Core Insights - A new bookstore named "Golden Orange" opened on December 17, which does not sell books but gives them away to delivery workers who can then deliver them to children in need during the Spring Festival [1] - The bookstore is located in a repurposed volunteer service station, featuring a service area for delivery workers and a collection of thousands of donated books from local residents [1] - The initiative was inspired by the desire of delivery worker Hou Fuchuan to help his hometown's agricultural products, specifically the Gannan navel oranges, which were facing sales difficulties [2] Summary by Sections - **Bookstore Opening**: The "Golden Orange" bookstore is a unique establishment that focuses on giving away books rather than selling them, aiming to support children in rural areas [1] - **Community Involvement**: The bookstore is a result of community efforts, with thousands of books donated by local residents, and the initiative is tied to a reciprocal gift of oranges from the street office [1] - **Volunteer Activities**: The street office has previously organized similar activities, such as a book donation for another delivery worker, which helped establish a public reading corner in his hometown [2] - **Impact of the Initiative**: In just one month, the combined efforts of book donations and agricultural support have resulted in over 5,000 books collected and nearly 10,000 kilograms of oranges sold [2]

今年是巩固拓展脱贫攻坚成果同乡村振兴有效衔接5年过渡期的收官之年，也是我爱我家（000560）投 身乡村振兴事业的第四年。四年来，在住房和城乡建设部各级主管部门的支持下，我爱我家爱以党建为 引领，在太行山、大别山、武夷山沿线的河北阜平、湖北红安、麻城、福建连城等革命老区，搭建起乡 村振兴与社区友好的交互平台，打造了一系列公益项目，实现了老区发展与城市社区服务的紧密连接。 深耕乡村振兴，从产业帮扶到多维共建 2023年在住房和城乡建设部支持下，我爱我家党委制定了"社区公益+乡村振兴"双引擎公益计划，推动 帮扶行动走向系统化、规模化。帮扶范围从阜平扩展至湖北红安、麻城和福建连城，帮扶模式也从单一 的农产品采购，迭代升级为涵盖产业帮扶、青少年关怀、民宿运营等多维度的扶持。 四年来，我爱我家累计帮扶解决农副产品超100吨，并紧密结合社区居民需求，将富有革命老区特色的 红薯干、藕粉、金丝黄菊等深受欢迎的农副产品采购回来，以公益形式发放到社区居民手中。这一举措 不仅带动当地10万余农户增产增收，为合作地区累计增收500余万元，还搭建起了乡村振兴与城市社区 的桥梁。 在湖北红安与麻城，我爱我家联合当地政府打造"爱家橙意公益 ...

Core Points - Recent fraudulent activities have been reported where individuals are impersonating the director of the Xinjiang Uygur Autonomous Region Agricultural Products Brand Construction and Sales Service Center, He Jiaolong, to collect fees from merchants under the guise of live-streaming sales [1][3] - He Jiaolong has clarified that all live-streaming activities conducted are for public welfare to assist farmers and do not involve any commission or fees [1][3] - The Agricultural Rural Department of Xinjiang and the Brand Construction Center have not authorized any organization or individual to collect fees in the name of He Jiaolong [3] Summary by Sections - **Fraudulent Activities**: There have been reports of individuals using He Jiaolong's name to charge merchants for live-streaming services, which is considered a criminal act and harms the reputation of public officials and the organization [1][3] - **Public Welfare Statement**: He Jiaolong's live-streaming efforts are strictly for the purpose of aiding farmers without any financial compensation or fees involved [1][2][3] - **Reporting Mechanism**: The organization encourages businesses and consumers to report any suspicious fee-collecting activities and provides a contact number for reporting [3]

Core Insights - Alibaba Public Welfare and Li Jiaqi's live streaming platform launched a special charity event to support farmers, showcasing seven agricultural products from Foping County, Shaanxi Province, with sales exceeding 100,000 items during the event [1][3] Group 1: Product Development and Upgrading - The collaboration aims to enhance the quality of local agricultural products by incorporating feedback from consumers, leading to product upgrades such as the improvement of texture and flavor in items like black pig meat sausages and mushroom soup packs [5][7] - The initiative includes a "taste test" event where consumers provide direct feedback, which is crucial for product refinement and aligning with market demands [5][7] Group 2: Community Engagement and Sustainability - The partnership between Alibaba Public Welfare and Li Jiaqi's team is designed to create a sustainable e-commerce ecosystem in rural areas, focusing on long-term collaboration and visibility for rural brands [7][9] - Future plans include expanding the "rural public welfare tasting officer" program to involve more consumers and experts in agricultural product development, enhancing training, sourcing, and brand building [9]

Core Points - The "Wusheng Rural E-commerce Public Welfare Project 2025 Intensive Training - Operational Practice and Brand Building E-commerce Enhancement Class" was launched in Wusheng County, Sichuan Province, aimed at enhancing e-commerce skills among local practitioners [2][3] - The project, initiated in October 2024, has completed various activities including e-commerce research, specialized training, and the launch of the "Wusheng Selection" e-commerce platform [2] - The training attracted over 130 participants, including e-commerce practitioners, returning entrepreneurs, farm owners, grassroots officials, and business managers [2][3] Summary by Sections - **Training Objectives**: The training is designed not only as a skills enhancement program but also as a practical initiative to empower participants to contribute to local revitalization [3] - **Course Content**: The curriculum includes live streaming operations, platform practices, traffic strategies on social media, brand building, and IP development, tailored to support the sales of Wusheng agricultural products [3] - **Guest Speaker Insights**: Notable speaker Tan Qiao emphasized the importance of authenticity in connecting with consumers and encouraged participants to share their local stories online [3]