中新网郑州1月4日电 (记者 刘鹏)记者4日从河南省文化和旅游厅获悉，2026年元旦假期该省累计接待国 内游客1743.7万人次，实现旅游收入89.9亿元，接待人次、旅游收入实现同比双增长，冰雪游、乡村游 等热度攀升。 在三天假期期间，河南各级文化场馆、艺术院团深挖地域文化资源，策划推出系列主题鲜明、形式多样 的文化惠民活动。河南省文化和旅游厅统计数据显示，公共文化场馆进馆198.2万人次，惠民文化活动 5348总场次(线上+线下)，线上线下观看和参与民众208.7万人次。其中，博物馆、纪念馆进馆116.8万人 次。 值得一提的是，假期期间该省文博场馆优化服务供给，推出特色展览与互动项目。河南博物院推 出"'马'上启程·豫博奇妙夜"限定活动，中国文字博物馆开展"元骐载字·旦书乘黄"主题社教活动，洛阳博 物馆"一夜探古今"活动人气高涨。 此外，新年音乐会、戏曲晚会等高品质演艺活动也在假期陆续上演。如郑州的王源2025客厅狂欢跨年演 唱会、梨园名家名段戏曲演唱会等，安阳举办新年演唱会、殷墟跨年嘉年华等，鹤壁朝歌老街上演《大 商朝歌》情景剧及封神人物高跷巡游等。 今年元旦假期，冰雪游、乡村游热度持续攀升。新乡南太行 ...

Core Insights - The tourism sector in Henan province experienced a significant increase in domestic visitors and revenue during the 2026 New Year holiday, with 17.437 million visitors and a revenue of 8.99 billion yuan, marking a 3.2% increase in visitor numbers and a 4.1% increase in revenue compared to the same period in 2025 [1] Cultural Activities - Various cultural venues and art troupes organized diverse cultural activities to celebrate the New Year, achieving a total of 5348 events and attracting 2.082 million participants [1] - Notable events included performances in major cities like Zhengzhou and An'yang, showcasing a blend of traditional and modern cultural expressions [2] Heritage and Traditional Culture - The integration of intangible cultural heritage into holiday consumption was emphasized, with activities such as immersive experiences and traditional performances across various cities [4] - Events like the Hanfu parade and traditional craft workshops were organized to engage the public and promote cultural heritage [4] Museum and Cultural Venue Engagement - Museums in Henan optimized their services and offered interactive activities, attracting significant visitor numbers and enhancing the cultural experience [6] - Special exhibitions and themed activities were launched to draw in families and children, contributing to a vibrant cultural scene [6] Tourism Market Dynamics - The tourism market showed vitality with a focus on integrating culture with commerce, sports, and technology, leading to increased interest in short trips and immersive experiences [6] - Key tourist attractions reported substantial growth in visitor numbers, with some sites experiencing increases of over 100% compared to the previous year [7] Ice and Snow Tourism - Ice and snow tourism gained popularity due to favorable weather conditions, with numerous events and activities designed to attract visitors [9] - Various locations offered unique winter experiences, including skiing and themed festivals, contributing to the overall tourism appeal [9] Consumer Experience and Services - The tourism sector implemented measures to enhance visitor experience, including ticket discounts and promotional activities to stimulate consumption [14] - Public services were improved to facilitate easier access to attractions, with initiatives like free shuttle buses and enhanced parking facilities [14] Safety and Market Stability - The tourism system maintained a strong focus on safety, with proactive measures taken to prevent accidents and ensure a smooth holiday experience [16] - Regular inspections and emergency response plans were established to address potential risks, ensuring the safety of both visitors and operators [16]