Core Viewpoint - The Nanjing Municipal Bureau of Culture and Tourism has launched over 600 cultural and tourism activities themed "'Come to Nanjing on Horseback" to celebrate the upcoming Spring Festival, inviting tourists to enjoy various festive events [1] Group 1: Cultural Activities - The 40th Qinhuai Lantern Festival will kick off on January 21, featuring a theme that combines traditional craftsmanship with modern technology, creating an immersive and interactive experience [2] - Nanjing boasts over 38,000 plum trees of more than 380 varieties at Plum Blossom Mountain, with peak blooming expected from early February to mid-March [2] - Nearly 100 unique traditional cultural performances will take place across Nanjing from the 24th day of the twelfth lunar month to the 15th day of the first lunar month [3] Group 2: Local Customs and Events - Various districts will host distinctive cultural activities, such as the "Non-Heritage Youth Spring Festival" series in Gulou District and the "Galloping Horse" theme parade in Gaochun District [4] - The Lishui District will feature a series of events titled "Celebrating the New Year at the Source of Qinhuai," including agricultural product exhibitions and traditional performances [4] Group 3: Social Media and Engagement - Ten new Instagram-worthy spots will be introduced for young people to capture memorable moments during the Spring Festival, including popular locations like Laomendong and Nanjing Eye [5][6] Group 4: Performances and Exhibitions - A variety of high-quality performances and exhibitions will be available during the Spring Festival, including concerts by renowned artists and multiple cultural exhibitions across major museums [7][8] - The Nanjing Museum will showcase nearly 190 pieces of Ming and Qing porcelain with auspicious designs, while the Taiping Heavenly Kingdom History Museum will present a special exhibition featuring nearly 100 artifacts related to the Year of the Horse [8]

Group 1 - Shanghai will launch a total of 2,570 activities during the Year of the Horse Spring Festival, including festive events, performances, museum exhibitions, and public cultural activities to attract both local residents and tourists [1] - Popular tourist attractions in Shanghai will offer ticket discounts of up to 50%, special zodiac promotions, and bundled ticket options during the holiday period [1] - Travel agencies will introduce themed travel routes focusing on "New Year" experiences, covering family-friendly, cultural, and rural leisure activities [1] Group 2 - Nearly 50 special exhibitions will be held in various museums, featuring topics such as Shanghai-style cheongsam and Roman culture, along with zodiac-themed exhibitions for the Year of the Horse [1] - Over 100 high-quality art exhibitions will be presented in around 60 art museums, with some venues offering night openings [1] - The "Shanghai Gift" initiative will collaborate with local time-honored brands and new cultural trends to create over 10 "Year of the Horse" themed cultural products [1] Group 3 - The 2026 New Year intangible cultural heritage series will take place from mid-January to the Lantern Festival, focusing on the theme "Taste a Bowl of Human Fire" with four main sections: food experiences, city light displays, calligraphy and riddles, and workshops [1] - The Shanghai Municipal Bureau of Culture and Tourism will also plan a series of community cultural activities titled "Be a Happy Shanghai Person," featuring over a thousand events across five major themes [2] - Upgraded public tourism services will be implemented, collaborating with well-known IPs to create new festive check-in points, enhancing the international and youthful atmosphere of the celebrations [2]

Core Insights - The tourism sector in Henan province experienced significant growth during the 2026 New Year holiday, with a total of 17.437 million domestic visitors and a tourism revenue of 8.99 billion yuan, marking a year-on-year increase in both visitor numbers and revenue [1][2] Group 1: Tourism Growth - The province received 17.437 million domestic tourists during the holiday, achieving a tourism revenue of 8.99 billion yuan, indicating a dual growth compared to the previous year [1] - Ice and snow tourism, as well as rural tourism, saw a notable rise in popularity during the holiday period [2] Group 2: Cultural Activities - Various cultural venues and art troupes in Henan organized a series of themed cultural activities, with public cultural venues attracting 1.982 million visitors and a total of 5,348 cultural events held [1] - Notable events included special exhibitions and interactive projects at museums, such as the "Horse on the Journey" event at the Henan Museum and the "New Year Music Concert" featuring high-quality performances [1] Group 3: Ice and Snow Activities - The holiday featured 19 ice and snow events, including the New Xiang South Taihang Ice and Snow Carnival and the Baquan Ice and Snow Festival, with various ski resorts offering multiple levels of ski slopes [2] - Unique winter experiences were provided at locations like the Peach Blossom Valley and Funiu Mountain, which introduced fun activities such as snow tubing [2] Group 4: Rural Tourism - Rural tourism continued to thrive, with attractions like Hejiacun and Dongzhai Bird Watching Base maintaining high visitor interest [2] - Events such as martial arts performances and traditional opera at the Royal Post Station in Zhumadian offered immersive experiences for tourists [2]

Core Viewpoint - The province has introduced policies to enhance the quality of museum services, focusing on improving operational efficiency, incentive mechanisms, and support measures to address existing challenges in the museum sector [1][2] Group 1: Policy Measures - The new policy includes 11 specific measures aimed at resolving issues such as mismatched opening hours, homogenized cultural products, and inadequate incentive mechanisms [1] - Key requirements for improving service efficiency include planning high-quality exhibitions, extending and increasing opening hours, promoting cultural product development, optimizing service supply, and creating new cultural formats [1] Group 2: Opening Hours and Accessibility - The policy sets clear targets for extending opening hours, mandating a minimum of 60 additional open days and 90 extra hours of operation annually, with specific provisions for holidays and potential Monday openings [1] - The majority of special exhibitions, lectures, and experiential activities will remain free, ensuring public access to cultural resources [2] Group 3: Cultural Innovation and Revenue Allocation - The province encourages the development of "digital museums" and immersive experiences to enhance visitor engagement and adapt to the digital age [2] - At least 70% of net revenue from cultural product development must be reinvested into museum operations, with a maximum of 30% allocated for staff incentives [2] - Museums demonstrating effective results in extending opening hours and developing cultural products may receive increased performance-based salary allocations [2]