Core Viewpoint - The article highlights the transformation of traditional fruit farming in Suining, Jiangsu, where local farmers like Lv Jian and Chen Pei have embraced digital technology, particularly live streaming, to market their kiwifruit directly to consumers across the country, enhancing sales and ensuring product quality [1][7]. Group 1: Digital Transformation in Agriculture - Farmers are utilizing live streaming to showcase their kiwifruit, allowing consumers to "taste" the fruit virtually and place orders in real-time, significantly increasing sales [2][5]. - The shift from waiting for buyers to actively engaging with consumers online has led to a substantial increase in orders, with some farmers selling to distant markets like Northeast China and Hainan [2][5]. Group 2: Quality Control and Production Techniques - Farmers are implementing strict quality control measures, including monitoring sugar content and limiting yield per acre to ensure the kiwifruit's sweetness and healthiness [3][5]. - The ecological farming practices adopted, such as using organic fertilizers and maintaining a natural ecosystem in the orchard, contribute to the high quality of the fruit [3][5]. Group 3: Economic Impact and Market Reach - The kiwifruit produced in Suining has a wholesale price exceeding 5.5 yuan per pound and a picking price of 10 yuan per pound, indicating a profitable venture for local farmers [5]. - The success of these new agricultural practices and marketing strategies reflects a broader trend of rural revitalization and economic development in Suining, showcasing the potential of integrating traditional agriculture with modern technology [7].

Core Viewpoint - The article highlights how a local farmer, Umail, has successfully leveraged live streaming to promote and sell his family's grapes, connecting with consumers across China and enhancing the understanding of Xinjiang's culture and products [1][2]. Group 1: Umail's Journey - Umail, a sixth-generation grape farmer, initially struggled with his family's agricultural business until his son taught him how to use live streaming for sales [2]. - Umail emphasizes the importance of sincerity in his online interactions, which has helped him build a loyal following of over 3 million fans [1][2]. Group 2: Impact of Live Streaming - The live streaming platform has allowed Umail to not only sell his own products but also promote other local specialties like Kuerle pears and Aksu apples, expanding the reach of Xinjiang's agricultural products [4]. - The article notes that in 2024, Xinjiang's live streaming e-commerce retail sales are projected to reach 7.495 billion yuan, with 10.79 million live broadcasts attracting a total of 1.617 billion viewers [6]. Group 3: New Generation of Farmers - A new generation of farmers, like Guliziba, is emerging in Xinjiang, utilizing live streaming to market seasonal fruits and engage with a diverse audience [4][6]. - Guliziba shares her experiences of connecting with viewers from different regions, highlighting the personal relationships formed through these online interactions [6].

Core Insights - The event held on August 21 showcased high-quality agricultural products from Qiandongnan, Guizhou, in the Greater Bay Area, leading to significant online sales and the emergence of several best-selling items [4][5][39]. Group 1: Event Overview - The special event took place in Foshan, featuring over a hundred quality products from Qiandongnan, which generated a strong online sales response [5][39]. - Products such as blueberry juice, passion fruit, and local specialties like sour soup were highlighted, attracting attention from both attendees and online viewers [6][7]. Group 2: Live Streaming Impact - Live streaming has become a crucial method for promoting agricultural products, allowing direct delivery from producers to consumers, thus addressing issues like short shelf life and high loss costs [19][20]. - The event saw significant online engagement, with over 30,000 viewers and more than 1,000 concurrent viewers during the live stream, greatly enhancing exposure and interest in the products [37]. Group 3: Product Quality and Market Potential - Qiandongnan's agricultural products are characterized by their ecological, organic, and healthy attributes, supported by 56 green food certifications and 111 organic food certifications [34][36]. - The market potential for these products is promising, especially with the increasing consumer interest in high-quality, locally sourced agricultural goods [22][36].