Core Insights - The company reported a revenue of 8.168 billion yuan for the first half of 2025, representing a year-on-year decrease of 2.6% [1] - The net profit attributable to shareholders was 2.06 billion yuan, down 8.0% year-on-year [1] - Basic earnings per share decreased by 8.06% to 1.14 yuan [1] Revenue Analysis - The decline in revenue is attributed to changes in product structure and a slight decrease in sales compared to the same period last year [1] Business Focus - The company is concentrating on three main business areas: electrical connections, smart electrical lighting, and new energy [1] - Electrical connection products include converters (i.e., sockets), digital accessories, and power tools [1] - Smart electrical lighting products encompass wall switches and sockets, LED lighting (including smart lighting), safety circuit breakers, smart bathroom heaters, smart clothes drying racks, smart locks, and smart curtain machines [1] - New energy products primarily consist of electric vehicle charging piles/guns, home energy storage, commercial and industrial energy storage, and portable outdoor energy storage [1]

Core Viewpoint - Bull Group is expanding its new energy business, including charging piles and energy storage, amid slowing growth in its core businesses of electrical connections and smart electrical lighting [2][3]. Group 1: Business Performance - In 2024, Bull Group achieved operating revenue of 16.831 billion yuan, a year-on-year increase of 7.24%, and a net profit attributable to shareholders of 4.272 billion yuan, up 10.39% [3]. - The growth rates for both operating revenue and net profit in 2024 are the lowest in four years, with revenue growth rates from 2021 to 2024 being 23.22%, 13.70%, 11.46%, and 7.24% respectively [3][5]. - The electrical connection business generated revenue of 7.683 billion yuan in 2024, growing by 4.01% [4]. Group 2: Core Business Challenges - The revenue growth of the electrical connection business has slowed, with growth rates dropping from 15.58% in 2021 to 4.22% in 2022 and 4.77% in 2023 [5]. - The smart electrical lighting business has also seen a significant decline in revenue growth, from 36.90% in 2021 to 5.42% in 2024 [5]. Group 3: New Energy Business Expansion - The new energy business achieved revenue of 777 million yuan in 2024, a remarkable increase of 104.75%, becoming a new growth driver for the company [6]. - Bull Group is focusing on fast-charging products and aims to enhance its market position in personal charging piles through increased brand and marketing efforts [6][7]. Group 4: Internationalization Strategy - In 2024, Bull Group's overseas revenue reached 239 million yuan, growing by 36.75%, although the gross margin decreased by 10.80 percentage points [6][7]. - The company is expanding its business into emerging markets and Europe, developing a diverse product line that includes wall switches, lighting, and energy storage solutions [7].