产业扶持部分，明确了建设"泉水之都"的核心标识和"国际化旅游城市"的发展定位，以及"泉城济南"的 地方旅游品牌，着力将旅游业打造成为新兴的战略性支柱产业和具有显著时代特征的民生产业、幸福产 业。强化财政支持、用地保障、金融扶持、人才培养等措施，引导社会资本加大旅游业投资，鼓励民营 企业参与旅游基础设施建设和运营，培育、引进和发展壮大旅游企业，带动旅游规模化、品牌化发展。 同时，统筹全市旅游形象推介，创新旅游宣传营销方式，鼓励利用新媒体拓宽传播渠道；鼓励旅游创意 品牌和产品研发推广，提升城市旅游品牌国内和国际影响力。 业态培育部分，立足推动旅游与农业、工业、商业、体育、科技等领域深度融合，培育旅游新产品、新 业态。支持乡村旅游提质增效，推进精品民宿、乡村酒店、田园观光、农事体验等项目；支持利用工业 遗产等资源，开发工业文化认知和体验、工业科普等产品；推动地标性旅游消费载体、夜间文化和旅游 消费集聚区建设，推进智慧饭店、绿色饭店建设，开展鲁菜等美食文化旅游活动；培育发展足球、冬 泳、马拉松、滑雪等赛事旅游和航空运动；推进数字化旅游体验产品研发、数字技术展示和运用，支持 使用虚拟现实等技术开发数字化旅游产品；发挥" ...

Core Insights - Zhengzhou is enhancing its cultural tourism and positioning itself as an international consumption center, aiming to attract 170 million domestic and international tourists and achieve over 200 billion yuan in tourism revenue by 2024 [9][12]. Group 1: Cultural and Tourism Development - Zhengzhou is focusing on cultural prosperity and has achieved significant milestones, including the designation of Zhengzhou Yinki International Tourism Resort as a national-level tourist resort and the recognition of various cultural projects [9][10]. - The city is developing a comprehensive display system for Chinese civilization, with 116 museums established, promoting the theme of "Summer and Shang Capital, Yellow Emperor's Hometown" [10][11]. Group 2: Integration of Modern and Traditional Elements - The city is leveraging digital technology to enhance visitor experiences at cultural sites, such as the newly opened Dahu Village Ruins Museum, which utilizes advanced digital techniques for immersive storytelling [10][11]. - Zhengzhou is promoting a cultural tourism belt that integrates natural and cultural resources, focusing on the Yellow River and Mount Song, to create premium travel routes [11][12]. Group 3: Youth Engagement and New Consumption Trends - The city is revitalizing urban spaces to attract younger demographics, with new commercial districts like Baidu New Scene offering a blend of historical and modern experiences [13][14]. - Zhengzhou is fostering popular brands and cultural consumption trends, with a notable increase in inbound tourists by 18% in the first half of the year [14][15]. Group 4: Performing Arts and Entertainment - Zhengzhou is positioning itself as a "City of Performing Arts," hosting numerous concerts and performances that attract large audiences and stimulate local consumption [18][19]. - The city supports various theatrical productions and has established a brand around its rich cultural heritage, with performances like "Only Henan: Drama Wonderland" and "Zen Buddhism Shaolin: Music Grand Ceremony" gaining national recognition [19].

Summary of the Conference Call Industry Overview - The conference call focused on the tourism industry in China, particularly during the 2025 May Day holiday period, which saw significant growth in domestic travel and spending. Key Points and Arguments Tourism Growth Metrics - Domestic travel reached 314 million trips during the May Day holiday, a year-on-year increase of 6.4% [1] - Total spending by domestic tourists was approximately 180.27 billion yuan, reflecting an 8% increase year-on-year [1] - Cross-regional movement of people reached 1.467 billion during the holiday, with a daily average of 293 million, marking a growth of 8% compared to the previous year [3] - Railway passenger numbers hit a historical high, with 23.12 million passengers on May 1 alone, surpassing previous daily records [4] - Outbound tourism orders increased by 20% year-on-year, while inbound tourism orders surged by 173% [5][19] Emerging Trends in Tourism - The rise of "county tourism" has become a significant trend, with bookings in rural areas increasing by over 80% [9] - New tourism models such as "reverse tourism" and "micro-vacations" are gaining popularity [1] - The concept of "ticket economy" is emerging, connecting various consumption activities like shopping, dining, and travel [7] Changes in Consumer Behavior - There is a noticeable shift towards personalized and high-quality travel experiences, with increasing demand for customized travel packages [11] - Consumers are increasingly opting for online purchases of travel-related products, reflecting a change in shopping habits [12] - The popularity of cultural and creative products is on the rise, with a market size reaching 18 billion yuan in 2023 [16] Impact of Technology on Tourism - The integration of technology in tourism is expected to reach a market size of 1.4555 trillion yuan by 2025, indicating significant growth potential [27] - Technologies such as AI, VR, and AR are being utilized to enhance the travel experience and optimize service delivery [28][30] Economic Implications - The tourism sector is seen as a key driver of economic growth, with related industries such as retail and hospitality experiencing revenue increases of 20% to 35% during the holiday [37] - The growth in tourism is also contributing to job creation and boosting consumer confidence in the economy [38] Future Outlook - The tourism industry is expected to continue evolving towards diversification, quality enhancement, and digitalization [40] - There is a call for the reinstatement of the May Day Golden Week to further stimulate tourism and economic activity [43] Other Important Insights - The conference highlighted the importance of international tourism, with inbound tourist spending increasing by 180% [22] - The discussion emphasized the need for policy adjustments to enhance the attractiveness of China's tourism offerings and improve service quality for foreign visitors [24] This summary encapsulates the key insights and trends discussed during the conference call, reflecting the dynamic nature of the tourism industry in China and its broader economic implications.

Core Insights - The 2025 ITB China will take place from May 27 to 29, 2025, focusing on new opportunities and challenges in the cultural tourism industry [1] - Whale Dynamics will launch new cultural tourism solutions at ITB China to help global tourism brands overcome growth bottlenecks [1][3] Industry Challenges and Solutions - The cultural tourism industry faces three core challenges: "traffic dilemma, experience gap, and cross-border barriers" [3] - Solutions will focus on three key areas: "data, technology, and ecosystem," addressing issues through "super personalized user profiling, destination digital upgrades, and full-link closed-loop operations" [3] Market Trends - The tourism market is showing significant growth, reflecting a deep transformation in China's cultural tourism industry [4] - There is a notable trend towards personalized and diversified travel consumption, requiring tourism products to offer richer forms and flexible combinations [4] - The report highlights a "polarization" in the tourism market, with a surge in high-end customized travel and a rise in "reverse tourism" to unique cultural destinations [4] Structural Changes in Outbound Tourism - Outbound tourism is experiencing structural changes, with Asian countries becoming popular destinations; Vietnam saw a 178% increase and Japan 49% [4] - Mobile payment has become the mainstream method for outbound consumption, with Alipay's overseas payment transactions increasing by 163% and Huawei Pay by 243% [4] Technological Impact - Technology is reshaping the travel experience, with Huawei's report indicating a 37.5% year-on-year increase in the usage rate of Huawei Tianji Tong for outbound data [5] - The demand for personalized and diverse services is reflected in the usage differences of localized apps like railway 12306 and Grab [5] - The industry faces a structural transformation from "traffic to retention," emphasizing the need for precise user engagement and optimized service chains [5]