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“人间烟火”里藏着柔韧“流量” 中餐品牌出海迈入新阶段
Zhong Guo Jing Ji Wang· 2025-09-02 07:21
Core Insights - The Chinese food industry is experiencing steady growth while facing new opportunities and challenges, with strong resilience and innovation driving the expansion of Chinese cuisine brands into overseas markets [1][2][4] - Women play a significant role in the restaurant industry, comprising 61.9% of the workforce, with nearly 40% being entrepreneurs, showcasing their unique innovation and resilience [2][4] - The Chinese culinary culture, rich in history and wisdom, is being promoted internationally through various initiatives, including exhibitions and media projects, to enhance brand competitiveness [3][4] Group 1: Industry Growth and Opportunities - The overall restaurant industry in China is showing a positive trend, with established brands accelerating their overseas expansion [1] - The Chinese food industry has made significant advancements in production processes and food safety, with improved standardization and product innovation capabilities [1][4] Group 2: Role of Women in the Industry - Female entrepreneurs are becoming a driving force in the overseas expansion of Chinese cuisine, with over 12,000 overseas outlets led by women [2] - Successful case studies, such as the "Chinese Flavor" restaurant in Paris, highlight the ability of female managers to blend culinary arts with cultural elements [2] Group 3: Cultural Promotion and Brand Internationalization - The Chinese Culinary Association plans to support local flavor restaurants in their international endeavors through various initiatives [3] - The importance of cultural heritage in promoting Chinese brands abroad is emphasized, with efforts to showcase non-material cultural heritage through exhibitions and media [3]