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川式“漂亮饭”飘香墨尔本 华人厨师探路“新中餐”
Zhong Guo Xin Wen Wang· 2025-11-21 03:31
Core Insights - The article discusses the journey of a Chinese chef, Fu Kun, who is exploring "New Chinese Cuisine" in Melbourne, Australia, focusing on the adaptation of Sichuan dishes to local tastes [1][2][3] Group 1: Chef's Background and Initial Challenges - Fu Kun, originally from Chengdu, moved to Australia in 2005 with limited funds and began working in a Chinese restaurant in Melbourne's Chinatown [1] - He identified a significant market opportunity for Sichuan cuisine, which was underrepresented compared to Cantonese cuisine in the area [1][2] Group 2: Culinary Adaptation and Learning - Fu Kun expanded his culinary skills by working with various Michelin-starred chefs and learning Western cooking techniques, such as low-temperature cooking and rapid cooling [2] - He noted the local preference for meat, seafood, and vegetables, and began experimenting with Sichuan dishes to better align with these tastes [2][3] Group 3: Restaurant Development and Menu Innovation - In 2015, Fu Kun opened a restaurant named Bowl Bowl Dumpling, focusing on "Jianghu" cuisine, which emphasizes fresh, home-style cooking [2] - Signature dishes like "Zhong Shui Jiao" (dumplings) were crafted with a unique blend of flavors, appealing to both local and Chinese customers [2][3] Group 4: Balancing Tradition and Local Preferences - Fu Kun made adjustments to traditional Sichuan dishes to reduce oiliness and enhance flavor profiles, such as using Italian black vinegar in Kung Pao Chicken [3] - The presentation of dishes was also refined to create a more appealing dining experience, attracting younger customers through social media engagement [3] Group 5: Future Aspirations - Fu Kun expressed a desire to introduce other regional Chinese cuisines, such as Yunnan's Dai cuisine and various street foods from Chengdu, to the Melbourne dining scene [3]
匈牙利总理欧尔班“打卡”唐人街中餐馆:吃饺子、点凤爪、喝中国花茶
Zhong Guo Xin Wen Wang· 2025-11-13 07:27
位于布达佩斯唐人街的"大宝饺子馆"已在当地经营20多年,颇受华侨华人以及当地民众欢迎。餐馆老板 于女士对媒体表示,当日中午12时许,她正在店内忙碌,突然看到许多手持相机、肩扛摄像机的记者陆 续涌入店内。 错愕之际,于女士看见欧尔班从人群中出现。尽管在媒体上见过欧尔班,但其本人现身仍让她一时没反 应过来。"我还不确定,问店里的同事,你们看,是不是欧尔班,他们都说是。" 匈牙利总理欧尔班"打卡"唐人街中餐馆:吃饺子、点凤爪、喝中国花茶 中新网北京11月13日电 题:匈牙利总理欧尔班"打卡"唐人街中餐馆:吃饺子、点凤爪、喝中国花茶 中新网记者 韩辉 当地时间11月11日中午,匈牙利布达佩斯唐人街的一家中餐馆迎来了一位特殊客人——匈牙利总理欧尔 班。吃饺子、点凤爪、喝中国花茶……欧尔班的亲民作风以及对中餐的由衷赞赏,迅速在当地华侨华人 圈中引发热议。 "你们看,是不是欧尔班?" 当地时间11月11日中午,匈牙利总理欧尔班"打卡"唐人街中餐馆与餐馆员工合影。(图源:欧尔班 社交媒体账号) 欧尔班询问哪种饺子好吃,于女士推荐了自己喜爱的韭菜虾仁馅,他随即采纳,并加点了白菜猪肉等其 他馅料的水饺。随后,欧尔班又询问凉菜,于 ...
西贝回应“一个月闭店10家”,仍有新店陆续开业
Di Yi Cai Jing· 2025-11-11 02:20
Core Insights - The frequent closures of Xibei restaurants may be related to the pre-prepared food controversy in September this year [1][2] - Xibei has stated that opening and closing stores is a normal business practice in the restaurant industry, and they are dynamically adjusting the number of stores based on operational conditions [1] - Despite closures, Xibei continues to open new locations, with eight new stores planned to open by the end of the year [1] Store Adjustments - Xibei has closed stores in cities such as Shenzhen, Shantou, and Yiwu as part of its normal operational adjustments [1] - The company is committed to upgrading services, optimizing dishes and prices, and enhancing customer feedback mechanisms to improve dining experiences [1] Response to Pre-prepared Food Controversy - Following the pre-prepared food controversy, Xibei acknowledged a significant gap between its production processes and customer expectations, leading to adjustments in food preparation methods [2] - The company has shifted to more on-site cooking to better meet customer demands [2] Promotions and Customer Engagement - Xibei has implemented various promotions, including issuing discount coupons to attract customers after the controversy [3][4] - The adjustments in menu items, such as switching to on-site cooking for children's meals, aim to enhance customer satisfaction [3] - The issuance of no-threshold and minimum purchase coupons has been effective in increasing foot traffic and sales in stores [4] Long-term Brand Implications - While short-term promotions have successfully increased customer traffic, there are concerns about the long-term impact on brand perception [4] - Continuous discounting may lead consumers to perceive a mismatch between quality and price, potentially undermining the brand's high-end image [4]
在京湘菜馆接近5000家,北京湘菜名企消费促进周启动
Bei Ke Cai Jing· 2025-11-04 06:41
Core Insights - The "New Quality Hunan Cuisine: Taste of China" event was held, highlighting the growth and promotion of Hunan cuisine, with over 120,000 Hunan restaurants nationwide and nearly 5,000 in Beijing, generating an annual output value exceeding 40 billion yuan [1][2] - The Hunan cuisine industry chain has surpassed an annual output value of 600 billion yuan, ranking high among national cuisines in market share [1][2] - Hunan cuisine has become a focal point in the Chinese dining sector, with a market size growth of approximately 8.9% year-on-year in 2024, outpacing the overall growth of Chinese dining at 5.8% [2] Industry Overview - The number of Hunan restaurants has been increasing annually, with a notable rise in popularity for dishes like spicy stir-fried pork, which have become staples in various restaurant menus [2] - Hunan cuisine's market share in Chinese dining has steadily increased from 9.1% in 2018 to 10.2% in 2023, indicating a growing acceptance and demand for this cuisine [2] - Several Hunan cuisine brands are expanding beyond Hunan, opening stores in major urban centers, with Fei Dazhu having over 200 direct-operated stores nationwide and plans for further openings [2] Competitive Landscape - The increase in Hunan restaurants has led to intensified competition, particularly in cities like Beijing, where multiple popular brands are competing closely [2] - Industry experts anticipate a "price war" among Hunan cuisine brands due to heightened competition, emphasizing the need for innovation in dishes and refined operational strategies to stand out [2]
“健康川菜”“川菜出海3.0”位列2025全球川菜关键词
Xin Jing Bao· 2025-11-03 07:57
Core Insights - The 8th World Sichuan Cuisine Conference recently concluded, highlighting the release of the "2025 Global Sichuan Cuisine Recommended List" and "2025 Global Sichuan Cuisine Top Ten Keywords" [1] - The implementation of the "Sichuan Province Promotion of Sichuan Cuisine Development Regulations" aims to protect traditional techniques and cultural heritage while establishing norms for industry development [1] - An initiative was proposed to establish "November 1st World Sichuan Cuisine Day" to create a dedicated global platform for Sichuan cuisine culture [1] Summary by Sections Sichuan Cuisine Development - The conference emphasized the standardization and localization of Sichuan cuisine as it expands internationally, moving away from the stereotype of "heavy oil and spicy" dishes [1] - The focus is on developing "three low" dishes, which likely refers to lower oil, lower salt, and lower sugar content, and promoting healthier cooking methods such as steaming instead of stir-frying [1] Recommended Dishes - The "2025 Global Sichuan Cuisine Recommended List" includes 10 dishes such as Mapo Tofu, Kung Pao Chicken, and Boiled Fish, along with 10 types of snacks like Dandan Noodles and Zhong Shui Jiao [2] - The list provides accurate English translations for both dishes and snacks, facilitating international understanding and appreciation of Sichuan cuisine [2]
西贝丢掉的儿童客流,海底捞看上了
36氪· 2025-10-10 13:34
Core Viewpoint - The article discusses the increasing trend of restaurants in China targeting the children's dining market, highlighting the competitive landscape and the strategies employed by various brands to attract family customers [5][10]. Group 1: Market Trends - The Chinese children's consumption market is nearing 4.5 trillion yuan, with an expected annual growth rate of over 20% in the next five years [13]. - The population of children aged 0-17 in China is approximately 298 million, accounting for 21.1% of the total population [13]. - Children's meals are seen as a significant driver for family dining, potentially increasing overall customer traffic to restaurants [15][16]. Group 2: Restaurant Strategies - Haidilao is expanding into the children's dining segment by opening a parent-child themed restaurant and introducing children's meal options, including lighter broth flavors and interactive activities [6][29]. - Other brands, such as Xibei and Lao Xiang Ji, are also developing children's meal offerings, with Xibei reporting that children's traffic accounted for nearly 17% of its total customers in 2023 [23][25]. - The article notes that many restaurants are adopting a multi-faceted approach by combining children's dining with entertainment and educational experiences to create a comprehensive family-friendly environment [18][19]. Group 3: Competitive Landscape - The competition for attracting young customers is intensifying, with various brands entering the children's dining space, including traditional Chinese restaurants and fast-food chains [10][22]. - The article highlights that while Haidilao faces challenges in adapting its hot pot offerings for children, it is actively innovating to meet family needs [27][28]. - The overall restaurant industry is experiencing pressure, with a reported decline in revenue growth, indicating a need for differentiation and innovation among brands [34].
刚刚,西贝删除了!
Zhong Guo Ji Jin Bao· 2025-09-25 07:54
Group 1 - The article published by Xibei on September 23, titled "7-year-old Maomao: I thought I would never eat Xibei again," faced significant criticism from netizens, who described the public relations department's efforts as "epic-level failure" and called for a ban on emotional manipulation [1][2] - Following the backlash, Xibei deleted the article by September 25 [1] - In response to the criticism, Xibei launched a promotional campaign called "Xibei Treats You to a Meal," offering customers a 100 yuan dining voucher for in-store consumption, valid at all Xibei locations nationwide [2] Group 2 - Xibei, also known as Xibei Catering Group, was founded in 1988 by Jia Guolong and is headquartered in Beijing, specializing in regional Chinese cuisine [2] - The brand has recently faced controversy regarding the quality of its food, particularly after a public figure criticized the prevalence of pre-prepared dishes at Xibei, which has led to negative perceptions about the brand [2]
西贝删除“煽情公关”文《7岁的毛毛:我以为我再也吃不到西贝了》
Zhong Guo Ji Jin Bao· 2025-09-25 07:49
Group 1 - The core viewpoint of the article revolves around a recent public relations misstep by Xibei, which faced criticism for a sentimental story about a child named Mao Mao, leading to its deletion shortly after publication [1][8] - The article narrates Mao Mao's emotional attachment to Xibei, highlighting that he has been dining there since the age of 2, and his mother's decision to avoid the restaurant due to negative online sentiment [6][7] - The company initiated a promotional campaign called "Xibei Treats You to Dinner," offering customers a 100 yuan dining voucher to encourage in-store visits, which reflects an effort to regain customer trust and support [10][12] Group 2 - Xibei, founded in 1988 by Jia Guolong, is a major player in the Chinese restaurant industry, specializing in regional Chinese cuisine [12] - The brand has recently been embroiled in controversy regarding the quality of its food, particularly accusations of serving pre-prepared dishes, which has affected its public image [13]
刚刚,西贝删除了!
中国基金报· 2025-09-25 07:23
Core Viewpoint - The article discusses the emotional connection between a child and the restaurant chain Xibei, highlighting the impact of recent negative publicity on customer trust and loyalty [1][10]. Group 1: Article Summary - The article features a 7-year-old child named Maomao who has been eating at Xibei since the age of 2. Due to recent negative news, Maomao's mother suggested not visiting Xibei, which led to Maomao's emotional reaction [1][7]. - Maomao's insistence on going to Xibei reflects a deeper bond formed over five years, emphasizing that dining at Xibei is more than just a meal; it represents trust and a routine in their family life [7][12]. Group 2: Company Response - In response to the negative publicity, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering customers a 100 yuan dining voucher for in-store consumption, valid at all locations [12][15]. - The initiative aims to thank customers for their support and to reinforce the brand's commitment to quality and customer satisfaction [15].
海外中餐市场迎“新蓝海” 湘菜迈向主流餐饮阵营
Zhong Guo Xin Wen Wang· 2025-09-21 02:26
Core Insights - The World Hunan Cuisine High-Quality Development Conference was held in Changsha, focusing on the opportunities and challenges of Chinese cuisine going global, with a particular emphasis on Hunan cuisine [1][3] - According to the "2024 Report on the Development of Chinese Cuisine Going Global," there are nearly 700,000 Chinese restaurant outlets overseas as of September 2024, indicating a burgeoning overseas Chinese dining market [1][3] Group 1: Market Trends - Hunan cuisine is transitioning from a niche offering to a mainstream choice in the United States, with increased acceptance among foreign diners [1][3] - Southeast Asia has emerged as a primary destination for Hunan cuisine brands, with notable brands like Pengchu and Zhengliujiji establishing a presence [3] - The overseas Chinese restaurant market is projected to reach 3 trillion RMB by 2024, with a compound annual growth rate of 11.2% [3] Group 2: Strategic Recommendations - Companies are advised to adopt international strategies that promote supply chain and restaurant service collaboration for successful market entry [3] - The need for localization in taste and compliance with local regulations is emphasized, particularly in Australia, where 50 to 100 Hunan cuisine outlets are currently operational [3] - The conference highlighted the importance of long-term investment and systematic planning for Chinese cuisine's global expansion, with supply chain localization and resource integration being key factors [3][5] Group 3: Future Projections - The conference anticipates five major trends in the global expansion of Chinese cuisine by 2026, including a rise in pre-packaged food exports and the integration of traditional Chinese medicine concepts into Hunan cuisine [5] - The signing of a strategic cooperation agreement for a global seafood ingredient festival aims to promote Hunan cuisine and food culture overseas [4]