Group 1 - The sales peak for horse-related products in Yiwu, Zhejiang has already begun, despite the Lunar New Year being over 100 days away [1] - The festive atmosphere is strong in the Yiwu International Trade City, with many products featuring horse elements, such as couplets, calendars, and paintings, appealing particularly to younger consumers [1][3] - Domestic buyers prefer trendy items, while international buyers favor traditional products, indicating a diverse market demand [3] Group 2 - Merchants are combining popular IP themes with festive needs, launching various horse-themed red envelopes featuring auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), targeting young buyers [5] - Plush toys related to the Year of the Horse are prominently displayed in stores, with merchants reporting a peak in sales and factories ramping up production to meet demand [7] - Two popular products, "马上有钱" (immediate money) and "马上有福" (immediate fortune), have received significant orders, particularly from northern cities, with some orders scheduled as far out as January 2026 [9]

Core Viewpoint - The small commodity market in Yiwu, Zhejiang, is experiencing a peak in sales of horse-related products ahead of the Lunar New Year, indicating strong consumer interest and festive preparations [1] Group 1: Market Trends - Various horse-themed products such as toys, calendars, and paintings are already in high demand, reflecting the festive atmosphere in the Yiwu International Trade City [1] - Young consumers are particularly attracted to new-style calligraphy works and Zen-themed decorations that incorporate horse elements [1] Group 2: Product Innovation - Merchants are creatively combining popular IPs with festive needs, launching themed red envelopes featuring lively horse images and auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once) [1] - The integration of zodiac themes with trendy designs is effectively appealing to the younger purchasing demographic [1]