记者 吴卫群 太平洋百货徐汇店谢幕，徐家汇商城集团旗下的新六百YOUNG在原址上焕新归来。昨天，新六百 YOUNG项目正式揭晓以"Grow Young Together"（一起年轻成长）为核心理念的商业蓝图，新商厦聚 焦"城市游乐场、共育生活场、都市社交场、年轻运动场"四大板块，构建起以亲子为锚点的家庭关系互 动消费场。 项目计划于明年一季度试营业。 呼应徐家汇商圈全新定位 实体百货何去何从？老牌商圈又如何再塑辉煌？已经出台的《上海市商圈能级提升三年行动方案 （2024—2026年）》明确，徐家汇商圈的定位是持续构建最年轻、最时尚、创新最活跃的商业生态，加 快建设闻名遐迩的世界级地标性消费商圈；提升大徐家汇中央活动区功能，推进高端商务、文化、旅 游、体育、科技功能高水平融合。 新六百YOUNG的焕新归来，正好是对徐家汇商圈全新定位的呼应。记者了解到，项目首批重点合 作品牌涵盖亲子体验、潮流零售、家庭餐饮、美学生活方式等多个赛道。 新六百YOUNG项目整体建筑面积约3.2万平方米，将通过空中连廊与地铁通道打通港汇恒隆、美罗 城等多个商业核心节点，形成"交通+消费+社交"三位一体生活闭环；商场则将采用九层空间梯度 ...

Group 1 - The new Six Hundred YOUNG project was officially launched on July 18, with the core concept of "Grow Young Together," aiming to enhance the quality development of the Xujiahui business district [1][5] - The project focuses on four main areas: urban amusement, family life, urban social interaction, and youth sports, creating a refined urban family lifestyle experience [5][9] - The project aims to establish a collaborative mechanism between brands and projects, enhancing both scene value and commercial outcomes [5][7] Group 2 - The first batch of key partner brands includes MUSINSA, SMTOWN, ABORO, MY BARRE, and COW PLAY COW MOO, covering various sectors such as family experiences, trendy retail, and dining [7] - The project will feature an overall building area of approximately 32,000 square meters, with plans for trial operations in the first quarter of 2026 [7][9] - The project will connect with major commercial nodes through aerial corridors and subway passages, forming a three-in-one lifestyle loop of transportation, consumption, and social interaction [7][9]

Core Insights - The new "New Six Hundred YOUNG" project in Shanghai's Xujiahui business district aims to revitalize the area through urban renewal and major project construction, focusing on resource optimization and industry synergy [1][2] Project Overview - The overall building area of the New Six Hundred YOUNG project is approximately 32,000 square meters, with plans for trial operations in the first quarter of 2026 [2] - The project will connect key commercial nodes such as Hongqiao, Henglong, and Meiluo City through aerial corridors and subway passages, creating a "transportation + consumption + social" integrated lifestyle loop [2] - The design features a nine-level spatial gradient layout centered around parent-child relationships, aiming to create distinctive visual effects [2] Brand Partnerships - The project has announced its first batch of key partner brands, including Korean fashion brand MUSINSA, SMTOWN's first national store, boxing brand ABORO, yoga fitness brand MY BARRE, children's paradise Tom Cat, and Singaporean entertainment brand COW PLAY COW MOO [2] - The business mix encompasses various sectors such as parent-child experiences, trendy retail, family dining, and aesthetic lifestyle [2] Future Development - Authorities from Shanghai's Xuhui District express intentions to further explore efficient integration of business, travel, culture, sports, and technology, seizing transformation opportunities to establish Xujiahui as a high-end commercial hub and a leading trendy experience destination [2]