Group 1 - The event is a collaboration with Yinchuan Cultural Tourism Group, featuring a theme of "one event, all city play" with activities including a parade and outdoor electronic music party [2] - Special projects such as "Rolling Bell Sunrise Appointment" and "Xixia Tomb Cultural Exploration" are highlighted, providing unique cultural experiences for participants [2] - The event aims to enhance consumer engagement and promote local industries, showcasing local wine brands and offering various promotions to stimulate spending [5] Group 2 - The "Super Mosaic Battle" theme for the New Year event marks Yinchuan's first indoor-outdoor immersive experience, running from the end of 2025 to New Year's Day 2026 [3] - The event is designed to break traditional shopping mall boundaries, integrating cultural tourism with commercial activities, thus creating a new model for consumer destinations [5] - The event has resulted in significant increases in foot traffic and sales for merchants, indicating strong momentum in Yinchuan's commercial and consumer market [5]