Core Insights - The text-to-speech (TTS) technology has evolved significantly, transitioning from mechanical simulations to intelligent systems that generate near-human-level natural speech [4][7][12] - The market size for China's text-to-speech technology industry is projected to reach 18.76 billion yuan in 2024, reflecting a year-on-year growth of 22.77% [4][7][12] - The industry is characterized by a landscape where international companies lead in technology while domestic firms focus on specific applications, particularly in the Chinese language context [7][12] Industry Overview - TTS technology converts text into speech using computer programs and algorithms, enabling users to hear content without manual reading [4][10] - The industry chain consists of upstream components providing hardware and algorithms, midstream focusing on core technology, and downstream applications across various sectors such as education, finance, healthcare, and media [6][10] Market Trends - The integration of large models and deep learning is expected to enhance TTS technology from mere voice output to expressive communication, focusing on human-like quality and adaptability to longer contexts [8] - Multi-modal integration will become a key development path, allowing TTS to collaborate with text, image, and video generation technologies to create a comprehensive content production ecosystem [8] - As the industry expands, regulatory policies and self-discipline within the industry will strengthen, promoting standardization and normalization [8] Competitive Landscape - The competitive environment features international leaders like Google and Microsoft in high-end markets, while domestic companies such as iFlytek, Baidu, and Tencent excel in localized applications [7][15] - Future competition will center around edge computing deployment, multi-modal interaction, and ethical safety technologies, with a need for domestic firms to accelerate chip localization and open-source community development [7][12]

Core Insights - The text-to-speech (TTS) technology is becoming a crucial part of social development, enhancing information accessibility and providing equal opportunities for special groups [1][10] - The market size of China's TTS technology industry is projected to reach 18.76 billion yuan in 2024, reflecting a year-on-year increase of 22.77% [1][11] - The industry is experiencing a shift from early mechanical simulations to advanced AI-driven systems capable of generating human-like speech [1][11] Industry Overview - TTS technology converts text into speech, allowing users to hear content without reading, thus breaking the limitations of information transmission [4][10] - The technology's core value lies in enabling human-machine interaction through natural speech [4][10] Technical Mechanism - The TTS process involves three main components: text preprocessing, speech synthesis, and speech output [5][6] - Text preprocessing includes tasks like word segmentation and semantic understanding, while speech synthesis uses complex algorithms to generate speech signals [5][6] Industry Chain - The TTS industry chain consists of upstream (hardware and algorithm support), midstream (core technology), and downstream (application fields like education, finance, and media) [8][10] - In education, TTS technology is used for personalized learning experiences, aiding students with reading disabilities [8][10] Market Dynamics - The network audio-visual industry, a key segment of new media, is increasingly utilizing TTS technology for content creation, with the user base expected to reach 1.091 billion by 2024 [9][10] Competitive Landscape - The TTS industry is characterized by international technology leadership and domestic market focus, with major players like Google and Microsoft in high-end markets, while domestic companies excel in Chinese language applications [11][12] - Key domestic companies include iFlytek, Baidu, and Yunzhisheng, with competition expected to intensify around edge computing and ethical technology [11][12] Future Trends - The industry is moving towards human-like expression and long-scene adaptability, with emotional expression becoming a core breakthrough point [14][15] - Multi-modal integration is anticipated to enhance TTS capabilities, allowing for collaborative content production across various media [15][16] - As the industry grows, regulatory frameworks will strengthen, focusing on data privacy and voice copyright protection [16]