Core Points - The "Xinfeng Flavor" brand is expanding its scale to support high-quality agricultural development in Xinfeng County [2][4] - A second batch of authorized agricultural products has been announced, with a public notice period from September 12 to September 16, 2025 [4][8] - A total of 29 products were evaluated based on compliance, quality, brand building, traceability, social responsibility, and sustainability [5][6] Product Authorization - The authorized products include: - Xinfeng Pigeon by Juyuanxing Agricultural Development Co., Ltd. [7] - Xinfeng Red Almond by Xinfeng County Litong Agricultural Products Cooperative [7] - Xinfeng Hand of Buddha Melon by Guangdong Kangzhan Yungeng Ecological Agricultural Development Co., Ltd. [7] - Xinfeng Vegetable Heart by Guangdong Chengfeng Agricultural Technology Co., Ltd. [7] - Xinfeng Peanut Oil by Xinfeng County Yunma Food Industry Development Co., Ltd. [7] - These products will be added to the "Xinfeng Flavor" regional public brand directory after the public notice period [6]

Group 1 - The new season of Buddha's hand melon in Xinfeng County has arrived, with 1,300 acres ready for harvest, recognized as a national geographical indication product and a key agricultural product in the Guangdong-Hong Kong-Macao Greater Bay Area [3][4] - The Buddha's hand melon is praised for its fresh, crisp texture and rich nutritional value, contributing to local farmers' income and prosperity [3][4] Group 2 - The Guangdong Vegetable Circulation Association's Fresh Preservation Professional Committee held a seminar in Foshan to discuss new preservation technologies for lychee, extending shelf life by up to 45 days and reducing preservation costs by 66% [5] - This initiative aims to address the short harvest window of lychee, enhance the quality of high-end varieties during transportation, and support the high-quality development of the lychee industry [5] Group 3 - The bamboo industry in Shixing is receiving support through provincial-level forestry characteristic industry development subsidy projects, boosting confidence in establishing bamboo processing factories [9] - A new bamboo processing factory with an investment of approximately 35 million yuan is expected to produce over 20 million bamboo fans annually, benefiting over 300 local farmers with an average annual income increase of 40,000 yuan per household [9] Group 4 - Guangdong Yuehai Feed Group launched the "Victory Summer Action" initiative to cover 10,000 aquaculture households, coinciding with the peak production season for aquatic farming [11]

Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].

Core Insights - Dongguan University of Technology (莞工) is actively promoting the "Double Hundred Action" to enhance local agricultural and food industry development in Xinfeng County through technology and innovation [1][3][5] Group 1: Brand Development and Product Innovation - The university is helping to create regional public brands like "New Feng Flavor" and specialty brands such as "Huang Tea Agricultural Rhythm" while developing deep-processed products like bitter melon pickles and pigeon health products to increase the added value of agricultural products [1] - The technology team is involved in the creation of geographical indication specialty towns, focusing on brand management, detection standards, and marketing promotion to enhance the competitiveness of agricultural products in Xinfeng County [3][5] Group 2: Quality Control and Digital Management - A landmark product testing station has been established in Huangpi Town to ensure agricultural product quality, implementing a comprehensive quality control system from planting to sales [3][5] - The team has developed a traceability system and a quality data management platform, enabling a feedback loop for continuous improvement in agricultural practices [3][5] Group 3: Disease Prevention and Marketing Strategies - The technology team has deployed environmental monitoring equipment to predict agricultural disease risks, leveraging resources from the university [5] - The team has enhanced the brand value of "New Feng Bitter Melon" through online and offline marketing strategies, including the addition of a sales service section in the "Huang Tea Agricultural Rhythm" mini-program and the establishment of offline display areas [5]