting a more pragmatic approach to spending, focusing on the practicality and cost-effectiveness of products [6] - There is a trend towards guiding children in making reasonable consumption choices, with parents comparing prices and seeking subsidies to make purchases more affordable [6]

Core Viewpoint - The summer season in Siyang has led to a vibrant consumer atmosphere, significantly boosting the local economy through various sectors such as food, retail, and cultural activities [1]. Group 1: Night Market and Food Sector - The night market in Siyang has seen a surge in visitors, with customer numbers nearly doubling since the start of summer, particularly during the vacation period [3]. - Local residents and tourists are flocking to the night market for diverse food options, enhancing the nighttime leisure experience [3]. Group 2: Bookstores and Educational Institutions - Bookstores and stationery shops have experienced a significant increase in foot traffic, with sales of educational materials and popular novels rising sharply during the summer [5]. - A new "purchase + experience" model is emerging in bookstores, incorporating coffee areas and DIY activities to attract younger customers [5]. - Libraries are also witnessing a peak in book borrowing, with dedicated children's reading areas and various summer reading events drawing large crowds [5]. Group 3: Interest Training Institutions - Interest training institutions for activities like painting and calligraphy are seeing a spike in enrollment as parents seek to enrich their children's summer experiences [6]. Group 4: Sports and Fitness Facilities - Swimming pools and fitness centers have become popular destinations for residents, with daily attendance at swimming facilities exceeding 500 people during the summer [8]. - Fitness centers are also experiencing high demand for classes and personal training services as young people aim to stay active during the vacation [8]. Group 5: Retail and Business Strategies - Many businesses in Siyang are extending their operating hours to capitalize on summer consumer demand, leading to increased sales, especially in the evenings [8]. - This flexible business strategy has made shopping more convenient for consumers and effectively stimulated overall consumption growth [8]. Group 6: Economic Impact - The booming summer economy in Siyang is positively impacting the local market by driving sales growth in the food, retail, and cultural sectors, while also creating more job opportunities [9].