"太惨了！"一位在文玩行业沉浮二十多年的朋友这样对我们说。 他还非常惋惜地说："前几年九眼天珠曾靠着藏传佛教的神秘光环被炒到天价，如今也算崩了。李连杰佩戴的九眼 天珠知道吧，被传价值过亿，可又能怎样？一样带不火这个行业。" 仔细盘点一下，这几年的文玩收藏市场，确实没了往日的狂热，割韭菜的剧本再也演不下去，曾经被中产争相追 捧的各类藏品，如今纷纷陷入崩盘泥潭，这也让不少中产损失惨重。 崩盘的文玩市场 文玩核桃从万元一对的掌上明珠，沦落到100元三对的按斤甩卖，市场规模萎缩92%。 黄龙玉、崖柏价格较炒作顶峰下跌90%以上，大量囤货的中产玩家被套牢。 砗磲、红珊瑚因政策禁售，被压缩到了极小的特殊领域，普通文玩市场和消费场景中，基本见不到合规流通的砗 磲、红珊瑚制品。 确实如此，大经济浪潮的影响，任何行业都难独善其身，但可以减小伤害。 天珠因仿品泛滥导致信任崩塌，电商平台百元仿品占比超90%，天价天珠已经没有什么市场认可度了。 不过，这些暴涨暴跌的风浪对于和田玉老玩家来说，他们见多了，一些行业的崩盘都在意料之中。 毕竟随着消费者对文玩市场的了解加深，他们更加注重文玩的真实价值和文化底蕴，不再盲目跟风购买，这种理 性 ...

Core Insights - The article discusses the rising popularity of walnut collectibles among young people, particularly in the town of Lai Shui, Hebei, where the walnut market has transformed significantly over the past decade [4][5][9]. Group 1: Market Dynamics - The walnut market in Lai Shui has seen a dramatic increase in economic activity, with the annual output value reaching 2 billion yuan, and one in three residents relying on walnut-related income [9]. - The demand for walnuts has shifted from older generations to younger consumers, with many young people forming communities to share tips and sources for walnut collecting [2][4]. - The average price for collectible walnuts can range from a few hundred to several hundred thousand yuan, depending on rarity and quality [15][20]. Group 2: E-commerce Influence - E-commerce platforms like Douyin (TikTok) and Xiaohongshu (Little Red Book) have become significant sales channels for walnut merchants, with some businesses reporting high transaction volumes [3][21]. - The rise of online sales has led to increased competition and challenges for traditional walnut sellers, including high return rates and the need for better customer service [35][36]. - The shift to online sales has also resulted in a reduction of middlemen, impacting the overall profit margins for walnut sellers [33]. Group 3: Product Characteristics - The main types of collectible walnuts include Ma walnut, Qiuzi walnut, and Tie walnut, with Ma walnut being the most sought after due to its aesthetic and collectible value [11][13]. - The walnut varieties have expanded significantly, with over 380 types currently available, and specific varieties gaining popularity each year [12][13]. - Unique walnut shapes, such as those with three or more ridges, can significantly increase their market value, with some selling for tens of thousands of yuan [15][20]. Group 4: Challenges and Regulations - The walnut industry faces issues related to quality control and consumer complaints, with a reported high volume of grievances due to counterfeit products and poor quality [46][47]. - The Lai Shui walnut has been designated as a national geographical indication product, aiming to establish standards for production and quality [42]. - The local association has begun to take a more active role in mediating disputes and establishing market standards to improve consumer trust [47].

Core Insights - The article highlights the rising popularity of walnut collectibles among young people, particularly in the context of the涞水 region, which has seen significant economic growth due to walnut production [1][4][24] -涞水 has transformed from a lesser-known area to a major hub for walnut trading, with a reported annual production value of 2 billion yuan [4][24] - The walnut market is characterized by a wide price range, influenced by rarity and quality, with some unique varieties fetching prices up to 200,000 yuan [7][10] Group 1: Market Dynamics -涞水 is responsible for approximately 80% of China's walnut supply, with a bustling market that has evolved significantly over the past decade [4][12] - The walnut industry in涞水 supports the livelihoods of one in three residents, indicating its economic importance [4][24] - The market has shifted towards online sales, with platforms like Douyin (TikTok) becoming primary sales channels, leading to increased competition and changing consumer behavior [17][19] Group 2: Consumer Trends - Young consumers, particularly those born in the 1990s, are increasingly engaging in walnut collecting, viewing it as a status symbol akin to luxury watches or cars [10][19] - The demographic of walnut buyers is predominantly young, with a significant portion being female, reflecting changing cultural attitudes towards traditional collectibles [1][4] - The rise of social media and e-commerce has facilitated the growth of walnut trading communities, where enthusiasts share tips and resources [1][17] Group 3: Challenges and Opportunities - The walnut market faces challenges such as high return rates on e-commerce platforms, with some sellers reporting return rates as high as 70-80% [18][19] - There is a growing concern over product authenticity and quality, with complaints about counterfeit products and poor customer service becoming more common [25][27] -涞水's walnut industry is attempting to establish a brand identity similar to other recognized products, aiming for standardization and quality assurance [24][27]