Group 1 - The sales peak for horse-related products in Yiwu, Zhejiang has already begun, despite the Lunar New Year being over 100 days away [1] - The festive atmosphere is strong in the Yiwu International Trade City, with many products featuring horse elements, such as couplets, calendars, and paintings, appealing particularly to younger consumers [1][3] - Domestic buyers prefer trendy items, while international buyers favor traditional products, indicating a diverse market demand [3] Group 2 - Merchants are combining popular IP themes with festive needs, launching various horse-themed red envelopes featuring auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), targeting young buyers [5] - Plush toys related to the Year of the Horse are prominently displayed in stores, with merchants reporting a peak in sales and factories ramping up production to meet demand [7] - Two popular products, "马上有钱" (immediate money) and "马上有福" (immediate fortune), have received significant orders, particularly from northern cities, with some orders scheduled as far out as January 2026 [9]

Group 1 - The sales of horse-related products in Yiwu, Zhejiang are experiencing a peak ahead of the upcoming Year of the Horse, with various items such as toys and decorative paintings already in high demand [1][3] - Domestic buyers prefer trendy products, while international buyers lean towards traditional items, indicating a diverse market preference [5] - The plush toy sales area has prominently displayed zodiac products for the Year of the Horse, leading to increased orders and production efforts to meet demand [7] Group 2 - Merchants are combining popular IP themes with festive needs, launching themed red envelopes featuring horse images and auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), appealing to younger consumers [8] - Traditional style products are particularly popular in northern cities, with orders already scheduled into January 2026, reflecting strong market demand [10]

Core Viewpoint - The small commodity market in Yiwu, Zhejiang, is experiencing a peak in sales of horse-related products ahead of the Lunar New Year, indicating strong consumer interest and festive preparations [1] Group 1: Market Trends - Various horse-themed products such as toys, calendars, and paintings are already in high demand, reflecting the festive atmosphere in the Yiwu International Trade City [1] - Young consumers are particularly attracted to new-style calligraphy works and Zen-themed decorations that incorporate horse elements [1] Group 2: Product Innovation - Merchants are creatively combining popular IPs with festive needs, launching themed red envelopes featuring lively horse images and auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once) [1] - The integration of zodiac themes with trendy designs is effectively appealing to the younger purchasing demographic [1]