通讯员牛海青凌慧璇吕佳鑫 春节期间，年味正浓，安丘市各大特色农业基地里一派丰收繁忙的喜人景象。这里的红芽姜、大樱桃等 果蔬打破传统种植限制，实现冬季抢"鲜"、错峰上市，凭借上乘品质卖出好价钱，成为新春农产品市场 上的抢手"香饽饽"。 走进凌河街道红芽姜种植基地，一座座现代化大棚整齐排列，棚内暖意融融、生机盎然，姜农们正抢抓 时节，忙着采收、分拣、装箱鲜嫩饱满的红芽姜，处处洋溢着丰收的喜悦。 种植户吴宝刚共种植红芽姜70亩，其中周年栽培的红芽姜种植面积达35亩。"我们的高品质红芽姜，售价 可达30元一斤。"吴宝刚满脸笑意地说道。凭借优良品质，这批红芽姜主要销往四川、重庆、深圳等省 市，市场需求持续旺盛。 种植户吴忠波的50亩红芽姜早已全部售罄，收益十分可观。谈及今年的市场行情，他喜上眉梢："产品供 不应求，根本不愁卖！" 凌河街道红芽姜种植基地，采用智慧化控制系统、净水灌溉、地暖温室栽培等现代化新技术，成功让红 芽姜在春节前后集中上市，比传统大棚红芽姜提前四五个月上市，精准填补了冬春季节红芽姜市场空 白，实现了种植效益成倍增长。 作为享誉全国的"中国姜蒜之乡"，大姜是安丘农业的核心支柱产业。目前，安丘大姜种植面 ...

Core Viewpoint - The "Qilu Nongchao" platform has successfully connected over 5,600 merchants and achieved a cumulative online and offline transaction volume exceeding 2 billion yuan, addressing the challenges faced by farmers in selling their products effectively [3][4][7]. Group 1: Platform Development and Impact - The "Qilu Nongchao" platform was established to bridge the gap between farmers and the market, enabling high-quality agricultural products to reach consumers directly [4][6]. - As of January 2026, the platform has onboarded more than 5,600 merchants, facilitating a total transaction volume of over 2 billion yuan [3][5]. - The platform's "three-zero" policy (zero entry fee, zero transaction commission, and zero marketing service fee) has alleviated concerns for small and medium-sized businesses regarding high entry costs and profitability [5][6]. Group 2: Brand Building and Market Expansion - The platform emphasizes brand development, helping products like Huiqu millet gain recognition and achieve higher market prices, with prices in high-end supermarkets being three times that of ordinary millet [6][7]. - "Qilu Nongchao" has created promotional mechanisms that integrate government, enterprises, and consumers, enhancing the visibility and sales channels for local products like Mengyin peaches [7][8]. - The platform has facilitated the expansion of products like Yantai's unique fish dumplings into broader markets, including international sales to countries like South Korea and Malaysia [8][9]. Group 3: Consumer Engagement and Sales Channels - The platform has organized various promotional events, such as the "Shandong New Year Goods Festival," to connect local producers with consumers in major cities like Beijing [9]. - By participating in trade fairs and community events, businesses have successfully established new customer relationships and increased sales volumes [8][9]. - The platform's activities have generated significant consumer interest, leading to a surge in sales for participating products [9].

Core Viewpoint - Zhengzhou is leveraging its local resources to develop distinctive agricultural products, enhancing the quality and branding of its agricultural sector, which is crucial for building a modern urban agricultural powerhouse [1] Group 1: Agricultural Development - Zhengzhou has optimized its agricultural layout to promote pollution-free, green, and organic products, resulting in the emergence of several distinctive agricultural brands [1] - The area has seen the rise of various local specialties such as Zhongmu garlic, Dengfeng mustard, and Yellow River carp, which are gaining national recognition [1] Group 2: Greenhouse Agriculture - The Huangfan District's agricultural base covers 480 acres with 108 greenhouses, producing tomatoes and strawberries that are marketed nationwide [2] - The average yield from a single greenhouse is approximately 3,000 to 4,000 pounds, with premium tomatoes priced at around 25 yuan per pound [2] - The introduction of high-end strawberry varieties has made them popular in the winter market, with significant investment in seedling costs [3] Group 3: Yellow River Carp - The Yellow River carp has become a culinary symbol of Zhengzhou, with a rich historical background and a strong local production base [4] - Zhengzhou's Yellow River carp has been recognized as a geographical indication product, enhancing its brand value and market presence [4][5] - The local government has implemented policies to strengthen the branding of Yellow River carp, leading to increased recognition and quality improvements [5] Group 4: Product Recognition - Zhengzhou has seen a growing number of products recognized as "Yunong Excellent Products," with 12 units and 27 products listed in the first batch [6] - The city has successfully transformed several agricultural products into national geographical indication products, enhancing their marketability [6] - The agricultural sector in Zhengzhou is increasingly characterized by green, standardized, and branded production, contributing to a diverse agricultural landscape [7]

Core Viewpoint - The article highlights the life and contributions of He Jiaolong, a local leader in Xinjiang, who dedicated her life to improving the living conditions of her community and promoting local tourism and agriculture, ultimately becoming a beloved figure before her untimely passing. Group 1: Early Life and Career - He Jiaolong was born in 1979 in a small village in Xinjiang, raised in a loving family that valued education and hard work [5] - She worked various jobs before becoming a village official, where she quickly gained recognition for her practical approach and dedication to community service [6][8] Group 2: Community Development Initiatives - As a local leader, He Jiaolong addressed significant challenges in her community, such as poor infrastructure and healthcare access, by initiating road construction and improving local services [9][10] - Under her leadership, the village became the first in the county to transition all residents into brick houses and became known for its cleanliness [10] Group 3: Promotion of Tourism and Agriculture - He Jiaolong focused on promoting tourism in her hometown, leveraging its natural beauty and cultural heritage to attract visitors [19] - She helped local residents start businesses related to tourism, such as restaurants and handicrafts, significantly improving their livelihoods [19][21] Group 4: Rise to Fame and Online Presence - In November 2020, He Jiaolong gained national attention when she appeared in a viral video promoting winter tourism, leading to a surge in visitors to her town [22][24] - She later embraced live streaming to sell local agricultural products, achieving remarkable sales figures and building a substantial online following [38][52] Group 5: Challenges and Resilience - Despite facing criticism and personal challenges, He Jiaolong remained committed to her mission of helping her community, even during the COVID-19 pandemic [48][51] - She established a charity to support local residents and responded to emergencies, demonstrating her dedication to public service [60] Group 6: Legacy and Impact - He Jiaolong's tragic passing in January 2026 left a profound impact on her community, with many mourning her loss and celebrating her contributions [78][82] - A rose was named "Jiaolong" in her honor, symbolizing her lasting influence and the love she cultivated in her community [83]

"这是一份特别'虐'的工作，但一想到乡亲们期盼的眼神，我就觉得不能放弃。"贺娇龙曾经回忆，起初 几个月，她的直播成效排名总是垫底，于是她开始"抢时间"，每天清晨6点半起床，7点准时开播，雷打 不动地播两个半小时，9点半结束后立刻投入白天的日常工作。这样的节奏，她一坚持就是半年，攒下 了50万粉丝。 贺娇龙在雪地策马奔腾时的画面。（图源：人民日报微信公众号） 2024年6月29日，贺娇龙（右）曾作为新疆文旅推荐人，参加浙江·新疆休闲农业精品线路及"土特产"推 介活动，在直播间为新疆特色农副产品做推介。李选摄（人民图片） 日前，新疆维吾尔自治区农产品品牌建设与产销服务中心主任贺娇龙在工作拍摄时意外坠马，经抢救无 效，不幸离世，年仅47岁。贺娇龙生前因直播助农、推广新疆文旅和农产品而走红网络。她的朋友圈、 个人媒体平台里，最后发布的动态依然是对新疆的推广宣传，"不是所有坚持都能抵御岁月，但若为热 爱，便所向披靡"。 连日来，众多网友表达追思哀悼之情。"向这位深耕边疆、实干为民的好干部致敬！""贺娇龙以生命践 行初心，把流量变成了富民的力量，这份坚守永不褪色。" "红袍策马" 走红网络 "茫茫雪原上，一袭红袍策马奔腾 ...

Core Insights - The sales of Tianjin's Shawo radish have seen a significant increase, with a projected planting area of 8,100 acres and an expected total output of 70 million pounds by 2025, indicating a trend of expansion and improved quality in production [1][3] Group 1: Financial Support and Growth - Financial backing has enabled the rapid expansion of Shawo radish cultivation, with Tianjin Rural Commercial Bank providing nearly 70 million yuan in agricultural loans to support greenhouse construction and equipment procurement [1][2] - The introduction of the "New Good Easy Loan" credit product has effectively alleviated funding pressures for local cooperatives, facilitating the adoption of standardized planting techniques and enhancing operational efficiency [2][3] Group 2: Market Development and Sales Channels - The establishment of a new sales model through e-commerce has streamlined the distribution process, allowing for efficient packaging and shipping of radishes to various regions across the country [2] - The cooperative has adopted an order-based agricultural model, minimizing inventory and integrating the entire supply chain from planting to sales, which has significantly improved market access [2][3] Group 3: Brand Building and Recognition - A comprehensive brand cultivation plan for Shawo radish has been initiated, involving multiple stakeholders to enhance brand recognition and market presence [3] - The introduction of a unique identification system for Shawo radish, including various quality and safety certifications, aims to elevate its market profile and consumer trust [3] - The number of "Tianjin Agricultural Boutique" brands has increased from 187 in 2021 to 225, with annual sales exceeding 10 billion yuan for three consecutive years, showcasing the brand's growing influence [3]

| 序号 | 县域 | 产品名称 | 申请单位全称 | 联系人 | | --- | --- | --- | --- | --- | | 1 | 上栗县 | 上栗楚山田螺 | 上栗县农业农村局 | 柳江 | | 2 | 永修县 | 永修雁鹅 | 永修县农业农村局 | 钟莉 | | 3 | 彭泽县 | 彭泽朗色 | 彭泽县农业农村局 | 贾志新 | | 4 | 鹰潭市余 | 余江绿茶 | 鹰潭市余江区农业农村 | 陈福祥 | | | 江区 | | 粮食局 | | | 5 | 贵溪市 | 贵溪竹蒜 | 贵溪市农业农村粮食局 | 曾纪冲 | | 6 | 崇义县 | 崇义峰蜜 | 崇义县农业农村局 | 刘红平/工程 | | | | | | 1) 4 | | 7 | 定南县 | 定南陈皮 | 定南县农业农村局 | 叶政华 副大 | | | | | | 队长 | | 8 | 市国际 | 兴国英莱 | 兴国县农业农村局 | 陈福生 | | 9 | 上饶市广 | 广丰高山红茶 | 上饶市广丰区农业农村 | 程海涛 | | | 幸区 | | 局 | | | 10 | 代阳县 | 弋阳春笋 | 弋阳县农业农村产业发 展服务中心 | ...

Core Viewpoint - Tangshan City is enhancing its agricultural product branding through the implementation of the "Double Ten Double Hundred" project and the "Three Products and One Standard" initiative, aiming to transform local specialties into recognized brands and improve agricultural competitiveness [1][2]. Group 1: Brand Development - The city has established a multi-tier brand system with "Tangnong" as the main brand, covering various sub-brands in grains, livestock, aquatic products, vegetables, and fruits [1]. - As of now, Tangshan has registered 9 national specialty agricultural products and 8 characteristic agricultural products, along with 10 famous agricultural trademarks and 44 geographical indication trademarks [1]. - The brand value enhancement is driven by a combination of standards, characteristics, marketing, technology, and integration, facilitating the transformation of local products from "specialty" to "golden business cards" [1]. Group 2: Quality and Safety - The city is focusing on standardizing production for local products like Yutian soft-shelled turtle and Baigezhuang rice, with plans to expand these standards to more specialty agricultural products [2]. - Tangshan has developed a "Smart Agricultural Safety" management platform to ensure quality and safety throughout the agricultural supply chain, promoting a grid-based regulatory model [2]. - The city aims to encourage more agricultural enterprises to pursue green food and organic product certifications through policy support and market promotion [2]. Group 3: Industry Integration - Tangshan is promoting deep processing and value expansion in agriculture, exemplified by the development of processed products from the local chestnut, such as chestnut mooncakes and chestnut wine [3]. - The integration of agriculture with cultural tourism is emphasized, with local products being featured in tourist routes to enhance sales and promote rural revitalization [3]. - The city is also focusing on a "clean vegetable" supply chain to enhance agricultural supply-side reforms, with plans to deliver a significant portion of the province's clean vegetables to Beijing [3]. Group 4: Marketing and Promotion - Tangshan is utilizing innovative marketing strategies, including AI virtual digital personas and live-streaming sales, to enhance the influence of its agricultural brands [4]. - The city is actively participating in national product exhibitions and has established sales channels in Beijing through partnerships and community outreach [4]. - Future efforts will focus on deepening the cultural narratives behind agricultural products to increase brand value and consumer connection [4].

Core Viewpoint - The "Hundred Towns, Hundred Products" initiative aims to integrate technology into agriculture, enhancing rural revitalization through a three-year action plan launched during the Greater Bay Area Agricultural Products Trade Fair [2][3][45]. Group 1: Initiative Overview - The initiative is a collaboration between the Chinese Academy of Agricultural Sciences and the China Rural Development Association, focusing on fostering agricultural development through media and technology [4][5]. - The action plan will select 100 towns across the country, providing comprehensive support for their agricultural industries [11][12]. Group 2: Implementation Strategy - The plan emphasizes a "Five Ones" approach: identifying a town, deploying an expert team, supporting an industry chain, creating a brand, and cultivating a strong agricultural town [10][11]. - Towns must have an industrial scale of over 200 million yuan and possess leading agricultural enterprises to qualify for support [12][13]. Group 3: Expert Support and Technology Integration - An "expert-led town support" mechanism will be established, involving collaboration with agricultural science and education institutions to provide targeted technical assistance [17][18]. - The initiative will leverage artificial intelligence and other technologies to facilitate the transformation of agricultural scientific achievements into practical applications [20][21]. Group 4: Brand Development and Marketing - The initiative will focus on building strong agricultural brands, enhancing product quality, and promoting certifications such as green food and organic food [32][35]. - Marketing efforts will include participation in trade fairs and leveraging live-streaming platforms to showcase local agricultural products [36][55]. Group 5: Funding and Collaboration - The action plan will utilize a diversified funding approach, involving local governments, enterprises, and financial resources to ensure effective implementation [40][41]. - The initiative aims to create a new collaborative framework for rural revitalization, emphasizing the integration of technology and innovation [39][43].

Core Insights - The event "Black Soil Quality Products" brand promotion and the 10th Wuchang New Rice Benefit Festival was held in Wuxi, focusing on promoting the "Black Soil Quality Products" brand and benefiting consumers with Wuchang new rice [2][8] - The event attracted 32 participating enterprises, showcased 126 products, and received 58,000 visitors, resulting in a total signing amount of 380 million yuan [2] Group 1 - The event was co-hosted by Heilongjiang Provincial Supply and Marketing Cooperative and the Heilongjiang Provincial Department of Agriculture and Rural Affairs, with support from various local organizations [2][5] - The theme of the event was "Celebrating Harvest with Black Soil Quality Products," aiming to connect high-quality agricultural products from Heilongjiang with the Yangtze River Delta market [2][8] - The event included multiple activities such as an opening ceremony, new rice release, product promotion, on-site signing, audience experience, and exhibition [2] Group 2 - Leaders from Heilongjiang Supply and Marketing Xiaokang Longjiang Circulation Technology Co., Ltd. and Wuxi Supply and Marketing Group expressed strong confidence in the collaboration, emphasizing resource complementarity and win-win development [5] - The successful hosting of the event is seen as a significant step in promoting the "Black Soil Quality Products" brand and deepening agricultural regional cooperation [8] - Heilongjiang Provincial Supply and Marketing Cooperative plans to leverage its black soil resource advantages to enhance the "Black Soil Quality Products" brand and facilitate the distribution of high-quality agricultural products nationwide [8]