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白沙打安镇成为全国规模最大单体文心兰种植区之一
Hai Nan Ri Bao· 2025-06-29 01:44
白沙打安镇成为全国规模最大单体文心兰种植区之一 雨林幽兰开出产业"繁花" 打安镇发展兰花产业始于2018年。当时,打安镇委镇政府为了打赢脱贫攻坚战,经多方考察调研, 决定将兰花作为"一镇一品"特色种植品牌打造。2019年,该镇第一个兰花产业基地在长岭村投入运营, 48亩土地全部用于种植文心兰,第一年就实现村集体分红24万元。 初战告捷,让打安镇干部群众信心倍增,于是进一步扩大兰花种植规模。截至目前,该镇已建成12 个规模化种植基地,总面积达500亩,覆盖全镇11个村(居),成为全国规模最大的单体文心兰种植区之 一。 文心兰是一种特色小众的热带花卉,其销价较高,每株市场销价可达上百元,主要用于酒店、展会 等。打安为何选择如此小众的兰花来种植? 打安镇党委委员、武装部部长符永奇介绍,打安镇发展兰花产业有几个优势,一是区位优势,国 道、环热带雨林国家公园旅游公路横穿全镇,离儋白高速也仅几公里,交通便利。二是自然条件优越, 光照充足,日温差明显,年温差稳定,年均降雨量达1760毫米,且受台风天气影响较小,这样的自然环 境下培育出的兰花品质出众,A级花产出率超过50%,高于其他同类地区。三是种子优势,当地可依托 热带雨 ...
深读丨为什么连续四年我们都在讲“父爱如兰”的故事
Nan Fang Nong Cun Bao· 2025-06-14 12:55
Core Viewpoint - The article discusses the cultural and economic significance of the "Father's Love Like Orchid" campaign in Guangdong's Siqiao, which has successfully transformed the local orchid industry by associating orchids with emotional expressions of paternal love, particularly during Father's Day [4][10][24]. Group 1: Cultural Significance - The phrase "Father's Love Like Orchid" has become a cultural symbol, resonating deeply with the public and reflecting the emotional value of fatherhood [3][4][10]. - The campaign has been celebrated for four consecutive years, indicating its deep-rooted impact on local culture and emotional expression [7][72]. - The initiative aligns with the Chinese Communist Party's call for the creative transformation and innovative development of traditional culture [9][10]. Group 2: Economic Impact - The orchid sales in Siqiao have seen a significant increase, with prices rising from 20 yuan to 40 yuan per pot and sales volume increasing from 850,000 pots to 3 million pots [20]. - The campaign has successfully turned a seasonal sales slump into a peak sales period, showcasing effective marketing strategies [19][20]. - The "Father's Love Like Orchid" initiative has been recognized as a classic case in agricultural brand building, contributing to the local economy [21][22]. Group 3: Marketing Strategy - The campaign utilizes various marketing tactics, including themed events, AI engagement, and storytelling to enhance emotional connections with consumers [78][81][84]. - The introduction of the "Qitian Dasheng" orchid as a Father's Day gift has created a unique market niche, differentiating it from traditional gift options [25][56]. - The continuous promotion of the campaign has established a strong brand identity, making "Father's Love Like Orchid" a recognized and valued brand in the orchid industry [87][92].