Core Insights - The tourism sector in Henan province experienced significant growth during the 2026 New Year holiday, with a total of 17.437 million domestic visitors and a tourism revenue of 8.99 billion yuan, marking a year-on-year increase in both visitor numbers and revenue [1][2] Group 1: Tourism Growth - The province received 17.437 million domestic tourists during the holiday, achieving a tourism revenue of 8.99 billion yuan, indicating a dual growth compared to the previous year [1] - Ice and snow tourism, as well as rural tourism, saw a notable rise in popularity during the holiday period [2] Group 2: Cultural Activities - Various cultural venues and art troupes in Henan organized a series of themed cultural activities, with public cultural venues attracting 1.982 million visitors and a total of 5,348 cultural events held [1] - Notable events included special exhibitions and interactive projects at museums, such as the "Horse on the Journey" event at the Henan Museum and the "New Year Music Concert" featuring high-quality performances [1] Group 3: Ice and Snow Activities - The holiday featured 19 ice and snow events, including the New Xiang South Taihang Ice and Snow Carnival and the Baquan Ice and Snow Festival, with various ski resorts offering multiple levels of ski slopes [2] - Unique winter experiences were provided at locations like the Peach Blossom Valley and Funiu Mountain, which introduced fun activities such as snow tubing [2] Group 4: Rural Tourism - Rural tourism continued to thrive, with attractions like Hejiacun and Dongzhai Bird Watching Base maintaining high visitor interest [2] - Events such as martial arts performances and traditional opera at the Royal Post Station in Zhumadian offered immersive experiences for tourists [2]

Core Insights - The tourism sector in Henan province experienced a significant increase in domestic visitors and revenue during the 2026 New Year holiday, with 17.437 million visitors and a revenue of 8.99 billion yuan, marking a 3.2% increase in visitor numbers and a 4.1% increase in revenue compared to the same period in 2025 [1] Cultural Activities - Various cultural venues and art troupes organized diverse cultural activities to celebrate the New Year, achieving a total of 5348 events and attracting 2.082 million participants [1] - Notable events included performances in major cities like Zhengzhou and An'yang, showcasing a blend of traditional and modern cultural expressions [2] Heritage and Traditional Culture - The integration of intangible cultural heritage into holiday consumption was emphasized, with activities such as immersive experiences and traditional performances across various cities [4] - Events like the Hanfu parade and traditional craft workshops were organized to engage the public and promote cultural heritage [4] Museum and Cultural Venue Engagement - Museums in Henan optimized their services and offered interactive activities, attracting significant visitor numbers and enhancing the cultural experience [6] - Special exhibitions and themed activities were launched to draw in families and children, contributing to a vibrant cultural scene [6] Tourism Market Dynamics - The tourism market showed vitality with a focus on integrating culture with commerce, sports, and technology, leading to increased interest in short trips and immersive experiences [6] - Key tourist attractions reported substantial growth in visitor numbers, with some sites experiencing increases of over 100% compared to the previous year [7] Ice and Snow Tourism - Ice and snow tourism gained popularity due to favorable weather conditions, with numerous events and activities designed to attract visitors [9] - Various locations offered unique winter experiences, including skiing and themed festivals, contributing to the overall tourism appeal [9] Consumer Experience and Services - The tourism sector implemented measures to enhance visitor experience, including ticket discounts and promotional activities to stimulate consumption [14] - Public services were improved to facilitate easier access to attractions, with initiatives like free shuttle buses and enhanced parking facilities [14] Safety and Market Stability - The tourism system maintained a strong focus on safety, with proactive measures taken to prevent accidents and ensure a smooth holiday experience [16] - Regular inspections and emergency response plans were established to address potential risks, ensuring the safety of both visitors and operators [16]