Core Insights - Baisha's Daan Town has become one of the largest single-unit cultivation areas for Dendrobium orchids in China, showcasing significant growth in the local orchid industry [1][2][3] Group 1: Industry Development - The orchid industry in Daan Town began in 2018 as part of poverty alleviation efforts, with the first cultivation base established in 2019, leading to a collective profit of 240,000 yuan in its first year [3] - Currently, Daan Town has built 12 large-scale cultivation bases covering 500 acres, making it one of the largest single-unit Dendrobium orchid cultivation areas in the country [3] - The Dendrobium orchid is a niche tropical flower with high market prices, reaching over 100 yuan per plant, primarily used in hotels and exhibitions [3] Group 2: Competitive Advantages - Daan Town benefits from several advantages: convenient transportation due to proximity to national highways, favorable natural conditions with abundant sunlight and stable temperatures, and a rich seed resource from over 300 wild orchid species [3] - The local government has implemented policies to support the development of the tropical flower industry, providing funding, technology, and other resources [4] Group 3: Sales and Market Expansion - Daan Town secured a 5 million yuan order for Dendrobium orchids, equivalent to over 600,000 fresh-cut flowers, indicating strong market demand [6] - The town has established direct supply relationships with over 20 wholesalers across major cities, creating an efficient logistics chain for flower distribution [6] - The product range is expanding beyond Dendrobium orchids to include other varieties such as Dendrobium nobile, vanilla orchids, and more, with plans to cultivate 1,100 acres of new varieties [7] Group 4: Innovation and Collaboration - Daan Town is collaborating with research institutions to develop new orchid varieties and has introduced three leading industry companies for joint product development [7] - The town has launched a series of 18 derivative products, including essential oils, masks, soaps, and beverages, achieving a full-chain development from cultivation to deep processing [7]

南博会东南亚馆内沉香气息弥漫，各类沉香制品吸引众多中国消费者。"中国人喜欢在喝茶时焚烧沉 香，气味舒适能让人平心静气。"一位越南客商告诉记者，他已多次参加南博会，通过展会与中国消费 者接触发现，熏香品是市场主流，而竹签香、盘香、线香等是常见熏香的形式，它们成为中国人在饮茶 时营造氛围的必备品。 目前，中国已成为沉香消费和收藏的大国。尽管中国海南等地也产沉香，但中国市场主要的沉香产品依 赖进口，其中越南沉香占中国沉香进口总数的八成以上。 中新网昆明6月24日电 (王胜嫔)"广西顾客喜欢购买草药磨砂粉，而云南顾客则更偏爱草药香皂。"24 日，首次参展南博会的泰国草药香皂商人萨维塔查特·永潘雅告诉记者。他推测，这种消费差异与两地 气候环境有关。 第9届中国-南亚博览会(下称"南博会")正在云南昆明举办。共有388个展位的东南亚馆，云集马来西亚、 新加坡、柬埔寨、越南、老挝、泰国、缅甸等国展商。 图为泰国商人在南博会上向顾客推荐草药香皂。王胜嫔 摄 中国是拥有14亿人口的大市场，不同地区的消费习惯存在差异。如萨维塔查特·永潘雅这样的东南亚客 商，试图通过参展南博会，感知适应中国消费市场差异和变化，挖掘更多商机。 近年 ...

这个品种叫作"太空蓝"——尽管颜色看上去仍是浅紫色的。2004年，100克薰衣草种子搭乘我国第二十 颗返回式科学与技术试验卫星，经过18天的太空旅行回到地面，我的"太空蓝"便是它们的后代。 有一年，我在新疆生产建设兵团第四师六十五团采访，薰衣草的倩影随处可见，真不愧是"中国薰衣草 之乡"。农田里、街道旁、水渠边、职工的小院里，到处都是薰衣草。见得太多，便只把它当成农田里 一片芬芳的庄稼，不再像游人那般郑重其事地拍照。 新疆生产建设兵团第四师可克达拉市的城市标志有4种颜色，从上到下依次是：象征一轮红日的圆形橙 红、代表连绵雪山绿色原野的山形绿、滚滚西流的伊犁河水的波浪蓝，以及空灵梦幻的薰衣草的飘逸 紫。 我尤爱其中的紫色。薰衣草，是汇聚天山雪水的伊犁河浇灌出的一束紫色奇葩。 5月末的一个清晨，我去院门口摘薄荷。清风忽来，一缕熟悉的味道沁入心脾。呵！薰衣草。这才发 现，去年种在栅栏外的几丛薰衣草开花了。 这些薰衣草，去年秋末冬初栽种的时候，是排排坐的、有规律的。过了一个冬天，由于呵护不当，还剩 下几丛，如今，它们从薄荷丛里抽出长长的穗条，缀满紫蓝色的小花。 在退休职工杨彩香大姐的小院中，看到一小片薰衣草正零星地开 ...

在过去的一年里，并不是大多数品类都在增长。 对于很多品牌而言，绞尽脑汁应对"理性消费"的市场中的困局才是常态。但总有些另类，在整个行业都低迷时，却能逆势爆发。 比如——液体香皂，在个人清洁护理市场整体疲软的情况下，居然增长了55%。 还有大家都熟悉的低温酸奶，可能很多人不知道，它在经历了连续五年低迷之后做到了强势反弹，拉动整个品类的消费量与销售额。 连续观察了中国消费市场三十年，我们非常清楚，今天的逆势增长早已不再靠短暂的爆发。 能在逆势中崛起，背靠的一定是对结构性消费变化——这种共性的敏锐捕捉。 在上面两个逆袭成功的案例中，也有一个共同的内核在起作用——不仅要健康的概念，更要"显性化的健康"。 先来看液体香皂，它瞄准的是消费者对传统香皂和沐浴液的"成分+卫生"焦虑： 其解决方案是：首先使用氨基酸表活或者植物提取物，强调成分透明，保障低刺激；其次，包装环保，采用PET再生瓶身，给自己打上环保健康双重印 记；第三，采用"泵压式单手操作，避免交叉感染"，产品形态肉眼可见的卫生。 同样是健康"可视化"，低温酸奶又是怎么做的？它不是泛泛地讲"健康"，而是把健康拆成了三套可感、可控的可视化系统，共同构建了信任-需求-认 ...

（点击相关链接获取完整文章内容） 2025年第四期消费洞察集锦 本期洞察集锦聚焦渠道与品类。渠道上，全渠道消费成主流，传统渠道承压，新兴渠道崛 起，自有品牌释放增长潜力大。品类中，低温酸奶依靠健康差异化回暖，液体香皂在个护 市场疲软时逆势增长。深入解读，精准把握渠道变革与品类创新逻辑，激活市场新增量！ 更多细分板块洞察，可查看我们视频号20分钟微分享系列的回放。 渠道洞察特辑 两篇深度渠道洞察，通过AI浓缩成2分钟精华音频。助您随时随地掌握核心观点，支持多 场景灵活学习。点击即可收听，欢迎在评论区分享专业见解！ 品类消费纵观 专家服务解决方案 零售快报 2025P4 20分钟微分享系列 点击图片进入小程序下载相关分享报告 欢迎关注【凯度消费者指数视频号】观看最新系列话题 ...

它们通常随着"端午安康"的祝牌，摆在最显眼的地方，标价29块9。 畅销的艾草，往往不会单独出现。 一种神秘植物，正在迅速占领北京超市。 但在现实生活中，艾草早就是当代年轻人端午必备的时尚单品了。 成熟的端午花束里，艾草总是和铃铛、祈福香包、吉祥穗扎在一起，倒挂在入户门外，寓意来年风调雨顺，平安顺遂。 29块9的单价，极大降低了端午仪式感的入手成本。 临近端午，看到福禄安康的花束名字，加上艾草散发的独特香味，再信奉实用主义的人都会为它买单。无人在意的角落里： 端午节，捧出一门新的"国风生意"。 一、国风艾草，能有多"狂野"？ 虽然在互联网记忆里，艾叶上次大规模出现在众人面前，还是安小鸟为了保胎天天烧艾。 大城市的打工人大多漂泊，没有条件回到老家加入宗亲划龙舟的队伍，可好不容易得来的3天假期，怎么也得营造一些节日氛围，犒劳日日辛苦的自己。 你以为自己只是买一束艾草挂在门上，但其实，你接受的是几千年来的文化熏陶： 挂新不挂枯、挂双不挂单； 于是，新的端午哲学应运而生。最新的互联网端午指南这样写道： 端午节不能没有艾草花束 就像圣诞节不能没有圣诞树。 然而，艾草的生意经是复杂且充满争议的。 端午节挂艾，算是人类对艾草 ...

5月28日周三晚 19:00 \ 视频号(早点生活) c 抖音(虎嗅APP) 20:30~21:30 + + 美妆个护 + + + 0 闻献淡香精15ml 原价:360元/瓶 直播价 319元/瓶 ● 闻献印系列淡香精 10ml 味道:初熟之物,杉间 ... 直播价 290元/瓶 ▷ 酵色小胖丁多用霜 原价:89元/个 直播价 89 元/2个 ● KIKO明彩双头唇釉 原价:139/支 169元/2支 直播价 >KIKO干湿两用防晒 粉饼 原价:209元/件 139元/件 直播价 ▷vaa轻肌煥亮卸妆膏 原价:350元件 直播价 230元/件 >vaa美肌细致精华 粉霜 原价:410元/个 DOVO = + 五 / / WAGA 49U 元/个 E > hince高光棒 原价:208元/支 直播价 158元/支 9小迷糊爆款小水库面 @ @ @ @ @ @ 膜组合 an as a see as 原价:169.9元/组 直播价 99.9元/组 es (e) (e) (e) 2 璞医香9号头痛 滚珠 原价:89元/个- 直播价 72 元/个 9璞医香12精油睡眠喷 星75ml 原价:169元/瓶 直播价 119 ...

Core Viewpoint - The liquid soap category is emerging as a significant growth segment in the personal care market, driven by consumer demand for convenience, health, and quality, amidst a generally declining market for traditional personal cleaning products [1][2]. Market Dynamics - Liquid soap occupies a unique position between traditional solid soap and shower gel, offering convenience through pump or squeeze bottle designs, and combining cleaning power with gentleness [2]. - The overall personal cleaning market in China is experiencing a downward trend, with liquid soap sales growing by 55% year-on-year, making it the fastest-growing subcategory in personal care [2]. Growth Opportunities - Two strategic opportunities are identified for liquid soap: 1. Replacement of traditional soap by consumers, creating a space for market share growth 2. Expansion into new consumer segments seeking multifunctional products [5]. - The penetration rate of liquid soap is increasing, with a 45% year-on-year growth in households purchasing liquid soap in 2024 [5]. Health and Consumer Trends - Health is a top priority for Chinese consumers, with 62% actively seeking to improve their health, leading to a shift from implicit anxiety to explicit investment in health products [6]. - Liquid soap, often made with amino acid surfactants or plant extracts, aligns with health-conscious consumer preferences, particularly for sensitive skin [6]. - The average price of liquid soap is 0.058 yuan per gram, reflecting an 18% premium over traditional soap, indicating consumer willingness to pay for quality and health benefits [6]. Environmental Considerations - The push for low-carbon packaging and recyclable designs aligns with both EU regulations and China's dual carbon goals, enhancing the appeal of liquid soap among environmentally conscious consumers [6]. Channel Dynamics - The market is shifting towards a "dual-driven, structural reshaping" model, with online channels becoming the primary purchasing method for liquid soap, showing a 47% year-on-year growth in online sales [7]. - Interest e-commerce platforms like Douyin lead in consumer preference, while offline small-format retail channels are also experiencing significant growth, with a 122% increase in liquid soap sales [8]. Consumer Segmentation - High-income households are becoming the core consumer group for liquid soap, contributing over 40% of market share, with young families and older households showing strong purchasing tendencies [9]. - Young families prioritize health benefits, while older consumers appreciate the convenience of pump designs [9]. Competitive Landscape - The competitive landscape is evolving with three key trends: 1. Technological breakthroughs, such as the use of encapsulation technology for effective antibacterial properties [10]. 2. Scenario-based product offerings, providing multifunctional uses [10]. 3. Value symbolism through cultural collaborations and customization for high-net-worth individuals [10]. - Despite the growth, 70% of products still focus on basic antibacterial functions, highlighting the need for differentiation through innovation and emotional resonance [10]. Future Outlook - Traditional soap will continue to dominate in price-sensitive markets, but the trend towards premium, functional, and eco-friendly liquid soap is irreversible [11]. - The application boundaries for liquid soap are expected to expand beyond traditional uses, driving further market penetration and growth [11].

2025天猫 身体护理白皮书 2025TMALLBODYCAREWHITEPAPER MIG天猫新品创新中心×天猫国际×MOR CONTENTS 01 行业分析 M 02 消费趋势 03 消费者洞察 04 未来展望 2025天猫身体护理白皮书 天得系是新中心×天摄×MOrR IndustryAnalysis 行业分析 2025天猫身体护理白皮书 天尊斯星创中心x天猫菌限×MOr 行业概览|中国身体护理市场复苏，质优价廉的国货驱动消费需求持续释放 2018-2023中国身体护理市场规模趋势 2022-2024天疆身体护理市场规模趋势 2024天端身体护理驱动因素 *中国身体护理市场自2023年起触底反弹，结束低送态势并实现送势增长，2024年天猫平台销售同比增长7%.展强劲复苏动能 。增长核心驱动力来自购买人数、单次购买量及频次的提升，面行业整体价格因高性价比国货幅起呈下滑趋势，反映消费者对质优价廉产品的需求提升 2025天猫身体护理自皮书 品类分布基础品类持续领跑，身体护理油、香皂高速增长 PR 身体护理 身体清洁 *身体护理：身体乳、护手需等基础品美保持稳健增长；受"以油养肤"理念推动，身体护理油实现高速增 ...

Core Viewpoint - The "Chengcheng Cherry Sweet" brand promotion event successfully took place in Shanghai, aiming to enhance the visibility and market reach of Chengcheng cherries, which are positioned as a high-quality agricultural product from Shaanxi province [3][11]. Group 1: Event Overview - The promotion event was held on May 8, organized by the Shaanxi Provincial Department of Agriculture and Rural Affairs, showcasing the collaboration between Chengcheng County and Shanghai [3]. - The event featured various activities including keynote speeches, brand promotion, and on-site tasting, attracting representatives from government, businesses, media, and the public [3][5]. Group 2: Product and Market Positioning - Chengcheng County is located in the cherry-growing region at 35° North latitude, with a cultivation area of 100,000 acres, an annual output of 80,000 tons, and a production value of 3 billion yuan [5][11]. - The county aims to establish itself as "China's Cherry Capital," integrating cherries as a key product within its agricultural framework, which includes apples and other specialty fruits [5][11]. Group 3: Quality and Innovation - The average sweetness of Chengcheng cherries is reported to be above 16, with high firmness and nutritional value significantly exceeding that of apples [10]. - Chengcheng has established national-level research platforms and is cultivating over 30 premium cherry varieties, ensuring a continuous supply from January to July [7][10]. Group 4: Market Expansion and Consumer Engagement - The promotion event emphasized the importance of Shanghai as a key market for Chengcheng cherries, aiming to enhance brand recognition and quality certification [13]. - The event included a tasting session featuring fresh cherries and processed products, generating positive feedback from attendees and encouraging immediate purchases [10][15]. Group 5: Future Initiatives - Chengcheng County plans to hold the sixth "Chengcheng Cherry Marketing Season" and a conference on high-quality development of the cherry industry on May 20, inviting broader participation and collaboration [15].