Core Points - The "Xinfeng Flavor" brand is expanding its scale to support high-quality agricultural development in Xinfeng County [2][4] - A second batch of authorized agricultural products has been announced, with a public notice period from September 12 to September 16, 2025 [4][8] - A total of 29 products were evaluated based on compliance, quality, brand building, traceability, social responsibility, and sustainability [5][6] Product Authorization - The authorized products include: - Xinfeng Pigeon by Juyuanxing Agricultural Development Co., Ltd. [7] - Xinfeng Red Almond by Xinfeng County Litong Agricultural Products Cooperative [7] - Xinfeng Hand of Buddha Melon by Guangdong Kangzhan Yungeng Ecological Agricultural Development Co., Ltd. [7] - Xinfeng Vegetable Heart by Guangdong Chengfeng Agricultural Technology Co., Ltd. [7] - Xinfeng Peanut Oil by Xinfeng County Yunma Food Industry Development Co., Ltd. [7] - These products will be added to the "Xinfeng Flavor" regional public brand directory after the public notice period [6]

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].