Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].

Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" event will take place from September 28 to 30, showcasing high-quality products from Xinjiang in Guangzhou, aimed at enhancing economic ties between Guangdong and Xinjiang [5][17][22]. Group 1: Event Details - The event will be held at the North Square of the Guangzhou Tower, featuring over 40 enterprises from Xinjiang Production and Construction Corps, presenting more than a hundred types of products [6][7]. - This is the third year of the event, which has previously seen high demand for Xinjiang dried fruits and other products, with long queues reported at meat stalls [17][18]. Group 2: Product Highlights - Featured products include red dates, oilseeds, lamb, long-staple cotton products, and various fruits such as apricots, pomegranates, and cherries from different regions of Xinjiang [10][11][12][13]. - The event will not only allow for purchasing but also include cultural performances and interactive games, enhancing the overall experience for attendees [14][15]. Group 3: Organizational Background - The event is organized by multiple entities, including the Xinjiang Production and Construction Corps and the Guangdong Provincial Aid to Xinjiang Work Command, aiming to facilitate product sales and economic cooperation between the two regions [22][23][24].