（来源：中国旅游报） 转自：中国旅游报 活动现场发布了"请到泰州过大年"文旅活动及优惠举措，3条精品旅游线路为游客解锁泰州多元年味体 验。其中，"骏马迎春·韵味泰州年"线路串联水乡雅韵与红色记忆，"一马当鲜·寻味泰州年"线路以美食 为代表，"人欢马跃·趣味泰州年"线路主打互动体验，满足全家出游需求。此外，泰州还推出景区门票 减免、"冠军乐游冠军城""新婚新人泰州过新年"等优惠福利，为游客带来实实在在的优惠。 据介绍，春节期间，泰州将融入"苏超"赛事记忆，推出近600场文旅活动，涵盖民俗展演、文博展览、 创意市集等类别，让"敢拼敢赢"的泰州黑马精神与新春年味深度交融，让游客走进"苏超"冠军城，在水 城年味中感受传统与新潮的碰撞。 活动现场还开设了文明实践集市，旅游文创区摆满了特色宣传品与文创产品，更有融入"苏超"冠军元素 的主题文创产品，让"苏超"记忆可触可感。 本报讯（记者 邰子君）2月3日，2026江苏省泰州市第六届春节村晚暨"请到泰州过大年"启动活动在泰 州市海陵区举办。活动以"游'苏超'冠军城 享幸福泰州年"为主题，用精彩的文艺表演、丰厚的惠民福 利、多元的互动体验，拉开泰州马年春节文旅活动的大幕。 ...

Core Viewpoint - Lijiang Co., Ltd. (002033) is actively developing its presence in the IP economy, leveraging its natural and cultural assets to enhance tourism and related services [1] Company Developments - As of October 29, 2025, Lijiang Co., Ltd. closed at 8.69 yuan, with a slight increase of 0.35% and a trading volume of 85,000 shares, amounting to a transaction value of 73.5 million yuan [1] - The company has established a dual IP development framework, focusing on "Yulong Snow Mountain" as a natural IP and "Impression Lijiang" as a cultural IP, which are key to its branding strategy [1] Investment and Financial Insights - On October 29, the net outflow of main funds was 6.62 million yuan, indicating a cautious short-term attitude from major investors [1] - The fund flow analysis showed that retail investors contributed a net inflow of 1.61 million yuan, while speculative funds saw a net inflow of 5.01 million yuan [1]

Core Viewpoint - Lijiang Co., Ltd. is actively developing its IP economy, leveraging its natural and cultural assets to enhance tourism experiences and drive growth [2]. Group 1: Company Performance - As of October 13, 2025, Lijiang Co., Ltd. closed at 8.45 yuan, down 1.05%, with a turnover rate of 2.62%, a trading volume of 144,000 shares, and a transaction value of 121 million yuan [1]. - The company reported a net outflow of 9.7463 million yuan from main funds on October 13, indicating a trend of capital withdrawal [3]. Group 2: IP Economy Development - The company has established a dual IP framework, focusing on "Yulong Snow Mountain" as a natural IP and "Impression Lijiang" as a cultural IP, which are key to its branding and tourism strategy [2]. - Lijiang Co., Ltd. is expanding its offerings around these IPs, including tourism cable cars, dining, cultural products, and high-end resorts, to enhance visitor experiences and capitalize on its unique resources [2]. Group 3: Upcoming Financial Disclosure - The company plans to release its third-quarter report on October 25, 2025, with normal business operations reported for the third quarter [2].

Summary of the Conference Call Industry Overview - The conference call focused on the tourism industry in China, particularly during the 2025 May Day holiday period, which saw significant growth in domestic travel and spending. Key Points and Arguments Tourism Growth Metrics - Domestic travel reached 314 million trips during the May Day holiday, a year-on-year increase of 6.4% [1] - Total spending by domestic tourists was approximately 180.27 billion yuan, reflecting an 8% increase year-on-year [1] - Cross-regional movement of people reached 1.467 billion during the holiday, with a daily average of 293 million, marking a growth of 8% compared to the previous year [3] - Railway passenger numbers hit a historical high, with 23.12 million passengers on May 1 alone, surpassing previous daily records [4] - Outbound tourism orders increased by 20% year-on-year, while inbound tourism orders surged by 173% [5][19] Emerging Trends in Tourism - The rise of "county tourism" has become a significant trend, with bookings in rural areas increasing by over 80% [9] - New tourism models such as "reverse tourism" and "micro-vacations" are gaining popularity [1] - The concept of "ticket economy" is emerging, connecting various consumption activities like shopping, dining, and travel [7] Changes in Consumer Behavior - There is a noticeable shift towards personalized and high-quality travel experiences, with increasing demand for customized travel packages [11] - Consumers are increasingly opting for online purchases of travel-related products, reflecting a change in shopping habits [12] - The popularity of cultural and creative products is on the rise, with a market size reaching 18 billion yuan in 2023 [16] Impact of Technology on Tourism - The integration of technology in tourism is expected to reach a market size of 1.4555 trillion yuan by 2025, indicating significant growth potential [27] - Technologies such as AI, VR, and AR are being utilized to enhance the travel experience and optimize service delivery [28][30] Economic Implications - The tourism sector is seen as a key driver of economic growth, with related industries such as retail and hospitality experiencing revenue increases of 20% to 35% during the holiday [37] - The growth in tourism is also contributing to job creation and boosting consumer confidence in the economy [38] Future Outlook - The tourism industry is expected to continue evolving towards diversification, quality enhancement, and digitalization [40] - There is a call for the reinstatement of the May Day Golden Week to further stimulate tourism and economic activity [43] Other Important Insights - The conference highlighted the importance of international tourism, with inbound tourist spending increasing by 180% [22] - The discussion emphasized the need for policy adjustments to enhance the attractiveness of China's tourism offerings and improve service quality for foreign visitors [24] This summary encapsulates the key insights and trends discussed during the conference call, reflecting the dynamic nature of the tourism industry in China and its broader economic implications.