初秋时节，新疆伽师县处处弥漫着新梅的馥郁甜香。成片的果园里，紫红色的果实挂满枝头，一派丰收 景象。 "新梅贷+销售"，打通产业链，提升附加价值。针对新梅"走出去"冷链运输车辆运力不足、运输距离 长、物流成本高、储藏设施建设与维护投入大、销售渠道拓展和品牌建设资金不足等问题，"新梅贷"嵌 入冷库建设、运输车辆购置、线上平台营销等不同场景，累计发放2138笔贷款，共计27467.1万元，支 持建成贮藏保鲜库14304平方米，销售运输新梅4.63万吨，实现从枝头到市场，由"鲜"到"先"的价值跃 升。 针对新梅产业"周期性强、产业链长、风险分散"导致的融资难题，2022年以来，当地金融机构紧扣新梅 特色产业全链条需求，创新推出"新梅贷"，该产品以"额度高、利率低、期限灵活"精准破题，较好地匹 配客户需求。对种植大户最高授信500万元，对加工企业最高授信1000万元，还款期限最长8年，并实行 差异化利率定价，提供优惠利率，有效缓解产业链各主体融资难题。此外，为进一步提升金融服务质 效，中国人民银行喀什地区分行指导当地农村商业银行、农业银行、工商银行组建"新梅服务团"，深入 林间地头、乡镇、企业调研融资需求，并制定"一对 ...

Core Insights - The event "Guangzhou Night" serves as a platform for promoting Xinjiang products and expanding sales channels for the company [4][11][12] - The company has established a strong connection with Xinjiang, focusing on enhancing the brand recognition and sales of Xinjiang products through strategic collaborations [16][17][26] Group 1: Company Strategy - The company aims to transition from resource output to brand output, actively promoting Xinjiang products to broader markets [3][4] - Since its establishment in 2012, the company has focused on improving food safety and advocating for healthy lifestyles, covering over 300 cities and more than 30 million mid-to-high-end users [8][9][10] Group 2: Partnerships and Collaborations - The company has engaged in multiple collaborations with Xinjiang agricultural entities, including a 60 million procurement agreement with the Aksu Poverty Alleviation Office and a strategic partnership with Xinjiang New China Construction Company [20][24] - Recent initiatives include a focus on brand building, multi-channel sales, smart agriculture, and supply chain optimization to enhance operational capabilities in Xinjiang [25][26] Group 3: Product Promotion - The event showcased a variety of Xinjiang products, such as Kashi melons, new plums, pistachios, and red dates, which attracted significant interest [12][14] - The company emphasizes that promoting Xinjiang products is not merely about logistics but about ensuring that high-quality goods are recognized and appreciated by consumers [26][28]

Core Insights - The transformation of Xinjiang's agricultural sector emphasizes a market-oriented approach to production and branding, enhancing the agricultural value chain and promoting rural revitalization [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and standards, moving away from primary processing to deep processing, which enhances product value and strengthens the industry [1] - The introduction of leading processing enterprises has significantly increased the value of agricultural products, such as transforming low-grade fruits into high-value products like jams and wines, thereby boosting local employment and income [1] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with examples like the organic flour and handmade noodles from Qitai County achieving international certification and high demand, leading to substantial annual revenue [2] - The transition from "selling what is available" to "selling what is desired" through quality enhancement and brand building allows agricultural products to meet deeper consumer needs, moving away from price competition [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to increase their value, as demonstrated by the Shule County mushroom production exceeding local demand and relying on established sales channels [2] - Investments in infrastructure, cold chain storage, and market access are crucial for transforming simple cultivation into integrated production and sales, ensuring both quality production and broader market reach [2] Group 4: Collaborative Efforts - The path to value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on optimizing infrastructure, fostering innovation, and creating a supportive business environment [3] - Emphasizing the need for a coordinated approach, the government is encouraged to enhance the business climate while enterprises and farmers work together to form beneficial partnerships [3]

Core Insights - The transformation of Xinjiang's agricultural sector is driven by a focus on market-oriented production and brand-driven sales, enhancing the agricultural value chain and increasing added value [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and high standards, moving away from the traditional model of selling low-priced primary products [1] - The introduction of leading processing enterprises has enabled the conversion of raw agricultural products into high-value processed goods, creating job opportunities and increasing local income [1][2] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with local products achieving international organic certification and significant market demand [2] - The transition from "selling what is available" to "selling what is desired" is crucial for upgrading agricultural products from generic to premium status [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to appreciate in value, as demonstrated by the success of the "Rujiangqing" edible fungus ecological technology demonstration park [2] - Investments in cold chain storage and logistics have extended the sales period of products, allowing for better market penetration and sales opportunities [2] Group 4: Collaborative Efforts - Successful value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on infrastructure improvement, innovation, and quality management [3] - The emphasis on aligning with local resource endowments and industry foundations is essential for achieving high-quality development in Xinjiang's agricultural sector [3]

Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].

Group 1: Agricultural Development - The introduction of new cotton varieties in Shache County has led to a significant increase in yield, with an average increase of over 50 kg per mu compared to previous varieties [7][8] - The coverage rate of leading cotton varieties in the county reached 240,000 mu, with intentions to plant 700,000 mu in the following year [7] - The county has also seen improvements in wheat and corn varieties, with the quality of first-grade wheat doubling compared to the previous year [8] Group 2: Policy and Financial Support - The implementation of a subsidy program for high-quality seeds has encouraged farmers to adopt better agricultural practices, with a 40% subsidy provided for seed costs [7] - A targeted assistance program has benefited over 60,000 households, with financial incentives for increasing corn yields and improving livestock breeding [9] - The county's agricultural development strategy includes integrating resources and enhancing the supply chain for various agricultural products [9] Group 3: Ecological Restoration and Industry Enhancement - Efforts to restore abandoned mines in the Karamay area have transformed the landscape, promoting ecological balance and agricultural productivity [12][13] - The introduction of advanced processing techniques for seabuckthorn has led to the production of popular consumer products, enhancing local economic development [11] - The focus on ecological restoration is aimed at creating sustainable agricultural practices that benefit local communities [14] Group 4: Water Supply and Infrastructure Development - The construction of small-scale water diversion projects in Jinghe County aims to provide consistent and quality water supply to rural areas, achieving a 99% rural tap water coverage rate by the end of 2024 [15][17] - Innovative methods have been employed to address challenges in water supply infrastructure, ensuring that clean water is accessible to rural populations [16] - The ongoing efforts in water supply projects reflect a commitment to improving living conditions and supporting agricultural activities in the region [17]

Core Viewpoint - The article highlights the collaborative efforts of various ethnic groups in Xinjiang, showcasing significant improvements in living standards, economic development, and social cohesion over the past 70 years, particularly since the 18th National Congress of the Communist Party of China [2][21]. Economic Development - Xinjiang's collective income for 2024 is projected to exceed 2.3 million yuan, reflecting the successful implementation of local agricultural and tourism initiatives [12]. - The region has seen a rise in new industries, with the new energy sector expected to have the largest installed capacity in the country by 2024, alongside the establishment of a billion-level wind power equipment industry cluster and over 30 AI data centers [24]. - Xinjiang's import and export volume has surpassed 100 billion yuan for three consecutive years since 2022, positioning the region as a key hub for the Belt and Road Initiative [28]. Social Welfare - More than 70% of fiscal spending in Xinjiang is directed towards social welfare, ensuring stable employment for all capable individuals in urban and rural areas [22]. - The standardization rate of township health clinics and village health rooms has reached 100%, with remote diagnosis services available in all townships, and the retention rate for compulsory education remains above 99% [22]. Environmental Improvement - The construction of the world's longest ecological barrier around the Taklamakan Desert has been completed, contributing to significant environmental restoration and the transformation of barren land into productive agricultural areas [26]. Community Cohesion - Residents of various ethnic backgrounds in Xinjiang have formed strong community bonds, likening their unity to that of pomegranate seeds, which symbolizes their collective efforts towards prosperity [10][20].

Core Insights - The 33rd Guangzhou Expo showcased the economic transformation from "one-way assistance" to "mutual benefit" between Guangzhou and Shufu County, Xinjiang, highlighting the role of consumption assistance in promoting local industry and quality products to the Guangzhou market [3][6] Group 1: Exhibition Highlights - Shufu County's special exhibition area, covering 90 square meters, featured over 100 products from 11 enterprises, showcasing unique regional culture and natural gifts [4] - The exhibition included standout products such as the new variety of apricots, "Xinmei," which has been upgraded in packaging and taste to attract younger consumers, enhancing market competitiveness [4] - Cultural and creative products were also prominently displayed, integrating local history and customs into various handcrafted and innovative lifestyle items [4] Group 2: Innovative Exhibition Model - The exhibition utilized an immersive experience with visual displays, videos, and physical products, allowing visitors to gain a deeper understanding of Shufu's culture and industry [5] - A grand lighting ceremony titled "Shufu Quality Products Enter the Bay Area" was held on the opening day, showcasing Shufu's unique products to a broader audience [5] Group 3: Industry Collaboration and Tourism Development - The Guangzhou aid team has facilitated partnerships between Shufu County enterprises and distributors in Guangdong and the Greater Bay Area, promoting local products and enhancing their recognition [6] - The ongoing "Xinjiang Products Southbound, Guangdong Products Northbound" initiative has expanded the market for Shufu's quality products [6] - Shufu County is leveraging its rich tourism resources, including cultural heritage and scenic spots, to develop its cultural tourism industry, creating a positive interaction between consumption assistance and industrial development [6]

Core Insights - The article highlights the success story of Alim·Yiming, who won the title of "New Mei Champion" at the 2025 China New Mei Industry Conference, showcasing the integration of technology in modern agriculture and its role in achieving common prosperity [6][9][32]. Group 1: Champion's Achievement - Alim·Yiming's new mei was selected from 80 competitors based on over 10 criteria, including fruit size, sweetness, and taste [7][8]. - His new mei has a high quality characterized by "large fruit, small pit, thick flesh, juicy, and high sweetness," which has garnered national attention [8][9]. - The new mei can sell for 60 yuan per kilogram in the Guangzhou market, double the price of ordinary fruits, indicating strong market demand [22][23]. Group 2: Technological Integration - The cultivation process utilizes a smart agricultural system that provides real-time data on soil moisture, temperature, and nutrient content, enhancing precision in farming [15][17]. - The yield of new mei has increased from 1.2 tons to 1.8 tons per acre, with a high quality rate of 92%, demonstrating the effectiveness of scientific farming techniques [21][32]. Group 3: Community and Collaboration - Alim·Yiming established a new mei planting cooperative in 2019, providing comprehensive services from seedling cultivation to sales, which has helped over 300 local farmers improve their planting techniques [28][30]. - The cooperative's annual sales have surpassed 10 million yuan, and the new mei has reached high-end markets in over 30 provinces and cities, as well as exports to Southeast Asia and Central Asia [31][32]. Group 4: Industry Growth - The new mei planting area in Kashgar County has reached 570,000 acres, with an annual output of 410,000 tons and a production value exceeding 8 billion yuan, significantly contributing to local employment and rural revitalization [32][33]. - The establishment of a national modern agricultural industrial park and the presence of 25 deep processing enterprises highlight the growth potential of the new mei industry [33][35].

Core Insights - Xinjiang's fruit industry is experiencing significant growth, with improved management practices and extended sales networks leading to increased market presence and profitability [1][5][6] Group 1: Enhanced Management Practices - The introduction of modern monitoring equipment in red date cultivation has improved planting efficiency and quality, allowing farmers to better manage water and fertilizer [2] - The shift from traditional farming methods to precision management has resulted in higher yields and better quality for various fruits, including new varieties of plums [2][3] Group 2: Industry Chain Extension - The focus on extending the industry chain has allowed for added value from production to consumption, transforming fresh fruits into processed products like dried fruits, juices, and jams [3][5] - Collaboration with well-known companies has facilitated the establishment of a complete industry chain, enhancing the economic viability of local fruit production [3] Group 3: Logistics and Sales Network Development - The establishment of a comprehensive cold chain logistics system has addressed the challenges of short shelf life and high transportation requirements for Xinjiang's fruits [5] - The integration of online and offline sales strategies has improved market access, with significant increases in procurement volumes from local producers [5][6]