Group 1 - The sales peak for horse-related products in Yiwu, Zhejiang has already begun, despite the Lunar New Year being over 100 days away [1] - The festive atmosphere is strong in the Yiwu International Trade City, with many products featuring horse elements, such as couplets, calendars, and paintings, appealing particularly to younger consumers [1][3] - Domestic buyers prefer trendy items, while international buyers favor traditional products, indicating a diverse market demand [3] Group 2 - Merchants are combining popular IP themes with festive needs, launching various horse-themed red envelopes featuring auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), targeting young buyers [5] - Plush toys related to the Year of the Horse are prominently displayed in stores, with merchants reporting a peak in sales and factories ramping up production to meet demand [7] - Two popular products, "马上有钱" (immediate money) and "马上有福" (immediate fortune), have received significant orders, particularly from northern cities, with some orders scheduled as far out as January 2026 [9]

Group 1 - The sales of horse-related products in Yiwu, Zhejiang are experiencing a peak ahead of the upcoming Year of the Horse, with various items such as toys and decorative paintings already in high demand [1][3] - Domestic buyers prefer trendy products, while international buyers lean towards traditional items, indicating a diverse market preference [5] - The plush toy sales area has prominently displayed zodiac products for the Year of the Horse, leading to increased orders and production efforts to meet demand [7] Group 2 - Merchants are combining popular IP themes with festive needs, launching themed red envelopes featuring horse images and auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), appealing to younger consumers [8] - Traditional style products are particularly popular in northern cities, with orders already scheduled into January 2026, reflecting strong market demand [10]

每经AI快讯，据央视财经，农历马年尚未到来，但在浙江义乌的小商品市场，与马相关的各类玩具、 年画挂历等产品已经提前进入销售高峰期。在浙江义乌国际商贸城三区喜庆用品专区，节日氛围已十分 浓厚。有采购商表示，他采购的产品多是带有马元素的对联、挂历、年画，其中还包括新中式书法作 品、禅意摆件，也特别受年轻消费者欢迎。此外，经营户还将萌系IP与节庆需求结合，推出了多款和马 有关的主题红包，上面不仅印有灵动的小马形象，还搭配了"马上发财""马到成功"等马年专属吉祥字 样，既贴合生肖氛围，又凭借IP热度吸引年轻采购群体。 ...