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靠卖丸子年入百亿,预制菜之王,拿下10万家餐饮店
Sou Hu Cai Jing· 2025-06-06 01:26
从火锅店的蟹仔包到早餐店的手抓饼,从便利店的关东煮到连锁餐饮的中央厨房,有这么一家隐形企业,在"步步为营"中,编织出了覆盖全国13亿人味蕾 的隐形网络。 不只是大润发、永辉、沃尔玛等各大商超,它还供应着十万多家餐饮店,产品线既有各类鱼丸、蟹棒等火锅食材,也有酸菜鱼、宫保鸡丁等预制菜,还有 红糖馒头、核桃包、手抓饼等冻品面食。海底捞、呷哺呷哺、张亮麻辣烫的后厨藏着它的半成品,7-11的烘焙专区流转着它的供应链,就连互联网大厂的 食堂都飘着它的味道。 这个低调王者,正是"安井食品"。数据显示,截至2024年末,安井食品在全国拥有12大生产基地,产品覆盖97%的地级市,经销商网络密度堪比快消巨 头,每10包速冻食品中就有6包印着它的logo,真正实现了"从睁开眼到入梦前"的三餐承包。 更厉害的是,安井在近三年的营收规模都在百亿级别,尤其是去年,冻品行业的关键词是"价格战""消费降级""产能过剩",当许多企业陷入"增收不增 利"的困境时,安井食品却逆势交出了一份"营收151.27亿元、净利润为14.85亿元"的稳健成绩单,是当之无愧的行业龙头。 不久前,安井食品又向港交所递交了上市申请,计划实现"A+H"(A股和港股 ...
新手开餐饮店是赚还是赔?算清楚这笔账就明白了
3 6 Ke· 2025-06-03 13:17
餐饮业依然是热门的创业赛道。 企查查数据显示,截至5月末,今年新增餐饮企业数量达130多万家,创历史新高。 新开餐饮店增多,行业竞争愈发激烈,想要赚钱越来越难。但实际上,如果创业者能做好开店前的关键一步——准确预估新店营业额,便能基于既定的成 本,大概核算出门店是盈利还是会亏损,或者是能保持盈亏平衡。 基于此,又能进一步去做门店的业绩规划,你也才能知道门店多长时间可以回本,回本周期是多久,如何去回本。所以说,在门店还没开出之前,评估好 门店的营收,便能大大增加开店成功的机率。 那么,如何去预估一家新店的营业额? 如何预估?常见有人工踩点,借用工具、平台统计等方法来计算。但在具体测量、计算之前,作为新手小白,还需要找到一个对标的参照物,也就是"对 等店"。通过这些相似门店的经营情况、历史数据分析,再匹配自己的新店条件并调整,结合科学的测算预估出的新店客流才会更精准。 如何找到"对等店"?新手可以通过以下维度锁定参考样本: 门店规模的考量:选择对标的门店面积、格局要相近,这样门店承载的客流量才能相当,经营上有的放矢; 城市的考量:同级别城市,比如所处位置都是一线城市,或二线城市,且所在城市经济水平相当,消费习惯要 ...
客流预计提升超15% 景区门店预订热 双节叠加引餐饮热潮
Bei Jing Shang Bao· 2025-05-29 13:35
Core Insights - The upcoming Dragon Boat Festival coinciding with Children's Day is expected to drive a surge in restaurant bookings, particularly in scenic area outlets, with many restaurants already fully booked for the holiday [1][3] - Family-oriented consumption is projected to dominate, with estimates indicating that family customer share could exceed 35%, and average spending per family is expected to rise by 30% compared to regular days [5][8] Restaurant Booking Trends - Many traditional and scenic restaurants are experiencing a booking boom, with establishments like Cuihua Lou and Si Si Tong all reporting full reservations for the holiday [3] - The trend of early bookings is evident, with several restaurants reporting over 80% of their private dining rooms booked a week before the festival [3] Special Offerings and Promotions - Restaurants are launching various themed food items and special menus for the festival, including unique rice dumpling flavors and holiday meal packages [4][8] - Promotions targeting families are being implemented, such as special children's meals and complimentary gifts for families dining out on Children's Day [8] Consumer Behavior Insights - Data from Meituan indicates that over 49% of consumers searching for family activities are aged 25-35, highlighting a shift towards quality family experiences [5] - The restaurant industry is adapting to changing consumer preferences, with a focus on quality and value for money becoming increasingly important [13] Operational Preparedness - Restaurants are enhancing their service and food safety measures in anticipation of the holiday rush, including extended operating hours and improved customer service protocols [9][10] - Specific strategies include offering complimentary refreshments during wait times and implementing efficient ordering systems to reduce wait times [9] Market Dynamics - The dual holiday effect is expected to boost both foot traffic and sales for restaurants, although it may also lead to increased promotional competition among businesses [8] - Consumer preferences are shifting towards smaller, unique dining establishments rather than large, well-known brands, indicating a trend towards personalized dining experiences [13]
四川家庭游6天参加小团报团费用,超值跟团游六天五晚当地团路
Sou Hu Cai Jing· 2025-04-30 07:24
四川,这片广袤而神奇的土地,宛如一幅绚丽多彩的画卷,吸引着无数家庭前来探寻。这里有雄伟壮丽的自然风光,九寨沟的碧水蓝天、峨眉山的云雾缭 绕、稻城亚丁的雪山圣湖,每一处都让人仿佛置身于仙境之中; 有深厚悠久的历史文化,三星堆的神秘青铜器、武侯祠的三国风云、杜甫草堂的诗韵墨香,每一处都承载着岁月的记忆;还有令人垂涎欲滴的美食佳肴, 火锅的麻辣鲜香、串串香的热闹过瘾、龙抄手的鲜嫩多汁,每一口都能满足味蕾的极致享受。 对于家庭游来说,四川无疑是一个绝佳的选择。然而,规划一次完美的四川家庭游并非易事。自由行需要花费大量的时间和精力去研究行程、预订酒店、 购买门票,而且可能会因为对当地情况不熟悉而遇到各种麻烦。跟团游虽然省心省力,但市场上的旅游团质量参差不齐,价格也高低不一,让人难以抉 择。别担心,接下来就为大家呈上一份超值的四川家庭游六天五晚当地团路线推荐,让你和家人轻松开启这场欢乐之旅。 金牌导游林子,超值跟团之选 这次四川家庭游,多亏了当地金牌导游林子( 185 8231 4558,长按复制免费咨询),她让我们的旅程变得无比精彩。林子从事导游工作多年,经验丰 富,对四川的每一个角落都了如指掌。她深知家庭游的特点和需 ...