Core Viewpoint - Honda is adjusting its automotive strategy by focusing on enhancing smart technology and accelerating hybrid vehicle development while slowing down its electric vehicle (EV) initiatives due to a changing market environment and regulatory landscape [2][3][4]. Group 1: Strategic Adjustments - Honda plans to strengthen its competitiveness in electric and hybrid vehicles by enhancing smart technology and adjusting its powertrain product matrix [2][3]. - The company aims to achieve over 3.6 million vehicle sales by 2030, with hybrid models expected to account for 2.2 million of those sales [2]. - Honda's new ADAS system will be developed for North America and Japan, while a localized version will be created in partnership with Momenta for the Chinese market [3]. Group 2: Market Position and Challenges - The slowdown in EV development may hinder Honda's competitiveness in China's rapidly growing EV market, where local brands dominate [2][5]. - Honda's global electric vehicle sales target has been revised down from 30% by 2030, reflecting a shift in focus towards hybrid technology [4]. - Honda's sales in China have significantly declined, with a 40.83% year-on-year drop in April 2023, indicating challenges in maintaining market share [6]. Group 3: Collaboration and Future Plans - Honda is collaborating with local Chinese companies to integrate smart technologies into its new models, aiming to enhance competitiveness in the EV sector [5][7]. - The company plans to introduce 13 new hybrid models globally between 2027 and 2030, leveraging advancements in hybrid technology to improve fuel efficiency and reduce costs [3][4]. - Honda's new branding strategy will be implemented in 2027, with a focus on hybrid models adopting a unique logo [4].