Core Points - The 8th China Farmers' Harvest Festival was celebrated in Hainan, showcasing local agricultural products and cultural heritage [6][10] - The event highlighted the integration of agriculture with tourism and culture, demonstrating Hainan's achievements in product quality and brand development [6][11] - Hainan has established a strong foundation for agricultural branding, with 119 green food enterprises and 171 products certified as green [9] Agricultural Development - Hainan's agricultural output value reached 129.185 billion yuan in the first half of the year, marking a 5.1% year-on-year increase [12] - The province is experiencing increased production of tropical fruits such as mangoes, lychees, and pineapples, alongside stable growth in livestock and aquaculture [12] Cultural Heritage - The festival featured a non-material cultural heritage exhibition, showcasing traditional crafts and culinary skills, which are integral to Hainan's cultural identity [10] - Hainan has 32 national-level and 103 provincial-level intangible cultural heritage projects, promoting traditional culture and contributing to rural revitalization [10] Regional Branding - The "Danzhou Flavor" brand was launched to promote local agricultural products, enhancing their market competitiveness [11] - Hainan has developed 56 regional public brands and 55 enterprise brands, creating a significant market impact through brand aggregation [11]

Core Viewpoint - Jiangxi province is actively promoting the development of distinctive agricultural brands during the "14th Five-Year Plan" period, aiming to create a series of regional public brands that showcase unique local characteristics, thereby injecting new vitality into agricultural development and rural revitalization [1][11] Group 1: Agricultural Brand Development - Jiangxi is focusing on cultivating high-quality agricultural brands characterized as "small, beautiful, special, and refined," transitioning from small-scale production to stronger and superior products [1] - The province has supported the development of 50 "small, beautiful, special, and refined" agricultural brands, showcasing the diversity and potential of Jiangxi's agriculture [11] Group 2: Success Stories of Unique Products - In Yichun's Yujiang District, ornamental fish farming has become a significant industry, with each circular tank capable of raising 200,000 fish, generating annual revenues exceeding 50,000 yuan per farmer, leading to a market value surpassing 100 million yuan [3] - In Fuzhou's Guangchang, the Guangchang white lotus has undergone space mutation experiments, resulting in a new variety with longer growth periods and higher yields, making it the largest supplier of space lotus seedlings in China [5] - The region around Poyang Lake produces 70% of China's black sesame, with the product achieving international food safety certification and entering European and American markets for the first time [7] - In Dongxiang, Fuzhou, loofah is transformed into over 300 products, generating annual sales of 200 million yuan, with significant exports to Europe, Southeast Asia, and other regions [9]

Core Points - The "Xinfeng Flavor" brand is expanding its scale to support high-quality agricultural development in Xinfeng County [2][4] - A second batch of authorized agricultural products has been announced, with a public notice period from September 12 to September 16, 2025 [4][8] - A total of 29 products were evaluated based on compliance, quality, brand building, traceability, social responsibility, and sustainability [5][6] Product Authorization - The authorized products include: - Xinfeng Pigeon by Juyuanxing Agricultural Development Co., Ltd. [7] - Xinfeng Red Almond by Xinfeng County Litong Agricultural Products Cooperative [7] - Xinfeng Hand of Buddha Melon by Guangdong Kangzhan Yungeng Ecological Agricultural Development Co., Ltd. [7] - Xinfeng Vegetable Heart by Guangdong Chengfeng Agricultural Technology Co., Ltd. [7] - Xinfeng Peanut Oil by Xinfeng County Yunma Food Industry Development Co., Ltd. [7] - These products will be added to the "Xinfeng Flavor" regional public brand directory after the public notice period [6]

Core Insights - The 2025 "Yanggao Red" Tomato Industry Development Conference was held in Yanggao County, Shanxi, focusing on the theme of promoting the development of the local tomato industry [1][2] - The conference featured expert speeches and interactive sessions aimed at building consensus within the industry and enhancing the quality and efficiency of the "Yanggao Red" tomato production [1][2] Industry Development - The conference announced ten policy measures to support the high-quality development of the "Yanggao Red" tomato industry, clarifying the direction for industry support [2] - Yanggao County has established itself as a key vegetable production area in China, leveraging its resource and climate advantages to develop a distinctive "Yanggao Red" tomato industry [2] - The county has built five large-scale vegetable bases, six concentrated greenhouse industrial parks, and eight plastic greenhouse parks, ranking first in Datong City and among the top five in Shanxi Province for facility agriculture area [2] Production and Economic Impact - As of the first half of the year, the planting area for "Yanggao Red" tomatoes exceeded 16,000 acres, with an expected production of over 80,000 tons and a projected output value of 500 million yuan [2] - The initiative aims to create a significant industry that boosts local income and serves as a prominent representation of Yanggao's industrial characteristics [2]

Core Viewpoint - The "Shenshan Younong" brand product selection event aims to enhance the competitiveness and market presence of agricultural products from the Shenshan Special Cooperation Zone, with 23 products from 5 local enterprises competing for entry qualifications [2][6][14]. Group 1: Event Overview - The first expert review meeting for the "Shenshan Younong" product selection was held on June 19, 2023, featuring 23 products from 5 local enterprises [2][5]. - The selected products include fruits, cured meats, mushrooms, tea, beverages, cooking oil, and dried seafood, showcasing local characteristics [3][10]. Group 2: Evaluation Process - Products were evaluated based on packaging, quality characteristics, market performance, and food safety, with scores compiled by the expert group [4][11]. - The final list of selected products will be announced through official channels soon [5]. Group 3: Brand Development - "Shenshan Younong" is a regional public brand for agricultural products in the Shenshan Special Cooperation Zone, aimed at enriching the product catalog and enhancing market competitiveness [6][19]. - In 2024, two product selection events are planned, targeting the selection of 38 products, which will be sold through online and offline channels, generating over 3 million yuan in sales [7][9]. Group 4: Future Plans - The expert group believes the selected products represent the agricultural characteristics of the Shenshan Special Cooperation Zone and have good market prospects [14]. - Future efforts will focus on strengthening product quality certification, standardizing management of selected products, and promoting long-term brand cultivation and marketing [15][16]. - In 2025, the Shenshan Special Cooperation Zone will enhance the promotion of the "Shenshan Younong" brand through various activities, including product procurement guidelines and brand exhibitions [20][21].

Core Viewpoint - The article highlights the strategic collaboration between Nanjing's agricultural public brand "Shili Qinhuai" and major e-commerce platforms, aiming to enhance the market reach of local agricultural products and boost sales through digital channels [1][4][5] Group 1: Brand Development and Market Expansion - "Shili Qinhuai" has signed a strategic cooperation agreement with JD.com, with plans to launch the "China Specialty·Nanjing Pavilion" in mid-April, allowing online purchases of local products [1] - The brand has expanded its presence on major e-commerce platforms such as Tmall, Douyin, and Pinduoduo, marking a significant move into the digital marketplace [1][5] - The brand's sales increased significantly, with total sales rising from 310 million yuan to 670 million yuan year-on-year, driven by collective procurement efforts [4] Group 2: Support for Local Cooperatives - The brand has provided logistical support to local cooperatives, helping them overcome challenges related to transportation and cost, resulting in over 1 million yuan in revenue from supplying 15 canteens [2] - "Shili Qinhuai" has authorized 247 entities across the city, covering 1,487 products, enabling small farmers to transition from merely selling products to selling branded goods [2] Group 3: Government Role and Industry Collaboration - The government plays a crucial role in facilitating partnerships between agricultural producers and large retailers, enhancing market access for local products [3][4] - Since the beginning of 2023, six specialized promotional events have been held, resulting in 37 cooperation agreements and direct sales of 27.7 million yuan [4] - The brand aims to diversify its product offerings beyond traditional items like salted duck and Yuhua tea, planning to introduce additional local specialties [4][5]