Investment Rating - The report maintains a "Recommended" rating for the company, with a target price of 23.16 CNY per share, corresponding to a PE ratio of 14/12/11 for the years 2025-2027 [5][3]. Core Views - The company reported a total revenue of 40.02 billion CNY in Q1 2025, showing a year-on-year decline of 6.6% and a quarter-on-quarter decline of 33.2%. The net profit attributable to shareholders was 1.75 billion CNY, down 45.7% year-on-year and 22.7% quarter-on-quarter [1][2]. - The decline in revenue is attributed to a product cycle fluctuation leading to decreased quarterly sales, while the increase in marketing expenses is linked to new vehicle launches and channel development [1]. - The company delivered a total of 257,000 vehicles in Q1 2025, representing a year-on-year decrease of 6.7% and a quarter-on-quarter decrease of 32.3%. Notably, new models such as the Haval Xiaolong Max and Tank 300 have shown strong pre-order performance [2]. - The overseas sales remained stable at 91,000 units in Q1 2025, with the company launching the Tank 300 in markets like Thailand and Australia, indicating a strong commitment to global expansion [3]. Summary by Sections Financial Performance - Q1 2025 total revenue was 40.02 billion CNY, with a year-on-year decrease of 6.6% and a quarter-on-quarter decrease of 33.2%. The net profit attributable to shareholders was 1.75 billion CNY, down 45.7% year-on-year [1]. - The company expects revenues for 2025-2027 to be 226.78 billion CNY, 261.70 billion CNY, and 296.25 billion CNY respectively, with net profits projected at 14.09 billion CNY, 16.30 billion CNY, and 18.24 billion CNY [4][9]. Sales and Market Strategy - The company delivered 257,000 vehicles in Q1 2025, with Haval sales at 145,000 units, WEY at 13,000 units, and Tank at 42,000 units. New models are expected to drive sales growth starting Q2 2025 [2]. - The company is actively promoting its new products both domestically and internationally, with a clear strategy for high-end intelligent vehicles and an increasing share of new energy models [3]. Future Outlook - The report anticipates a recovery in sales due to the successful launch of new models and a strategic focus on overseas markets, which is expected to enhance revenue growth in the coming quarters [3][4].

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