全年出口额将突 破2亿元！疏附 这个批发市场搭 起"跨国纽带"_ 南方+_南方plus 日前，坐落于疏 附县的喀什疆南 农副产品批发市 场（下称"疆南 农批市场"）一 派繁忙，圣女 果、大葱等新鲜 蔬果被有序装载 上冷链物流车， 将经吐尔尕特口 岸出境运往吉尔 吉斯斯坦，让中 亚居民第一时间 尝到来自疏附的 新鲜滋味。 作为南疆地区规 模最大、功能最 全的一级果蔬批 发交易市场，疆 南农批市场由广 东对口援建、援 疆企业喀什疆南 农副产品批发市 场有限公司运 营。今年以来， 市场出口业务持 续向好，1-10月 累计出口蔬果 1183车、共 24599吨，货值 逾1.4亿元人民 币。按照当前增 长态势，预计全 年出口蔬果金额 将突破2亿元大 关。 设立海外批发中 心，最快次日达 市场负责人彭永 建介绍，随着中 吉乌铁路开建 众对中国果蔬的 喜爱度不断提 升，饮食文化认 同持续增强，带 动果蔬出口量大 幅增长。据了 解，此次出口的 蔬果大多来自疆 南农批市场设在 疏附县的出口蔬 菜基地，总面积 达5000亩。 今年6月6日，疏 附县惠疏农副产 品专业合作社和 粤喀情深农副产 品批发农民专业 合作社的蔬菜出 口基地 ...

南农晨读 | 牛蛙 牛哇！_南方+_ 南方plus 【今日关注】 伶仃洋上的"钢 铁岛屿"：三位 海洋牧场"主理 人"的牧渔日记 | 海上新农人④ 三个背景迥异 的"海上新农 人"，共同选择 将时光交给这片 海。在这里，从 近海到深蓝、从 经验到科技、从 传统渔业到现代 牧海，每天上演 着碰撞与交融， 讲述了一个关于 广东海洋渔业深 刻变革的故事。 "疆品南下 粤品 北上"："三 力"练就跨越山 海的百亿工程 岁末严冬，一年 的忙碌进入尾 声。新疆喀什伽 师县西克尔库勒 镇，村民麦尔耶 年500元，从结 婚到生小孩不足 月罚款3000 元......"这则告示 虽已撤下，但不 能止于撤下，其 荒诞的背后是严 肃的现实，以管 理之名行收费之 实，用经济手段 干预村民私人生 活，既侵害了公 民婚姻自由这一 基本权利，也暴 露少数村庄管理 简单粗暴化的思 维定势。 【乡村振兴】 木古丽·米提吉 算着账本，满是 欣喜。"瓜果有 广东的老板收 购，卖出了好价 钱。伽师瓜净赚 4万元，比去年 多1万元；新梅 也赚了2万 元！"万里之外 的广东，对口援 疆地区名优产品 体验馆分布在粤 港澳大湾区主要 城市。体验馆 内，消费 ...

Core Viewpoint - The "Xinjiang Products Southbound, Guangdong Products Northbound" initiative is a significant trade project aimed at enhancing economic cooperation between Guangdong and Xinjiang, facilitating the exchange of local products and promoting mutual benefits for both regions [7][9][12]. Group 1: Project Overview - The initiative has facilitated a bilateral trade exchange of 182 billion yuan since its inception, with over 79 billion yuan exchanged in the current year alone [12][13]. - The project serves as a platform for the sale of distinctive products from both regions, enhancing local farmers' incomes and promoting economic growth [5][11]. Group 2: Strategic Importance - The initiative is designed to break the traditional one-way support model, fostering a two-way empowerment concept and integrating the economies of Guangdong and Xinjiang into the national market [28][30]. - It aligns with national strategies to strengthen domestic circulation and build a unified market, leveraging Guangdong's market potential and Xinjiang's geographical advantages [39][41]. Group 3: Operational Mechanisms - The project emphasizes logistical improvements, including the establishment of a 5G smart logistics port in Kashgar, which enhances the efficiency of product distribution [64][68]. - Direct flight routes and international rail services have been introduced to facilitate trade, with significant increases in cargo volume and value reported [75][72]. Group 4: Long-term Impact - The initiative aims to create lasting benefits for local communities by enhancing product branding and market presence through media and promotional activities [110][134]. - Continuous engagement through online platforms and physical experience centers in the Greater Bay Area has been established to maintain consumer interest and drive sales [115][126]. Group 5: Community Benefits - The project has been instrumental in improving the livelihoods of local farmers, with notable increases in product sales and market reach, transforming local agricultural practices [131][141]. - Training programs for local farmers in e-commerce and modern agricultural practices have been implemented, boosting confidence and skills for future growth [139][142].

Core Insights - The new plum industry in Kashi County, Xinjiang, has developed a complete industrial chain from planting to processing and sales, significantly improving local farmers' incomes and employment opportunities [1][2][5] Group 1: Industry Development - Kashi County has established a cold chain storage system with a total capacity of 500,000 tons, enhancing the preservation and transportation of fresh plums [3] - The introduction of processing companies has led to the creation of 22 deep-processing products, attracting 25 leading enterprises to the region [2][5] Group 2: Economic Impact - The total output value of the new plum industry has exceeded 10 billion yuan, providing employment for over 200,000 people and raising the average income of local farmers to 17,000 yuan [5] - The area under new plum cultivation has reached 570,000 acres, with a production volume of over 390,000 tons, accounting for 50% and 70% of the national totals, respectively [5]

Core Insights - The new plum industry in Kashgar, Xinjiang, has significantly improved the income of local farmers, with one farmer reporting earnings of nearly 390,000 yuan from over 20,000 kilograms sold at 18 yuan per kilogram [1] - The industry has transitioned from traditional crops like corn and cotton to new plums, leading to poverty alleviation in the region, with Kashgar County officially removing its poverty designation in 2020 [1] - The establishment of a complete industrial chain from planting to processing and sales has been crucial for the success of the new plum industry, with 25 leading enterprises now operating in the area [2] Industry Development - The introduction of processing companies has ensured that plums do not go unsold, with major companies like JD.com and Huiyuan entering the market [2] - The county has developed a cold chain storage system with a total capacity of 500,000 tons, which helps preserve the quality of fresh plums during transportation [3] - The new plum industry has expanded to cover 570,000 acres, producing over 390,000 tons, accounting for 50% and 70% of the national planting area and production, respectively [4] Economic Impact - The total industrial output value of the new plum industry has surpassed 10 billion yuan, creating employment for over 200,000 people and raising the average income of farmers to 17,000 yuan [4]

Core Insights - The article highlights the significant role of the Xinjiang Kashi region in the production and sales of new plums, with the area becoming the largest production base in China, contributing to rural revitalization and farmer income growth [1][2]. Financial Support and Initiatives - The People's Bank of China has implemented financial support initiatives for the new plum industry, including a focus on "ten million tons of fruit income" as a key task for rural revitalization [1][2]. - Since 2022, a total of 28.9 billion yuan has been allocated in agricultural loans to Kashi County, facilitating low-interest loans of 36.38 billion yuan and benefiting nearly 57,000 market entities [2][3]. Innovative Financial Products - Financial institutions have introduced innovative loan products like "New Plum Loan," which offers high credit limits, low interest rates, and flexible terms to address financing challenges in the new plum industry [3][4]. - As of August, over 17,000 "New Plum Loans" have been issued, amounting to 1.31 billion yuan, covering all 310 administrative villages in Kashi County [3][4]. Comprehensive Service System - The "New Plum Loan+" initiative has developed a financial supply chain service system that supports the entire new plum industry chain from planting to sales, enhancing farmers' income and providing financial security [4][5]. - The program has issued 14,904 loans totaling 8.35 billion yuan, promoting the large-scale cultivation of over 240,000 acres of new plums [4][5]. Addressing Industry Challenges - The "New Plum Loan" addresses logistical challenges by financing cold storage construction, transportation vehicles, and online marketing platforms, with 2,138 loans issued for these purposes, supporting the construction of 14,304 square meters of storage [5][6]. - The program also supports processing enterprises by offering various collateral options, resulting in 200 million yuan in loans benefiting nearly 400 processing companies and cooperatives [6]. Industry Growth and Transformation - With financial backing, the new plum industry has transitioned from extensive planting to standardized and large-scale production, significantly increasing added value and contributing to rural income and revitalization [6].

Core Insights - The event "Guangzhou Night" serves as a platform for promoting Xinjiang products and expanding sales channels for the company [4][11][12] - The company has established a strong connection with Xinjiang, focusing on enhancing the brand recognition and sales of Xinjiang products through strategic collaborations [16][17][26] Group 1: Company Strategy - The company aims to transition from resource output to brand output, actively promoting Xinjiang products to broader markets [3][4] - Since its establishment in 2012, the company has focused on improving food safety and advocating for healthy lifestyles, covering over 300 cities and more than 30 million mid-to-high-end users [8][9][10] Group 2: Partnerships and Collaborations - The company has engaged in multiple collaborations with Xinjiang agricultural entities, including a 60 million procurement agreement with the Aksu Poverty Alleviation Office and a strategic partnership with Xinjiang New China Construction Company [20][24] - Recent initiatives include a focus on brand building, multi-channel sales, smart agriculture, and supply chain optimization to enhance operational capabilities in Xinjiang [25][26] Group 3: Product Promotion - The event showcased a variety of Xinjiang products, such as Kashi melons, new plums, pistachios, and red dates, which attracted significant interest [12][14] - The company emphasizes that promoting Xinjiang products is not merely about logistics but about ensuring that high-quality goods are recognized and appreciated by consumers [26][28]

Core Insights - The transformation of Xinjiang's agricultural sector emphasizes a market-oriented approach to production and branding, enhancing the agricultural value chain and promoting rural revitalization [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and standards, moving away from primary processing to deep processing, which enhances product value and strengthens the industry [1] - The introduction of leading processing enterprises has significantly increased the value of agricultural products, such as transforming low-grade fruits into high-value products like jams and wines, thereby boosting local employment and income [1] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with examples like the organic flour and handmade noodles from Qitai County achieving international certification and high demand, leading to substantial annual revenue [2] - The transition from "selling what is available" to "selling what is desired" through quality enhancement and brand building allows agricultural products to meet deeper consumer needs, moving away from price competition [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to increase their value, as demonstrated by the Shule County mushroom production exceeding local demand and relying on established sales channels [2] - Investments in infrastructure, cold chain storage, and market access are crucial for transforming simple cultivation into integrated production and sales, ensuring both quality production and broader market reach [2] Group 4: Collaborative Efforts - The path to value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on optimizing infrastructure, fostering innovation, and creating a supportive business environment [3] - Emphasizing the need for a coordinated approach, the government is encouraged to enhance the business climate while enterprises and farmers work together to form beneficial partnerships [3]

Core Insights - The transformation of Xinjiang's agricultural sector is driven by a focus on market-oriented production and brand-driven sales, enhancing the agricultural value chain and increasing added value [1][2][3] Group 1: Agricultural Development - Xinjiang's agricultural development is shifting from high yield to high quality and high standards, moving away from the traditional model of selling low-priced primary products [1] - The introduction of leading processing enterprises has enabled the conversion of raw agricultural products into high-value processed goods, creating job opportunities and increasing local income [1][2] Group 2: Brand Building - Brand development acts as an amplifier for agricultural products, with local products achieving international organic certification and significant market demand [2] - The transition from "selling what is available" to "selling what is desired" is crucial for upgrading agricultural products from generic to premium status [2] Group 3: Market Expansion - Agricultural products must reach beyond local markets to appreciate in value, as demonstrated by the success of the "Rujiangqing" edible fungus ecological technology demonstration park [2] - Investments in cold chain storage and logistics have extended the sales period of products, allowing for better market penetration and sales opportunities [2] Group 4: Collaborative Efforts - Successful value addition in agriculture requires collaborative efforts among government, enterprises, and farmers, focusing on infrastructure improvement, innovation, and quality management [3] - The emphasis on aligning with local resource endowments and industry foundations is essential for achieving high-quality development in Xinjiang's agricultural sector [3]

Core Viewpoint - The "Golden Week" saw a significant increase in the sales of Xinjiang products in the Guangdong-Hong Kong-Macao Greater Bay Area, driven by consumer enthusiasm and effective marketing strategies [11][12][41]. Group 1: Sales Performance - During the double festival period, sales of Xinjiang products in the Greater Bay Area surged, with some sales exceeding one million yuan in specific experience centers [12][41]. - The online sales platform for the "Xinjiang products southbound, Guangdong products northbound" initiative achieved over 2.3 million yuan in total sales during the double festival [43]. - Specific products like Kashi melons and Xinjiang long-staple cotton items saw high demand, with Kashi melon sales reaching over 600,000 yuan [35][39]. Group 2: Consumer Behavior - Consumers in the Greater Bay Area showed a strong preference for high-quality Xinjiang products, with many purchasing items for family gatherings during the festivals [26][30]. - The enthusiasm for Xinjiang products was evident, as consumers quickly sold out items like Kashi melons and red dates during the festival [34][38]. - The marketing strategies, including creative branding and promotional events, effectively engaged consumers and enhanced product visibility [70][79]. Group 3: Business Collaboration - The "Xinjiang products southbound, Guangdong products northbound" initiative facilitated cooperation between enterprises from both regions, enhancing market access and product distribution [48][56]. - The initiative also included events like the "Guangzhou Night" supply-demand matching activity, which helped build partnerships between Xinjiang and Guangdong businesses [48][60]. - The establishment of logistics connections and the integration of supply chains were emphasized to improve efficiency in product delivery from Xinjiang to Guangdong [64][66]. Group 4: Brand Development - The initiative has contributed to the elevation of brand value for Xinjiang products, with successful case studies demonstrating the transition from regional to national branding [91][93]. - The collaboration has also led to the development of a comprehensive quality control system for products, enhancing their market competitiveness [60][93]. - The "media+" approach in promoting regional public brands has proven effective in connecting consumers with high-quality products, showcasing the potential for further growth in brand recognition [99][100].