Core Viewpoint - The article highlights how a local farmer, Umail, has successfully leveraged live streaming to promote and sell his family's grapes, connecting with consumers across China and enhancing the understanding of Xinjiang's culture and products [1][2]. Group 1: Umail's Journey - Umail, a sixth-generation grape farmer, initially struggled with his family's agricultural business until his son taught him how to use live streaming for sales [2]. - Umail emphasizes the importance of sincerity in his online interactions, which has helped him build a loyal following of over 3 million fans [1][2]. Group 2: Impact of Live Streaming - The live streaming platform has allowed Umail to not only sell his own products but also promote other local specialties like Kuerle pears and Aksu apples, expanding the reach of Xinjiang's agricultural products [4]. - The article notes that in 2024, Xinjiang's live streaming e-commerce retail sales are projected to reach 7.495 billion yuan, with 10.79 million live broadcasts attracting a total of 1.617 billion viewers [6]. Group 3: New Generation of Farmers - A new generation of farmers, like Guliziba, is emerging in Xinjiang, utilizing live streaming to market seasonal fruits and engage with a diverse audience [4][6]. - Guliziba shares her experiences of connecting with viewers from different regions, highlighting the personal relationships formed through these online interactions [6].