数策创执一体化

Search documents
618品效销增长伙伴灵狐科技:解码4大增长策略
Sou Hu Cai Jing· 2025-05-30 15:16
Core Insights - The article outlines seven key trends for the 618 shopping festival, including the integration of national and local subsidies, comprehensive traffic integration, and the emergence of new e-commerce flows [1] - Brands are advised to adopt four targeted strategies to effectively leverage the business opportunities presented by the 618 festival [1] Group 1: Trends and Strategies - The "Double Subsidy" policy is expected to stimulate consumer enthusiasm, with the expansion of subsidized appliance categories from 8 to 12 by the government [2] - E-commerce platforms are responding with differentiated strategies, such as JD's integration of national subsidies with its own promotional resources [2] - Brands must accurately seize the window of opportunity and systematically explore the growth potential of e-commerce platforms [3] Group 2: Marketing Innovations - Brands are encouraged to adopt an integrated marketing approach that transcends traditional advertising boundaries, focusing on building trust and community with consumers [4] - Utilizing big data and algorithm models is essential for brands to gain deep insights into user behavior and adjust marketing strategies in real-time [5] - The shift in consumer behavior towards emotional and value-driven purchases necessitates the creation of diverse shopping scenarios to meet varying consumer needs [8] Group 3: Competitive Landscape - As the 618 shopping battle intensifies, brands must navigate a rapidly changing e-commerce landscape and adapt to new marketing dynamics [9] - The ability to capture industry trends and innovate in response to market demands will be crucial for brands to stand out in the competitive environment [9]