Core Viewpoint - The article highlights how a local farmer, Umail, has successfully leveraged live streaming to promote and sell his family's grapes, connecting with consumers across China and enhancing the understanding of Xinjiang's culture and products [1][2]. Group 1: Umail's Journey - Umail, a sixth-generation grape farmer, initially struggled with his family's agricultural business until his son taught him how to use live streaming for sales [2]. - Umail emphasizes the importance of sincerity in his online interactions, which has helped him build a loyal following of over 3 million fans [1][2]. Group 2: Impact of Live Streaming - The live streaming platform has allowed Umail to not only sell his own products but also promote other local specialties like Kuerle pears and Aksu apples, expanding the reach of Xinjiang's agricultural products [4]. - The article notes that in 2024, Xinjiang's live streaming e-commerce retail sales are projected to reach 7.495 billion yuan, with 10.79 million live broadcasts attracting a total of 1.617 billion viewers [6]. Group 3: New Generation of Farmers - A new generation of farmers, like Guliziba, is emerging in Xinjiang, utilizing live streaming to market seasonal fruits and engage with a diverse audience [4][6]. - Guliziba shares her experiences of connecting with viewers from different regions, highlighting the personal relationships formed through these online interactions [6].

Core Viewpoint - The event "Xinjiang Products Southbound, Guangdong Products Northbound" aims to promote high-quality agricultural products from Kashi County to the Guangdong Bay Area, enhancing regional economic cooperation and cultural exchange [4][20][30]. Group 1: Event Overview - The promotional event took place on August 22 in Guangzhou, featuring unique agricultural products from Kashi County, attracting hundreds of local residents [4][5]. - The atmosphere at the event was lively, with many residents eager to taste and purchase the products [5][8]. Group 2: Featured Products - Kashi County showcased various products, including Kashi melons, new plums, paper-skin walnuts, gray dates, raisins, and more than ten specialty items, all marked with quality labels [17][18]. - Residents expressed satisfaction with the taste and quality of the products, highlighting the sweetness of Kashi melons and the balanced flavor of new plums [10][12]. Group 3: Strategic Goals - The event is part of a series aimed at fostering deeper collaboration between Guangdong and Xinjiang, utilizing e-commerce, cold chain logistics, and community group buying to integrate Xinjiang products into the Bay Area's consumption ecosystem [20][22]. - Future plans include regular online promotions and the establishment of dedicated "Xinjiang Product Zones" in collaboration with local unions, communities, and supermarkets to facilitate smoother sales [23][24]. Group 4: Cultural and Economic Significance - The initiative not only promotes product circulation but also symbolizes the transmission of goodwill and cultural integration between the two regions [28][30]. - The event serves as a bridge for industrial integration and emotional resonance between Guangdong and Xinjiang, moving from mere product connection to deeper mutual understanding [33].

Core Insights - The article highlights the success of the e-commerce industry in Aksu, Xinjiang, driven by live streaming sales and supported by local and national policies [2][3]. E-commerce Development - Aksu's e-commerce industry has seen significant growth, with the online retail sales increasing from 400 million yuan in 2014 to 4 billion yuan in 2024 [5]. - The Aksu E-commerce Industrial Park has 82 registered companies, achieving a 95% occupancy rate and creating over 30,000 jobs [2][3]. Live Streaming Sales - Rain Tong, a live streaming host, has successfully generated over 1 million yuan in profit within three months of operating in Aksu, attracting local youth to the industry [2]. - The live streaming sales model has been enhanced by the establishment of a comprehensive e-commerce ecosystem, including cold chain storage and production facilities [2][3]. Talent Development - Various training programs, such as the "Poppy Plan" and "Dream Pursuit Plan," have been implemented to cultivate e-commerce talent, resulting in over a thousand trained individuals and more than 20 e-commerce entrepreneurs achieving annual sales exceeding 10 million yuan [3][5]. Local Product Promotion - The initiative to create the "Aksu Gift" public brand aims to enhance product value and attract investment from leading enterprises in Zhejiang province [2][3].