文创糕点
Search documents
北京商报社社长兼总编辑李波涛:“潮流时尚”是打造消费新场景的现实切口
Bei Jing Shang Bao· 2026-01-16 04:29
Group 1 - The core theme of the 2025 Beijing Commercial Forum is "潮尚聚变·新需求与新供给," focusing on fashion consumption and trends, aiming to contribute wisdom for expanding consumption, enhancing business quality, and breaking through brand challenges [1] - The characteristics of commercial consumption in 2025 are defined as "多、快、好、省," indicating diversified consumer demands, rapid product iterations, higher quality expectations, and price sensitivity [1] - "Fashion sense" is identified as a fundamental characteristic of "good consumption," suggesting that it may serve as an effective means for innovation and competitiveness in the market [1] Group 2 - From the "people, goods, and venues" perspective, popular products like Pop Mart and WAKUKU are highlighted for meeting emotional and social needs, while experiential consumption through events like music festivals and sports competitions offers enhanced value to consumers [2] - The silver economy and service consumption are noted as annual highlights with significant potential for growth [2] - Beijing Business News aims to be an observer of the circulation industry's upgrades and a promoter of high-quality development through collaboration with various sectors [2]