Group 1 - The sales peak for horse-related products in Yiwu, Zhejiang has already begun, despite the Lunar New Year being over 100 days away [1] - The festive atmosphere is strong in the Yiwu International Trade City, with many products featuring horse elements, such as couplets, calendars, and paintings, appealing particularly to younger consumers [1][3] - Domestic buyers prefer trendy items, while international buyers favor traditional products, indicating a diverse market demand [3] Group 2 - Merchants are combining popular IP themes with festive needs, launching various horse-themed red envelopes featuring auspicious phrases like "马上发财" (immediate wealth) and "马到成功" (success at once), targeting young buyers [5] - Plush toys related to the Year of the Horse are prominently displayed in stores, with merchants reporting a peak in sales and factories ramping up production to meet demand [7] - Two popular products, "马上有钱" (immediate money) and "马上有福" (immediate fortune), have received significant orders, particularly from northern cities, with some orders scheduled as far out as January 2026 [9]

每经AI快讯，据央视财经，农历马年尚未到来，但在浙江义乌的小商品市场，与马相关的各类玩具、 年画挂历等产品已经提前进入销售高峰期。在浙江义乌国际商贸城三区喜庆用品专区，节日氛围已十分 浓厚。有采购商表示，他采购的产品多是带有马元素的对联、挂历、年画，其中还包括新中式书法作 品、禅意摆件，也特别受年轻消费者欢迎。此外，经营户还将萌系IP与节庆需求结合，推出了多款和马 有关的主题红包，上面不仅印有灵动的小马形象，还搭配了"马上发财""马到成功"等马年专属吉祥字 样，既贴合生肖氛围，又凭借IP热度吸引年轻采购群体。 ...