Core Insights - Alibaba Public Welfare and Li Jiaqi's live streaming platform launched a special charity event to support farmers, showcasing seven agricultural products from Foping County, Shaanxi Province, with sales exceeding 100,000 items during the event [1][3] Group 1: Product Development and Upgrading - The collaboration aims to enhance the quality of local agricultural products by incorporating feedback from consumers, leading to product upgrades such as the improvement of texture and flavor in items like black pig meat sausages and mushroom soup packs [5][7] - The initiative includes a "taste test" event where consumers provide direct feedback, which is crucial for product refinement and aligning with market demands [5][7] Group 2: Community Engagement and Sustainability - The partnership between Alibaba Public Welfare and Li Jiaqi's team is designed to create a sustainable e-commerce ecosystem in rural areas, focusing on long-term collaboration and visibility for rural brands [7][9] - Future plans include expanding the "rural public welfare tasting officer" program to involve more consumers and experts in agricultural product development, enhancing training, sourcing, and brand building [9]

Core Points - The "Wusheng Rural E-commerce Public Welfare Project 2025 Intensive Training - Operational Practice and Brand Building E-commerce Enhancement Class" was launched in Wusheng County, Sichuan Province, aimed at enhancing e-commerce skills among local practitioners [2][3] - The project, initiated in October 2024, has completed various activities including e-commerce research, specialized training, and the launch of the "Wusheng Selection" e-commerce platform [2] - The training attracted over 130 participants, including e-commerce practitioners, returning entrepreneurs, farm owners, grassroots officials, and business managers [2][3] Summary by Sections - **Training Objectives**: The training is designed not only as a skills enhancement program but also as a practical initiative to empower participants to contribute to local revitalization [3] - **Course Content**: The curriculum includes live streaming operations, platform practices, traffic strategies on social media, brand building, and IP development, tailored to support the sales of Wusheng agricultural products [3] - **Guest Speaker Insights**: Notable speaker Tan Qiao emphasized the importance of authenticity in connecting with consumers and encouraged participants to share their local stories online [3]