| 序号 | 县域 | 产品名称 | 申请单位全称 | 联系人 | | --- | --- | --- | --- | --- | | 1 | 上栗县 | 上栗楚山田螺 | 上栗县农业农村局 | 柳江 | | 2 | 永修县 | 永修雁鹅 | 永修县农业农村局 | 钟莉 | | 3 | 彭泽县 | 彭泽朗色 | 彭泽县农业农村局 | 贾志新 | | 4 | 鹰潭市余 | 余江绿茶 | 鹰潭市余江区农业农村 | 陈福祥 | | | 江区 | | 粮食局 | | | 5 | 贵溪市 | 贵溪竹蒜 | 贵溪市农业农村粮食局 | 曾纪冲 | | 6 | 崇义县 | 崇义峰蜜 | 崇义县农业农村局 | 刘红平/工程 | | | | | | 1) 4 | | 7 | 定南县 | 定南陈皮 | 定南县农业农村局 | 叶政华 副大 | | | | | | 队长 | | 8 | 市国际 | 兴国英莱 | 兴国县农业农村局 | 陈福生 | | 9 | 上饶市广 | 广丰高山红茶 | 上饶市广丰区农业农村 | 程海涛 | | | 幸区 | | 局 | | | 10 | 代阳县 | 弋阳春笋 | 弋阳县农业农村产业发 展服务中心 | ...

（来源：唐山劳动日报） 三是扩大宣传推介，提升品牌传播力。在拓展多元化传播渠道方面，我市运用AI虚拟数字人"唐小农"等 创新形式进行品牌推介，线上线下共同发力，不断提升唐山农产品品牌影响力。线下，注重参与全国特 别是京津地区名优新农产品展示、展销、推介活动；线上，开展以"网红直播""村书记带货"为主的直播 营销模式，有效提升了农产品的销售转化率。同时，我市精准拓展农产品销售渠道，北京市场方面，通 过签约合作、入驻超市、对接新发地等举措，打通了进京通道；本地社区领域，通过开展"绿色农产品 进社区"活动，打通了产销"最后一公里"。在深挖农产品文化内涵方面，我市还有很大提升空间，未来 将深挖唐山农产品的历史故事及地域文化特色，通过打造差异化标签，增加品牌附加值，同时也让消费 者感受到品牌背后的文化底蕴。 "唐农"品牌价值提升，绝非一朝一夕之事，需要政府的有形之手、企业的市场之手、农户的勤劳之手以 及第三方的服务之手协同发力，凝结成"品牌生态共同体"，合力推动农产品品牌做大、做强、做精、做 长久。 （作者单位：中共唐山市委党校 该文系中共唐山市委党校2025年度科研课题研究成果，项目编号 X25KY15） 近年来，唐 ...

Core Viewpoint - The "Hundred Towns, Hundred Products" initiative aims to integrate technology into agriculture, enhancing rural revitalization through a three-year action plan launched during the Greater Bay Area Agricultural Products Trade Fair [2][3][45]. Group 1: Initiative Overview - The initiative is a collaboration between the Chinese Academy of Agricultural Sciences and the China Rural Development Association, focusing on fostering agricultural development through media and technology [4][5]. - The action plan will select 100 towns across the country, providing comprehensive support for their agricultural industries [11][12]. Group 2: Implementation Strategy - The plan emphasizes a "Five Ones" approach: identifying a town, deploying an expert team, supporting an industry chain, creating a brand, and cultivating a strong agricultural town [10][11]. - Towns must have an industrial scale of over 200 million yuan and possess leading agricultural enterprises to qualify for support [12][13]. Group 3: Expert Support and Technology Integration - An "expert-led town support" mechanism will be established, involving collaboration with agricultural science and education institutions to provide targeted technical assistance [17][18]. - The initiative will leverage artificial intelligence and other technologies to facilitate the transformation of agricultural scientific achievements into practical applications [20][21]. Group 4: Brand Development and Marketing - The initiative will focus on building strong agricultural brands, enhancing product quality, and promoting certifications such as green food and organic food [32][35]. - Marketing efforts will include participation in trade fairs and leveraging live-streaming platforms to showcase local agricultural products [36][55]. Group 5: Funding and Collaboration - The action plan will utilize a diversified funding approach, involving local governments, enterprises, and financial resources to ensure effective implementation [40][41]. - The initiative aims to create a new collaborative framework for rural revitalization, emphasizing the integration of technology and innovation [39][43].

Core Insights - The event "Black Soil Quality Products" brand promotion and the 10th Wuchang New Rice Benefit Festival was held in Wuxi, focusing on promoting the "Black Soil Quality Products" brand and benefiting consumers with Wuchang new rice [2][8] - The event attracted 32 participating enterprises, showcased 126 products, and received 58,000 visitors, resulting in a total signing amount of 380 million yuan [2] Group 1 - The event was co-hosted by Heilongjiang Provincial Supply and Marketing Cooperative and the Heilongjiang Provincial Department of Agriculture and Rural Affairs, with support from various local organizations [2][5] - The theme of the event was "Celebrating Harvest with Black Soil Quality Products," aiming to connect high-quality agricultural products from Heilongjiang with the Yangtze River Delta market [2][8] - The event included multiple activities such as an opening ceremony, new rice release, product promotion, on-site signing, audience experience, and exhibition [2] Group 2 - Leaders from Heilongjiang Supply and Marketing Xiaokang Longjiang Circulation Technology Co., Ltd. and Wuxi Supply and Marketing Group expressed strong confidence in the collaboration, emphasizing resource complementarity and win-win development [5] - The successful hosting of the event is seen as a significant step in promoting the "Black Soil Quality Products" brand and deepening agricultural regional cooperation [8] - Heilongjiang Provincial Supply and Marketing Cooperative plans to leverage its black soil resource advantages to enhance the "Black Soil Quality Products" brand and facilitate the distribution of high-quality agricultural products nationwide [8]

Core Viewpoint - The article highlights the booming market and brand development of Guangdong pomelo, particularly from Meizhou, emphasizing its significance in local agriculture and economy [1][4][5]. Group 1: Brand and Market Development - Meizhou is recognized as the largest pomelo production area in Guangdong, with the local pomelo being a key agricultural product that contributes to the region's economy [3][5]. - The "12221" market system has facilitated the promotion of Guangdong pomelo, leading to its recognition as a national brand [9][11]. - Various marketing strategies, including media collaborations and creative campaigns, have successfully elevated the brand visibility of Guangdong pomelo [17][54]. Group 2: Economic Impact - The pomelo industry in Meizhou has generated significant income, with over 57 million yuan from the golden pomelo alone in a single year [6]. - The overall industry value has surpassed 8.9 billion yuan, benefiting over 100,000 farmers [66]. - The average annual income increase for farmers in the Meizhou pomelo planting base is 28,800 yuan, with pomelo cultivation accounting for over 80% of their total income [66][67]. Group 3: Marketing and Promotion - The Guangdong pomelo has been featured prominently in national media, including CCTV, enhancing its recognition among consumers [20][22]. - Innovative marketing approaches, such as mobile advertising and community group purchases, have been employed to reach a wider audience [32][54]. - The pomelo has also gained international attention, with promotional events in Canada introducing it to new markets [35][43].

Core Insights - The transformation of Xinjiang's agricultural sector emphasizes a market-oriented approach to production and branding, enhancing the agricultural value chain and promoting rural revitalization [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and standards, moving away from primary processing to deep processing, which enhances product value and strengthens the industry [1] - The introduction of leading processing enterprises has significantly increased the value of agricultural products, such as transforming low-grade fruits into high-value products like jams and wines, thereby boosting local employment and income [1] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with examples like the organic flour and handmade noodles from Qitai County achieving international certification and high demand, leading to substantial annual revenue [2] - The transition from "selling what is available" to "selling what is desired" through quality enhancement and brand building allows agricultural products to meet deeper consumer needs, moving away from price competition [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to increase their value, as demonstrated by the Shule County mushroom production exceeding local demand and relying on established sales channels [2] - Investments in infrastructure, cold chain storage, and market access are crucial for transforming simple cultivation into integrated production and sales, ensuring both quality production and broader market reach [2] Group 4: Collaborative Efforts - The path to value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on optimizing infrastructure, fostering innovation, and creating a supportive business environment [3] - Emphasizing the need for a coordinated approach, the government is encouraged to enhance the business climate while enterprises and farmers work together to form beneficial partnerships [3]

Core Insights - The transformation of Xinjiang's agricultural sector is driven by a focus on market-oriented production and brand-driven sales, enhancing the agricultural value chain and increasing added value [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and high standards, moving away from the traditional model of selling low-priced primary products [1] - The introduction of leading processing enterprises has enabled the conversion of raw agricultural products into high-value processed goods, creating job opportunities and increasing local income [1][2] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with local products achieving international organic certification and significant market demand [2] - The transition from "selling what is available" to "selling what is desired" is crucial for upgrading agricultural products from generic to premium status [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to appreciate in value, as demonstrated by the success of the "Rujiangqing" edible fungus ecological technology demonstration park [2] - Investments in cold chain storage and logistics have extended the sales period of products, allowing for better market penetration and sales opportunities [2] Group 4: Collaborative Efforts - Successful value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on infrastructure improvement, innovation, and quality management [3] - The emphasis on aligning with local resource endowments and industry foundations is essential for achieving high-quality development in Xinjiang's agricultural sector [3]

Core Viewpoint - The "Qilu Forum on Rural Revitalization 2025" held in Zouping focuses on discussing major theoretical and practical issues related to comprehensive rural revitalization, aiming to enhance the competitiveness of rural resources in the market [2] Group 1: Forum Overview - The forum is co-hosted by various governmental and academic institutions, emphasizing high-quality rural revitalization in Shandong [2] - Experts and scholars in the "three rural" fields are engaged in discussions to provide intellectual support for building a higher-level "Qilu Granary" and improving rural industry development [2] Group 2: Agricultural Production and Food Security - Despite continuous grain harvests, China's grain production is in a tight balance, with 2024's output expected to exceed 1.4 trillion jin [2] - Key measures for stabilizing production include maintaining acreage and increasing yield, alongside enhancing agricultural technology and equipment [2] Group 3: Role of Cooperatives and Modern Agriculture - The importance of farmer cooperatives in ensuring food security is highlighted, with suggestions for strengthening cooperative models to enhance agricultural efficiency [3] - Successful examples include the transformation of Shandong's Xinxian County into a leading vegetable production area, with significant improvements in greenhouse utilization and income [3] Group 4: Branding and Market Competitiveness - Agricultural product branding is crucial for modernizing agriculture and increasing farmer income, focusing on the integration of local resources and cultural heritage [4] - Collaborative efforts among farmers, cooperatives, and enterprises are necessary to create scalable brands and enhance market competitiveness [4] Group 5: Rural Operations and Talent Development - Emphasis is placed on optimizing rural resource allocation and effective asset management to improve rural development quality and efficiency [5] - The need for professional training and development of rural operation talents is stressed, with examples of successful initiatives in talent recruitment and training [5]

Core Viewpoint - Guangzhou is showcasing its agricultural achievements and promoting local products through the celebration of the 2025 Chinese Farmers' Harvest Festival, emphasizing the city's commitment to agricultural development and rural revitalization [1][2]. Agricultural Production and Economic Impact - Guangzhou's agricultural, forestry, animal husbandry, and fishery output value exceeded 23.6 billion yuan in the first half of the year, marking a 4.4% year-on-year increase [2] - The city has implemented significant measures to ensure stable agricultural production, achieving over 100% self-sufficiency in vegetables, 90% in aquatic products, and 70% in fruits [2] - The city has been recognized for its performance in the "vegetable basket" mayor responsibility system, receiving excellent ratings for three consecutive assessments [2] Modern Agricultural Development Initiatives - Guangzhou is advancing urban modern agricultural industry chain development and enhancing agricultural parks, adding 3 national and 43 provincial agricultural leading enterprises [3] - The city has successfully included 15 specialty industries in the first batch of ten-billion-yuan modern agricultural industry clusters in the province [3] Brand Development and Market Engagement - Guangzhou has cultivated a range of competitive agricultural brands, including 12 national geographical indication products and 42 nationally recognized specialty products [5] - The festival featured various activities to enhance market competitiveness and brand influence, including a marketplace for unique agricultural products and innovative e-commerce models that significantly boosted sales [4][6] Rural Revitalization and Community Engagement - The festival highlighted the integration of cultural heritage and rural development, with initiatives to promote local culture and tourism [7][8] - The city has made substantial progress in rural governance and development, with nearly half of its administrative villages recognized as exemplary [8] New Agricultural Entrepreneurs - New farmers are emerging as key players in rural revitalization, utilizing modern management practices to enhance agricultural productivity and profitability [9] - The average disposable income of rural residents in Guangzhou has consistently outpaced urban residents for 17 years, reflecting the positive impact of agricultural development on community welfare [9]

Core Insights - The article highlights the successful agricultural product exhibition in Xiangcheng County, Sichuan, showcasing local specialties and attracting both residents and tourists [1][3]. Group 1: Agricultural Products - Xiangcheng County, located in the core area of the Shangri-La ecological tourism zone, has a diverse range of agricultural products due to its unique geographical and climatic conditions [3]. - Ten varieties of agricultural products, including apples, blueberries, and matsutake mushrooms, have received national organic certification, leading to the establishment of 11 geographical indication trademarks [3][6]. - The exhibition featured a variety of local products such as apples, Tibetan pears, barley, and caterpillar fungus, alongside deep-processed foods like wine and mushroom cookies, which enhance the shelf life and nutritional value of the products [3][6]. Group 2: Economic Impact - The event attracted over a thousand local residents and tourists, resulting in active on-site transactions, with many attendees purchasing local products [6]. - Xiangcheng County has been actively promoting agricultural brand development, focusing on regional public brands and nurturing several food processing enterprises, which has increased the added value and market competitiveness of local agricultural products [6]. - The county has established an integrated circulation system combining online and offline sales, with over 50 dedicated sales points in major supermarkets across Zhejiang, facilitating the distribution of Xiangcheng agricultural products nationwide [6]. Group 3: Cultural Promotion - The exhibition is part of the 2025 Shangri-La Ring Cultural Week, themed "Meeting at the White Tibetan House, Charm of Shangri-La," which aims to present a rich tapestry of ethnic culture and pastoral beauty [6].