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38 元一杯,新中式冰淇淋杀疯了
3 6 Ke· 2025-07-08 06:11
Core Viewpoint - The new Chinese-style ice cream is rapidly expanding, with some brands opening over 280 stores in just six months, indicating a significant growth trend in this sector [3][4][24]. Industry Overview - The new Chinese-style ice cream brands are leveraging unique flavors and local ingredients, such as Meiling porridge and Wuchang rice, to attract consumers [2][20]. - The brand "Ye Ren Xian Sheng" has opened over 650 stores across provinces like Guangdong, Shandong, and Zhejiang, showcasing the brand's successful expansion strategy [3][4]. - Other emerging brands, such as "Zhong Yao Tang" and "Zhi Fei Zhi Fei," are also entering the market, with "Zhong Yao Tang" opening over 15 stores in various provinces [7][5]. Market Dynamics - The new Chinese-style ice cream is transitioning from niche attempts to a more scalable model, becoming a significant player in the ice cream market [8][24]. - The pricing strategy of new Chinese-style ice cream is significantly lower than traditional Italian Gelato, with average prices ranging from 20 to 40 yuan per cup, making it more accessible to consumers [10][12]. - The cost of producing domestic Gelato is around 6.7 to 8.4 yuan per ball, allowing for higher profit margins compared to traditional methods [14][15]. Supply Chain and Operational Advantages - The optimization of the supply chain has enabled these brands to offer high-quality Gelato at lower prices, with domestic suppliers achieving over 50% gross margins [12][15]. - Factory-produced Gelato has a longer shelf life of up to six months, compared to one month for hand-crafted versions, allowing for better inventory management [17][24]. - New Chinese-style ice cream brands are adopting flexible store locations, including tourist spots and trendy districts, to enhance brand visibility and consumer engagement [22][24]. Cultural and Aesthetic Appeal - The integration of traditional cultural elements and local flavors into product design is a key competitive advantage for new Chinese-style ice cream brands [18][20]. - Brands are innovating by combining ice cream with traditional Chinese desserts, creating unique offerings that resonate with local consumers [4][20]. Conclusion - The rapid growth and innovative strategies of new Chinese-style ice cream brands indicate a promising future in the ice cream market, with potential for further expansion and increased competition against international brands [24].
15平日收1.7万,半年连开50店,这个小众品类爆发了!
3 6 Ke· 2025-06-02 09:16
Core Insights - The new trend of "New Chinese-style ice cream" is rapidly gaining popularity, with brands like Zhi Nuo opening over 50 stores in less than six months and setting ambitious expansion goals [1][8][26] - Local ice cream brands are emerging strongly, with Bobo Ice reaching over 1,000 stores and Mr. Wild doubling its store count to over 560 [7][8] - The market is witnessing a shift from Western-dominated ice cream brands to a diverse range of local brands that incorporate traditional Chinese ingredients and aesthetics [8][26] Group 1: Market Dynamics - The "New Chinese-style ice cream" is becoming a focal point in the consumer market, inspired by historical Chinese desserts and flavors [1][3] - Zhi Nuo's unique offerings, such as the Zhi Zi Floating Nai Hua priced at 9 yuan, are attracting significant consumer interest, with some customers purchasing multiple times a day [3][10] - The trend is supported by the expansion of brands like Tea Yan Yue Se, which has opened over 400 stores, and the introduction of affordable ice cream options [3][8] Group 2: Product Innovation - Local brands are creatively using traditional Chinese ingredients, with products like Hong Lou's Gelato featuring local flavors and designs that resonate with consumers [5][10] - Zhi Nuo emphasizes seasonal product development based on the 24 solar terms, enhancing the cultural connection with consumers [10][15] - The aesthetic appeal of ice cream products is crucial for marketing, with visually striking designs becoming a key driver for consumer engagement [19][21] Group 3: Consumer Behavior - The ice cream market is diversifying across various price points, catering to different consumer segments from budget-friendly to premium offerings [14][15] - The perception of ice cream is shifting, with consumers willing to spend on experiences that offer both value and a sense of occasion [17][25] - The trend of enjoying ice cream is not limited to summer, as brands are strategically placing stores in malls to attract year-round customers [22][24] Group 4: Future Outlook - The year 2024 is anticipated to be a pivotal year for the Chinese ice cream market, characterized by local brands achieving significant growth and market presence [15][26] - The combination of high-quality products and effective marketing strategies is expected to drive further expansion and consumer acceptance of local ice cream brands [25][26]