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新央企重要任命!兰祥文升任长安凯程副董事长 董晨睿出任总裁 | 头条
第一商用车网· 2025-08-02 06:10
Core Viewpoint - The article highlights the strategic transformation of Changan Kaicheng under the new state-owned enterprise framework, emphasizing its commitment to market-oriented operations and global competitiveness [1][2][3]. Group 1: Leadership Changes - Changan Kaicheng appointed Dong Chenrui as the new president, bringing 23 years of commercial vehicle experience to the role, which is expected to enhance the company's strategic transformation and management [1][3][4]. - The appointment of Dong Chenrui signifies a shift towards a more market-driven approach, breaking away from traditional state-owned enterprise characteristics [2][3]. Group 2: Market Position and Performance - Changan Kaicheng has been in the commercial vehicle sector for 41 years, gaining the trust of over 10 million users, and is now focusing on electric and intelligent vehicle development [2]. - In the first half of 2025, the company achieved cumulative sales of over 140,000 units, with new energy products selling 25,700 units, marking a year-on-year increase of 158.9% [2]. Group 3: Global Strategy - The company is pursuing a global strategy, establishing overseas KD factories and expanding its market presence in Southeast Asia, Central and South America, Europe, and the Middle East [9]. - In 2024, Changan Kaicheng aims to export 66,700 units, with 43,200 units already exported in the first half of the year, reflecting a year-on-year growth of 7.9% [9]. Group 4: Strategic Innovation - Dong Chenrui's expertise in strategic innovation and marketing will help Changan Kaicheng build a modern marketing and operational system, aligning with its dual-track strategy of smart logistics and intelligent pickups [6][7]. - The company is focused on transforming from a traditional commercial vehicle brand to a smart new energy commercial vehicle technology brand [2].