Group 1 - The market in Chongqing is experiencing a consumption boom during the Spring Festival, highlighted by various horse-themed products such as plush toys, home decorations, and clothing gifts [2][5] - New creative products featuring traditional crafts like Shu embroidery, copper sculptures, and Miao embroidery have become popular choices among consumers and buyers, symbolizing good fortune for the New Year [5] Group 2 - The horse motif is prominently featured in various merchandise, reflecting the lively spirit associated with the Year of the Horse [2][5]

Core Viewpoint - The festive atmosphere in Xining is vibrant, with various "Year of the Horse" elements prominently displayed in markets and streets, indicating a strong pre-holiday consumer sentiment [1][5]. Group 1: Market Trends - The small commodity wholesale market in Xining has a dedicated area for New Year goods, featuring popular items such as plush horse decorations and auspicious "Horse Year" couplets, with sales reportedly reaching around 100 items per day for certain products [1]. - Consumers are actively purchasing traditional decorations and unique items, such as a small horse piggy bank, reflecting a desire for festive spirit and cultural significance [1][3]. Group 2: Creative Offerings - Local creative shops are showcasing original designs that incorporate horse motifs, appealing to both locals and tourists as unique gifts, with items like horse-themed fridge magnets and bookmarks gaining popularity [4]. - Beverage shops are enhancing the festive experience with creatively designed drinks and packaging, featuring horse-themed decorations and names, which are attracting customers looking for both aesthetic appeal and festive cheer [4][5]. Group 3: Consumer Engagement - The presence of large, eye-catching displays, such as a giant "One Horse Ahead" lightbox in the city center, serves as a popular photo spot, encouraging social media sharing among visitors [3]. - The integration of horse elements in food and drink offerings, such as latte art and themed packaging, is driving foot traffic and enhancing the overall festive shopping experience [5].

Group 1 - The article highlights the surge in consumer spending during the Lunar New Year, with various businesses launching promotions to attract customers [3] - A notable increase in restaurant bookings for New Year's Eve dinners has been observed, with many establishments fully booked and offering special packages [5][6] - The demand for traditional New Year foods, such as fish and rice cakes, is high, with specific products like large fish and creatively designed rice cakes gaining popularity among consumers [8] Group 2 - E-commerce platforms like JD.com have initiated their New Year sales, with products featuring horse motifs and traditional decorations seeing significant interest from consumers [9] - A survey indicates that 84.5% of consumers are inclined to purchase New Year items with horse themes, reflecting a strong cultural connection to the celebrations [9]

Group 1 - The creative designs in the flower market for the upcoming Year of the Horse are gaining popularity, with unique flower arrangements and symbolic meanings attracting consumers [4][7] - The "Pouch Orchid" is a standout product, featuring a pouch-shaped petal that holds blessing cards, symbolizing good fortune and health [4][7] - The combination of horse-shaped flower pots with various flowers is a major selling point, with names like "Horse Flower Blooming" and "Spring Welcoming" resonating with customers [7][9] Group 2 - In Guangdong's Foshan, the butterfly orchid market is thriving, with a notable flower arrangement resembling a galloping horse capturing attention [14][17] - The "Calla Lily," symbolizing good fortune, is also a popular choice for the 2026 flower market, with increased production in Yunnan to meet demand [19][22] - The domestic availability of North American holly has led to a surge in sales, making it a popular item for the Spring Festival [24][28] Group 3 - Long-lasting ornamental fruits are in high demand for 2026, with items like the "Five Generations Fruit" and "Little Persimmons" appealing to younger consumers [28] - High-end imported flower materials, such as the "Emperor Flower Fruit," are also gaining traction in the market [28] - To enhance customer experience, flower vendors are utilizing live streaming for sales and logistics companies are providing expedited delivery services [31][34]

Group 1 - The sales peak for horse-related products in Yiwu, Zhejiang has already begun, despite the Lunar New Year being over 100 days away [1] - The festive atmosphere is strong in the Yiwu International Trade City, with many products featuring horse elements, such as couplets, calendars, and paintings, appealing particularly to younger consumers [1][3] - Domestic buyers prefer trendy items, while international buyers favor traditional products, indicating a diverse market demand [3] Group 2 - Merchants are combining popular IP themes with festive needs, launching various horse-themed red envelopes featuring auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), targeting young buyers [5] - Plush toys related to the Year of the Horse are prominently displayed in stores, with merchants reporting a peak in sales and factories ramping up production to meet demand [7] - Two popular products, "马上有钱" (immediate money) and "马上有福" (immediate fortune), have received significant orders, particularly from northern cities, with some orders scheduled as far out as January 2026 [9]