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内蒙古“草原优品”品牌推介活动在北京举行
Zhong Guo Jing Ji Wang· 2025-08-11 09:27
Core Viewpoint - The "Grassland Quality Products" brand promotion event in Inner Mongolia aims to showcase the achievements of high-quality agricultural development and expand the market for Inner Mongolia's agricultural and livestock products [1][5]. Group 1: Event Overview - The event was co-hosted by various organizations including the Inner Mongolia Agricultural and Animal Husbandry Department and the Inner Mongolia Government Office in Beijing [1]. - The event featured brand displays, product promotions, and industry dialogues to comprehensively present the results of Inner Mongolia's agricultural development [1]. Group 2: Agricultural Development Highlights - In 2024, Inner Mongolia's agricultural sector is expected to see a strong growth momentum, with a 73.6% increase in first industry investment, reaching a value of 287.26 billion yuan [5]. - The region has achieved 21 consecutive years of grain production growth, with the quantity of green organic and high-quality products ranking first in the country [5]. Group 3: Brand Building and Market Expansion - A signing ceremony was held for the entry of "Grassland Quality Products" into the JD "Xinhua Credit Quality Products Pavilion," with 14 quality enterprises officially joining [8][11]. - The "Xinhua Credit Quality Products Pavilion" is a credit consumption platform developed in collaboration with JD and Kuaishou, aimed at introducing high-quality local specialty products through a strict credit evaluation system [11]. - The event also showcased diverse agricultural products from various regions in Inner Mongolia, enhancing brand value and market competitiveness through expanded sales channels [12].
“信用促消费专项行动”启动 “新华信用优品馆”正式上线
Core Viewpoint - The "Credit Promotes Consumption Special Action" has been officially launched to enhance consumer confidence and support local specialty products through the establishment of the "Xinhua Credit Quality Products Pavilion" [3][4]. Group 1: Special Action Launch - The "Credit Promotes Consumption Special Action" aims to boost consumption and support the development of new consumption models, as outlined in the recent plan by the Central and State Offices [3]. - The action will leverage platforms like JD.com to promote local specialty products and create a comprehensive platform for showcasing and selling these products [3][4]. Group 2: Pavilion Objectives - The "Xinhua Credit Quality Products Pavilion" is designed to expand the scale of product consumption, revitalize local specialty industries, and enhance local brand recognition [4][6]. - The pavilion will focus on creating a cluster of high-quality products backed by credit, emphasizing regional characteristics through collaboration with local government and quality agricultural product enterprises [4][6]. Group 3: Strategic Approach - The initiative combines local government consumption subsidies, Xinhua credit certification, JD.com platform traffic support, and professional e-commerce operations to address challenges in promoting local agricultural products [3][6]. - The goal is to transform the sales capabilities of local products from "produced well" to "sold well," thereby enhancing sales and creating popular products [3][6]. Group 4: Future Plans - The "Credit Promotes Consumption Special Action" will provide a one-stop service for regional public brand credit protection, value enhancement, and innovative marketing [6]. - Future efforts will include annual regional public brand conferences, brand credit evaluations, and collaboration with professional e-commerce teams to drive sales [6].