Core Insights - The 2025 Third Yellow River Basin Maternal and Infant Industry Expo was held in Jinan from May 16 to 18, attracting over 200 leading brands and nearly 40,000 parent-child families, showcasing a comprehensive service for the entire "pregnancy-child-rearing-growth" cycle [1][2] Group 1: Event Highlights - The expo featured an immersive interactive space with thematic areas such as "Pregnancy Station," "Exploration Station," and "Growth Station," significantly increasing foot traffic beyond expectations [2] - A standout product was the creative "Naughty Sea Bag," which became popular among attendees for its practicality and design, transforming into a "baby essentials bag" for parents [2] - Various engaging activities, including the "Panda Crawl Race" and "Panda Run," provided children with fun experiences while parents enjoyed shopping [2] Group 2: Consumer Engagement - The event showcased over 200 domestic and international maternal and infant brands, offering discounts and promotions that encouraged high consumer participation [4] - Special ticket pricing at 19.9 yuan for parent-child tickets was well-received, allowing attendees to redeem quality gifts and coupons [4] - An outdoor "maternal and infant" sale featured heavily discounted products, attracting many parents to shop [5] Group 3: Industry Development - A forum on integrated childcare industry development was held, focusing on inclusive childcare and smart parenting, promoting the construction of a childcare service system in the Yellow River Basin [6] - Financial partnerships were established between banks and the Shandong Maternal and Infant Industry Service Association to support industry growth [6] - The expo introduced the first interactive smart assistant "Xiao Ying," marking a shift towards an "AI + Culture" era in the maternal and infant industry [6]