Core Insights - Alibaba Public Welfare and Li Jiaqi's live streaming platform launched a special charity event to support farmers, showcasing seven agricultural products from Foping County, Shaanxi Province, with sales exceeding 100,000 items during the event [1][3] Group 1: Product Development and Upgrading - The collaboration aims to enhance the quality of local agricultural products by incorporating feedback from consumers, leading to product upgrades such as the improvement of texture and flavor in items like black pig meat sausages and mushroom soup packs [5][7] - The initiative includes a "taste test" event where consumers provide direct feedback, which is crucial for product refinement and aligning with market demands [5][7] Group 2: Community Engagement and Sustainability - The partnership between Alibaba Public Welfare and Li Jiaqi's team is designed to create a sustainable e-commerce ecosystem in rural areas, focusing on long-term collaboration and visibility for rural brands [7][9] - Future plans include expanding the "rural public welfare tasting officer" program to involve more consumers and experts in agricultural product development, enhancing training, sourcing, and brand building [9]

武胜乡村电商公益项目2024年10月启动，已陆续完成武胜县域电商调研、大雅柑专场培训、"武胜优 选"电商平台矩阵上线、大雅柑分销带货等一系列进程。本次培训提升班是武胜乡村电商公益项目在 2025年举行的首次大型集中培训，邀请了位不同领域专业导师，从电商直播运营、电商平台实操、小红 书流量打法、品牌打造及IP构建等展开授课，吸引了武胜县电商从业者、返乡创业青年、农场业主、乡 镇基层干部、企业管理人员等130余人报名参加。 开班仪式上，民建四川省委会企业委主任、四川省网络代表人士联谊会会长胡晓表示，"此次电商运营 实战与品牌打造培训不仅是一次技能培训，更是一场'授人以渔'的实践行动。"他寄语学员将知识转化 为实践能力，为家乡振兴贡献力量。项目整合电商平台、导师资源等全链条服务，定制直播运营、店铺 管理到品牌营销的课程体系，通过公益带货、渠道分销等形式，助力武胜农产品销售。活动特别邀请四 川省网络代表人士联谊会副会长、网络名人谭乔，从新媒体公益出发，分享"真诚是必杀技"的公益助农 心得。他呼吁大家深耕乡土故事，用真诚连接消费者，期望这次培训的每位学员在互联网上讲好自己的 故事，拥有自己的一片天地。 活动现场。主办方 ...