"这是一份特别'虐'的工作，但一想到乡亲们期盼的眼神，我就觉得不能放弃。"贺娇龙曾经回忆，起初 几个月，她的直播成效排名总是垫底，于是她开始"抢时间"，每天清晨6点半起床，7点准时开播，雷打 不动地播两个半小时，9点半结束后立刻投入白天的日常工作。这样的节奏，她一坚持就是半年，攒下 了50万粉丝。 贺娇龙在雪地策马奔腾时的画面。（图源：人民日报微信公众号） 2024年6月29日，贺娇龙（右）曾作为新疆文旅推荐人，参加浙江·新疆休闲农业精品线路及"土特产"推 介活动，在直播间为新疆特色农副产品做推介。李选摄（人民图片） 日前，新疆维吾尔自治区农产品品牌建设与产销服务中心主任贺娇龙在工作拍摄时意外坠马，经抢救无 效，不幸离世，年仅47岁。贺娇龙生前因直播助农、推广新疆文旅和农产品而走红网络。她的朋友圈、 个人媒体平台里，最后发布的动态依然是对新疆的推广宣传，"不是所有坚持都能抵御岁月，但若为热 爱，便所向披靡"。 连日来，众多网友表达追思哀悼之情。"向这位深耕边疆、实干为民的好干部致敬！""贺娇龙以生命践 行初心，把流量变成了富民的力量，这份坚守永不褪色。" "红袍策马" 走红网络 "茫茫雪原上，一袭红袍策马奔腾 ...

Core Viewpoint - The news highlights the impactful contributions of He Jiaolong, a prominent figure in promoting Xinjiang's agricultural products and tourism through innovative methods like live streaming, ultimately enhancing the region's economic development and brand recognition [1][12]. Group 1: Contributions to Agriculture and Tourism - He Jiaolong, as the director of the Agricultural Product Brand Construction and Sales Service Center in Xinjiang, played a crucial role in promoting local agricultural products and tourism, significantly impacting the local economy [1][12]. - In 2020, He initiated a live streaming campaign to promote agricultural products and tourism in her hometown, achieving a follower count of 500,000 within six months [3][4]. - Under her leadership, the tourism sector in Yili Prefecture saw a 30% increase in visitor numbers and a 25% rise in tourism revenue in 2021, benefiting local farmers by enhancing product sales [5]. Group 2: Brand Development and Marketing Strategies - He Jiaolong's efforts led to the establishment of the "Taste of Xinjiang" brand, which now includes 239 regional public brands and 776 products, significantly enhancing the visibility and reputation of Xinjiang's agricultural products [8]. - The brand's influence ranks third in China's regional agricultural image brand index, showcasing the successful integration of tourism and agricultural product sales [8]. - He emphasized the importance of product traceability and quality assurance, ensuring that consumers trust the origins and production processes of Xinjiang's agricultural products [8]. Group 3: Community Engagement and Philanthropy - He Jiaolong has committed to promoting Xinjiang's products for free, rejecting commercial invitations, and donating live streaming income to charitable causes, totaling over 11.1 million yuan in donations [11]. - Her philanthropic efforts include conducting 55 charitable activities, demonstrating a strong commitment to social responsibility alongside her professional endeavors [11].